climate change

In the past decade, it has become increasingly popular for brands and marketers alike to form alliances towards socio-political causes. “Activism” has become a great part of our society as young people, like Malala Yousafzai and Greta Thunberg take to world stages and demand that their grievances be heard. As more young people try to navigate their futures and protect themselves from the social ills we face today, it has become increasingly difficult for brands to market their products and services in the same way it did in years before. What’s more important than marketing itself, is that brands…