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Climate Change and how marketers can contribute to helping stop the crisis

In the past decade, it has become increasingly popular for brands and marketers alike to form alliances towards socio-political causes. “Activism” has become a great part of our society as young people, like Malala Yousafzai and Greta Thunberg take to world stages and demand that their grievances be heard. As more young people try to navigate their futures and protect themselves from the social ills we face today, it has become increasingly difficult for brands to market their products and services in the same way it did in years before. What’s more important than marketing itself, is that brands…

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Covid-19’s impact on supply networks is slowing down the fight against climate change

  Solar energy developers around the world are slowed down by a spike in the costs of materials, labour and transporting as the world economy recovers from the Covid-19 pandemic (read more about that here). . An Economic Times India article suggests the zero-emissions solar energy market is showing slower growth at a time when world governments are ramping up their efforts against climate change, and marks a reversal to growth after a decade of lowering prices. One of the greatest challenges to solar energy manufacturers is the soaring cost of steel, which has risen…

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