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What is an influencer and how you can spot a fake one

Social media is constantly evolving and has become so integrated into our personal lives that many people start their day by scrolling through their social media feeds to read the latest updates. From a business perspective, a social media presence creates brand awareness and a connection between the customer…

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Project Management

Eight tools to create project plans and deliver marketing success Anyone with a business strives for success, but not everyone systematically implements the project plan tools readily available to assist with marketing. This may be because many of the resources seem too academic or perhaps it’s the sheer volume…

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Can personality type influence career choice?

Choosing a career is one of the most important decisions you will ever have to make. Unless you are one of the lucky few who knows exactly what career path you want to take, choosing one can be daunting. It’s obvious that factors such as earning potential and industry…

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Watch that space! Recruitment ads can be misleading

Young graduates and professionals are often bamboozled by misleading recruitment advertising. Jennilee Peremore-Oliver reveals what to look for in prospective employers – and their ads – to ensure you’re not taken for a costly ride. Having viewed hundreds of job advertisements published by recruiters and human resources practitioners, I…

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Big things often have small beginnings

The role of social media in content marketing By Wendy Monkley CEO Digital Content Lab Attention with a Capital ‘A’ is what every marketer wants for their brand, especially online. But what makes people follow or unfollow a brand? Much research has been done in this area. Time and…

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