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The top 7 marketing trends for 2022

A new year brings new opportunities. For marketers, new opportunities are their bread and butter, as they have to always stay on top of their game. Marketing trends for 2022 meet the needs and wants of clients, with digital marketing trends being at the forefront. Digital marketing has become an important form of marketing in recent years. This has been shown in employment statistics where over 60% of companies employ or plan to employ digital marketers to their marketing teams (Clickthrough, 2019). Here are the top seven marketing trends for 2022. Utilising the Metaverse Facebook…

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How has marketing changed over time? From traditional to digital, the big shift!

The shift from traditional media marketing in the form of newspapers, television, flyers, billboards and pole posters, to digital billboards, social media, google ads and other major forms of digital media has been both quick and big. With the advent of services like MySpace and Bebo back in the early 2000s already, celebrities and brands found themselves using these age-old social media platforms to post fun personal photos, snippets of their thoughts and little albums or movie spoilers. But marketing on MySpace and Bebo was never as big as it is on Facebook, Instagram, Pinterest, LinkedIn, Twitter and TikTok…

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Has the Pandemic Infected Marketing?

July 2020 – Is there a place for high-budget TV ads – the kind where crowds of hundreds clink glasses as they dance together in a small space? Or is the future of marketing looking a lot more low key? Connection, connection, connection. If there is anything that emerged out of the coronavirus pandemic, it’s the insight that humans crave connection above all else. It’s what makes them willing to risk their health, and that of others, in their pursuit of activities and pastimes that make them feel that they are part of a greater whole. That’s why the…

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The ethics of social marketing

The potential value of data inspired British mathematician and entrepreneur in the field of data science and customer-centric business strategies. Clive Humby to claim “Data is the new oil.” And in the right hands it is. Here’s why. Because by using data, people can be manipulated. And that constitutes power. The recent scandal involving arguably the most powerful head of state and the largest social media platform is a perfect example of this. In what is considered one of the biggest data breaches the world has ever seen, Facebook CEO Mark Zuckerberg had for many years allowed 3rd party…

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The scope of a Digital Marketing Career

Marketing is an integral part of any business, so it makes sense that only the best of the best would be tasked with the responsibility of creating awareness and promoting a brand. It’s a highly lucrative career, but only if you have the right skills and training. Of course, there’s no shortage of guides and how-to’s online that promise to make you an expert in the marketing world – but these only scratch the surface. Industry experts like Neil Patel, Rand Fishkin and Jeff Bullas have all dished out a lot of articles explaining key marketing techniques and trends, but…

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Finding a balance between volume, cost and quality

Finding a balance between volume, cost and quality  How often have you heard the Sales Manager screaming for more high quality leads, while in the background the Financial Manager is demanding cheaper leads and higher conversions? For Digital Marketers that have bravely ventured into the world of Search Engine Marketing (SEM), it would appear that the greatest challenge of all is finding a balance between volume, cost and quality. Here’s why… The market size is only as big as it is Most, if not all of big businesses in SA now have an online presence with multiple search engine strategies…

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