What South Africa’s Toughest Brands Teach Us About Staying Relevant
South Africa’s most durable brands survived more than most. Here’s what every marketer can learn from how they held their position under pressure.
South Africa’s most durable brands survived more than most. Here’s what every marketer can learn from how they held their position under pressure.
There’s a long road to recovery ahead, which will doubtless see brands face new challenges and opportunities in Africa, and in Kenya and Nigeria in particular. KATE NJOROGI and NDEYE DIAGNE look at how findings from Kantar’s Global Business Compass can help brands navigate the unknown. With CMOs under…
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