Marketing and supply chain management are two critical fields in business that are essential for the smooth running of any organisation. Marketing is the process of promoting and selling products or services to customers, while supply chain management involves the coordination and management of all the activities involved in…
Personal goals can have a significant impact on your life like influencing your attitude and accountability. They can help you to become more effective in your life. Setting these goals means deciding where you want to be and making a plan to get there. An example would be setting career…
The Power Duo: How Supply Chain Managers and Marketing Managers Collaborate for Business Success In today’s fast-paced business environment, it’s more important than ever for supply chain managers and marketing managers to work together closely. By collaborating effectively, these two critical functions can drive business success and create a competitive…
The Importance of Qualifying your Experience in Supply Chain Management: Setting Yourself Up for Success Supply chain management is a complex and rapidly evolving field that requires a diverse set of skills and experience. Whether you are just starting your career as a supply chain manager or are looking…
The Age of Artificial Intelligence Marketing In the digital age, technology is transforming every industry, and marketing is no exception. With the rise of artificial intelligence, marketers have a powerful new tool at their disposal. Artificial intelligence marketing (AIM) is changing the way companies approach marketing, enabling them to…
Getting ahead in life is like planning a road trip. Getting packed and filling up the car doesn’t usually happen without a destination in mind. In the same breath, advancing your career and stepping up in life can only happen with a plan and goals in mind. To get there…
Marketing is a dynamic field that requires individuals with strong analytical, communication, and creative skills. This industry is constantly evolving, and new opportunities are arising as consumer behaviour and technologies change. In this blog, we will discuss some of the most sought-after careers in marketing. Digital…
Artificial Intelligence (AI) is changing the game for marketers in today’s fast-paced and competitive digital landscape. With the use of AI tools, marketers can streamline their marketing efforts and achieve better results through automation, personalisation, and data analysis. In this blog, we will explore the benefits of…
In recent years, the supply chain industry has seen a significant shift towards digitalisation, sustainability, and resilience. With the pandemic highlighting the vulnerabilities and challenges faced by global supply chains, companies are now investing more in technology, sustainability, and risk management strategies. In this blog, we will explore the latest…
Social media has become an integral part of modern life, and its impact on traditional marketing strategies has been immense. In the past, businesses relied on traditional channels such as print advertisements, billboards, and television commercials to reach their target audience. Today, social media has changed the marketing landscape, giving…
