beauty industry

As beauty marketing moves from medium to medium thanks to technology, some remnants of a time gone by seem to linger even though the innovators of the space show that audiences demand some authenticity. ZAMA NKOSI-MABUYE and CUMA PANTSHWA of Asante Blush look at how beauty and the conversations around it continue to evolve. The beauty industry is one of the few that continues to grow and keeps its share of the pie when it comes to how women spend their money. Even though the face of the industry is slowing shifting, there are some ways the beauty industry…