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The difference between a Higher Certificate in Marketing Management and a Diploma in Marketing Management

1 August 2023
Categories: General, Marketing

When considering further education possibilities, it is important to understand the differences between the options you are looking at like a Higher Certificate and Diploma for example. Both qualifications offer valuable knowledge and skills, but they have distinct characteristics that cater to different educational and career goals. Here we will explore the features of a Higher Certificate and a Diploma, specifically focusing on the Higher Certificate in Marketing and the Diploma in Marketing Management offered by IMM Graduate School. Let’s look at a Higher Certificate versus a Diploma A Higher Certificate is a skills-focussed qualification that provides…

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The difference between a BCom in Marketing Management and a BBA in Marketing Management

1 June 2023
Categories: General, Marketing

When it comes to pursuing a career in marketing, there are several paths you can take. One of the most common routes is to obtain a marketing management qualification from a reputable institution like The IMM Graduate School. However, choosing the right degree can be challenging, especially when two similar-sounding programmes, such as a BCom and BBA in Marketing Management, are available. In this blog, we will explore the difference between these two qualifications offered by IMM Graduate School. To begin, let’s define what a BCom in Marketing Management and a BBA in Marketing Management are.

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Finding a balance between volume, cost and quality

23 March 2019
Categories: General

Finding a balance between volume, cost and quality  How often have you heard the Sales Manager screaming for more high quality leads, while in the background the Financial Manager is demanding cheaper leads and higher conversions? For Digital Marketers that have bravely ventured into the world of Search Engine Marketing (SEM), it would appear that the greatest challenge of all is finding a balance between volume, cost and quality. Here’s why… The market size is only as big as it is Most, if not all of big businesses in SA now have an online presence with multiple search engine strategies…

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What is the IMM Job Market

15 March 2019
Categories: General

This initiative aims to match current as well as past students (alumni) with employers who have vacancies in their organisations. As the IMM Graduate School mainly offers qualifications in marketing, business and supply chain, we would be looking at vacant positions, internships and graduate programmes in these disciplines only.   HOW DOES IT WORK? External recruiters, as well as corporates and IMM alumni and students will be able to post relevant vacancies in their respective organisations on our website, and alumni and current students can then view and apply for these positions. Once our students click on the relevant…

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It’s all about engagement

15 March 2019
Categories: General

At IMM Graduate School we are on a mission to engage with our students. Whether you are an alumnus, current or prospective student, we want to ensure effective communication between us. Not only do we want to keep you in the know regarding news and events at the IMM, but we also want to keep you updated on marketing, supply chain and business management trends and interesting perspectives from people in the industry, as well as academic faculties here and from all over the world. With this said, we would like to introduce the IMM Blog to you, where you…

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Ethics in Business

15 March 2019
Categories: General

Ethics in Business Moral or ethical problems can and do arise in a business environment. Ethical behaviour and corporate social responsibility should be common practice in any business. Here we provide seven principles of ethics that can be applied as a starting point to ethics in business. These seven principles of ethics in business include: Be Just – in other words, be fair. Do the right thing – your actions should not be driven by self-interest. Do no harm – everything you do should be beneficial to those around you and for the organisation and community, not harmful! Be accountable…

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Marketing Fridays with Christinah Mazibuko

8 March 2019
Categories: Marketing Fridays

Marketing Fridays with Christinah Mazibuko – Marketing Manager at MTV Topic: Insight driven marketing across multiple industries Hosted at: The Business Exchange in Rosebank. Click here for event video “Whatever you put on digital media, becomes your reputation”…

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Kenya’s retail sector diversifying amid a changing market

26 February 2019
Categories: General

Kenya’s retail sector is diversifying with the entry of new players and international brands into the market. This is despite the retail sector growing at a “lethargic rate” compared to economic growth in the East African hub in 2018. The retail sector has been impacted by increases in taxes and government regulations following the drawn-out elections of 2017, despite the Kenyan economy growing at a fast rate. GDP is expected to grow by 5.9% for 2018 overall, on the back of improved weather conditions and a stabilising macroeconomic environment. These are some of the key insights contained in the…

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Marketing Fridays 22 February 2019 – Christinah Mazibuko

25 February 2019
Categories: Gallery
When considering further education possibilities, it is important to understand the differences between the options you are looking at like a Higher Certificate and Diploma for example. Both qualifications offer valuable knowledge and skills, but they have distinct characteristics that cater to different educational and career goals. Here we will explore the features of a [...]
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