Gen Z represents the new generation of consumers, which means they should be the main focus of most marketers right now. But marketers have realised that traditional marketing techniques don’t work on Gen Z most of the time. Gen Z is known to hold brands to higher standards and don’t hand out their loyalty easily. Traditional marketing techniques don’t work for Gen Z because times have changed. In the past, people received most of their content over TV, radio, or print. Gen Z, who were born between the mid-90s and early 2000s, receive most of their content over smartphones or…
The best strategies to market to Gen Z
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