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12 Digital Marketing Trends and Innovations For 2020

19 January 2020
Categories: General

Alex Membrillo Source: https://www.cardinaldigitalmarketing.com/blog/12-digital-marketing-trends-and-innovations-for-2020/ Technology has turned the world into a global village in terms of effortlessly connecting people from all different countries and cultures. Sharing information is more accessible than it ever has before, making it much easier to generate product awareness or promote your service. And…

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Andy Rice – on the courage to realise risk

17 January 2020
Categories: General

Infobesity: Mathemagician Andy Rice on the courage to realise risk 4IR presents various challenges for today’s marketers – none more so than the courage to up their appetite for risk in today’s data-driven world, notes ad legend Andy Rice. LUCINDA JORDAAN reports. Andy Rice needs little introduction. The award-winning…

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Circular Supply chain

15 January 2020
Categories: General

Out with the old and in with the new – circular supply chain might just save the environment Good news! Businesses can now increase their profits and reduce their carbon footprint at the same time. As it stands, the supply chain industry follows the traditional linear supply chain methodology…

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Top marketing trends for 2020

12 January 2020
Categories: General

Christian Thomson Forbes Councils Member – Oct 3, 2019 Source: https://www.forbes.com/sites/forbesagencycouncil/2019/10/03/top-marketing-trends-for-2020/#1fd6396613d5 With the speed at which modern technology is growing and evolving, it is no surprise that everything that relies on it must move at a similarly breakneck pace. Digital marketing is no exception. With constant updates, new techniques,…

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How 4IR will change the way we work

10 January 2020
Categories: General

Technology, the big disruptor, is itself constantly disrupting, and the challenges this brings demand a shift in our attitudes and perceptions, too. LUCINDA JORDAAN talks to Shavani Naidoo and Deborah Schepers. Whether you’re a farmer or urbanite, student or CEO, there’s no escaping the disruption of 4IR on all…

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Eisenhower matrix

8 January 2020
Categories: General

The Eisenhower Matrix – helping people prioritise since 1960 The new year is here and no doubt you have already thought about your new year’s resolutions. If you are like so many of us you will say to yourself “And this year I am going to stick to them”…

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Smartinsights – 6 essential marketing trends for 2020

5 January 2020
Categories: General

What’s new? What’s next? Six essential marketing trends for 2020 By Dave Chaffey 18 Oct, 2019 Source: https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/6-essential-marketing-trends-for-2020/   Examples of digital marketing tools and techniques to give you an edge in the year ahead  Well, we’ve nearly made it! For years I’ve been looking to the future, predicting…

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Conscious and Non-Conscious Processing

3 January 2020
Categories: General

Conscious and Non-Conscious Processing No decision can be made without input from past experiences, past learning, past memories and, hence, emotions. This may explain why behavior can be different while brand attributes are similar, writes ANNE THISTLETON. We often believe that we make rational decisions; those that we…

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Business trends for 2020

27 December 2019
Categories: General

The top trends predicted for 2020 that will propel business into the future 2019 has been a tough year for businesses in general with a sluggish 3.9 % global GDP growth (IMF Data mapper) and a meagre 3.1% growth in South Africa (StatsSA). In these tough times having a…

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