To quickly bring you up to speed, a visual search is when you use a real-word image (screenshots, internet image or photograph) as the origin for an online search. In other words, you take a picture, hit search and the visual search browser will show you similar images found…
Flux Trends founder Dion Chang will be delivering the keynote presentation at the Business Day Dialogue on October 24 2019. Picture: SUPPLIED/FLUX TRENDS Business Day and IMM Graduate School, the leading online higher education institution for marketing, supply chain and business disciplines in Africa, will provide a bespoke said-leadership opportunity…
In July 2018, Instagram announced a new platform that would “change the social video landscape” forever: IGTV. Standing on a stage with influencers and YouTube celebrities, Instagram founder and former CEO Kevin Systrom declared that it was “time for video to move forward and evolve.” Vertical video was the future…
Logistics and automation have gone hand in hand since the beginning of the first industrial revolution; from the steam engine, the forklift and now robotic pickers and packers. Drone delivery, automated self-driving trucks and fully automated AI controlled warehousing are all already in the prototype stage and will…
Should marketers be producing videos in vertical orientation? We look into this relatively new trend and bring you into the frame. Why vertical? Videos have traditionally been shot in landscape (horizontal) orientation and for good reason to, the human eye tracks better on the horizontal plane and most videos…
By: Leigh Andrews A data science expert, mind science practitioner and advertising strategist walk into a bar… When that trio actually comprises Shavani Naidoo of Primedia, Anne Thistleton of Light Consultancy and ‘everyone’s favourite ad commentator’ Andy Rice, it must be the bar at IMM Graduate School’s second annual…
An interesting extract on influencer marketing’s role in the B2B space, from a blog posted on toprandblog.com by Lee Odden (2019). “While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the…
Worth a whopping $82 million in 2019, South Africa’s food and beverage industry is expected to show an annual growth rate (CAGR 2019-2023) of 10.5%, claims Statista. While these figures may seem unattainable to our local, independent enterprises, becoming a household brand is proving less formidable thanks to digital…
Some of the most important expenses a business can have relates to the marketing and advertising of its products or services. While a business must be able to market its product, it must also be able to manage the related costs. This is the foundation of the relationship between…
