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The Power of Storytelling in South African Marketing Campaigns

In the vibrant expanse of South African marketing, amidst the mosaic of cultures, tongues, and customs, one instrument emerges as notably successful: storytelling. From the dusty roads of Soweto to the bustling markets of Johannesburg, storytelling transcends its role merely as a conduit for communication, manifesting as a potent force…

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The difference between a Higher Certificate in Marketing Management and a Diploma in Marketing Management

When considering further education possibilities, it is important to understand the differences between the options you are looking at like a Higher Certificate and Diploma for example. Both qualifications offer valuable knowledge and skills, but they have distinct characteristics that cater to different educational and career goals. Here we…

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Finding a balance between volume, cost and quality

Finding a balance between volume, cost and quality  How often have you heard the Sales Manager screaming for more high quality leads, while in the background the Financial Manager is demanding cheaper leads and higher conversions? For Digital Marketers that have bravely ventured into the world of Search Engine Marketing…

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What is the IMM Job Market

This initiative aims to match current as well as past students (alumni) with employers who have vacancies in their organisations. As the IMM Graduate School mainly offers qualifications in marketing, business and supply chain, we would be looking at vacant positions, internships and graduate programmes in these disciplines only.

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It’s all about engagement

At IMM Graduate School we are on a mission to engage with our students. Whether you are an alumnus, current or prospective student, we want to ensure effective communication between us. Not only do we want to keep you in the know regarding news and events at the IMM, but…

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Ethics in Business

Ethics in Business Moral or ethical problems can and do arise in a business environment. Ethical behaviour and corporate social responsibility should be common practice in any business. Here we provide seven principles of ethics that can be applied as a starting point to ethics in business. These seven principles…

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Marketing Fridays with Christinah Mazibuko

Marketing Fridays with Christinah Mazibuko – Marketing Manager at MTV Topic: Insight driven marketing across multiple industries Hosted at: The Business Exchange in Rosebank. Click here for event video “Whatever you put on digital media, becomes your reputation”…

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Kenya’s retail sector diversifying amid a changing market

Kenya’s retail sector is diversifying with the entry of new players and international brands into the market. This is despite the retail sector growing at a “lethargic rate” compared to economic growth in the East African hub in 2018. The retail sector has been impacted by increases in taxes…

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