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Mass Marketing has its pros and cons but can it keep up in a digital world?

28 November 2022
Categories: General, Marketing

Gone are the days when brands became household icons overnight, and now, marketers are looking for new ways to connect with potential customers. Over the years, consumers have developed entirely new and more sophisticated shopping habits. Mass marketing peaked ten years ago when advertising opportunities were limited to targeted and differentiated marketing. Times have changed. Digital marketing has made old marketing techniques ineffective, forcing brands to rethink how they engage with consumers.   What is mass marketing? Mass marketing targets as many potential customers as possible, ignoring niches, needs, and demographics. This kind of campaign focuses on higher sales…

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10 ways e-commerce businesses can overcome supply chain disruption

28 November 2022
Categories: General, Supply Chain

In recent years, the resilience of the e-commerce supply chain has been tested like never before. One of the biggest challenges has been the Covid-19 pandemic, which has resulted in prolonged lockdowns and disruptions worldwide. The issue of global supply chains has received a lot of attention recently. Consumers have been advised to start shopping for the holiday season early due to inventory shortages and shipping delays, with some shoppers reporting minimal or even empty shelves in retail stores. Businesses, too, are feeling the pain of supply chain disruptions as they face everything from difficulties in procuring needed supplies to…

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4 lessons Nando’s can teach us about successful marketing

28 November 2022
Categories: General, Marketing

Nando’s highly profitable restaurant franchise has grown steadily since its inception in South Africa in 1987. Today, the chain has over 1,000 stores worldwide and trades in over 20 countries. For many, Nando’s epitomises smart marketing in South Africa. The brand’s hilarious advertising and social media presence have made many businesses envious of its marketing strategy. There are plenty of tips to skyrocket your marketing campaigns by looking at the advertising efforts made by Nando’s. Here are four lessons Nando’s can teach us about successful marketing. 1. Stay Trendy Nando’s have become notorious for their satiric ads based on…

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Supply chain trends 2023

21 October 2022
Categories: General, Supply Chain

The COVID-19 pandemic caused major disruptions within supply chains and worsened issues supply chains had already been facing. This year, supply chains have had to work towards recovering from the pandemic and reaching stability. This has affected the supply chain trends for 2023. Other factors affecting the trends are inflation, decreased consumer spending, and increased carrier capacity. Here are seven supply chain trends for 2023. 1. Businesses within supply chains will become more proactive The pandemic was a major disruption within supply chains and led to many other little disruptions throughout the supply chain. Businesses and supply chain professionals…

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Marketing mistakes to avoid in 2023

21 October 2022
Categories: General, Marketing

Digital marketing is the future of marketing and continues to grow each year. According to a Forrester report, globally, the digital marketing sector will spend over R2,5 trillion. Although brands and marketers are placing more importance and money on digital marketing, there are still certain mistakes being made that are wasting time and money. Here are the marketing mistakes to avoid in 2023: Not defining an audience or having a clear marketing strategy  Many brands roll out campaigns each month without having a clear intention to reach their target audience and achieve a specific action. If a brand does not…

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How Has the Supply Chain Affected Sustainability Efforts?

21 October 2022
Categories: General, Supply Chain

According to the 2022 State of Supply Chain Sustainability report, there has been a focus on the environmental factors associated with supply chain sustainability. Factors like climate change mitigation and natural resource/biodiversity conservation have received the most attention. Supply chains are known to negatively affect sustainability efforts Supply chains function to provide goods and services to consumers and to offer this means the environment is often damaged. The typical supply chain is known to cause more than 80 percent of greenhouse-gas emissions and more than 90 percent of the impact on air, land, water, biodiversity, and geological resources. This…

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Content Marketing you should be using in 2023

21 October 2022
Categories: General, Marketing

Using different types of content marketing in marketing strategies is the way to go. It not only boosts overall ROI but also results in higher engagement and credibility in the industry. Why is content marketing important? Content marketing functions to direct traffic to a website by using content that is high in value and engaging. It also allows the content created to be shared over different social media channels with different audiences. Content marketing also functions to allow marketers to share information about the business or brand in an optimised way. An example of this would be using an infographic…

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Life Skills are as Important as Academic Qualifications

11 October 2022
Categories: General

Preparing students to succeed in the world of work and build a career with the right tools One of the greatest challenges for graduates is to acquire the interpersonal skills demanded in the workplace, over and above the academic and technical skills obtained at the IMM Graduate School. The Professional Development initiative has been launched and designed by the IMM Graduate School to give its graduates the theoretical and practical framework needed to develop professional behavioural competencies. This initiative offers students non-academic skills, behaviours and tools necessary to achieve success in their careers. Students will learn how to interact…

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Why you need to add TikTok videos and Instagram reels to your marketing strategy

20 September 2022
Categories: General, Marketing

Millions of people spend hours on social media every day. Because of this, attention spans have generally shortened which has led to content creators and marketers having to find new ways to engage with their target audience. TikTok and Instagram have added a feature to lend a helping hand: short-form videos. Short-form videos have the potential to increase engagement and could result in the desired returns if done properly. What are TikTok videos and Instagram reels? TikTok videos can be up to three minutes long, but the majority of the videos are between 15 and 60 seconds long. A…

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Supply chain resiliency: Thriving in the age of disruption

20 September 2022
Categories: General, Supply Chain

Whether it is a global pandemic or a fire in a warehouse, the supply chain constantly faces disruptions. Many of these disruptions cannot be avoided or prevented, but there are ways to handle them and stay on track. What is supply chain resiliency? Supply chain resiliency is a term used to describe a supply chain’s ability to stay consistent and recover from any disruptions it may experience. Examples of these disruptions are operational risks that could cripple a supply chain if not addressed and managed. A resilient supply chain is structured in line with modern supply chain processes and…

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