Early bird registrations are now open Study in 2023 at 2022 fees. Enquire now.

Home / marketing management / Page 2

marketing management

Interview with Pepe Marais

21 December 2018
Categories: General, Uncategorized

Co-founder and owner of South Africa’s largest independent advertising firm Joe Public, Pepe Marais’s recently published book Growing Greatness is part autobiography, part account of the rise, fall and rise of Joe Public, and part how-to guide to discovering the deeper purpose of a business. Tracey McDonald proposed I write a book about entrepreneurship. One of my firm beliefs is that you can’t close the poverty gap in SA without creating more entrepreneurs…[so] the broader intention of this book was to inspire people towards entrepreneurship. But there is a deeper reason behind the book, and that is to inspire any…

Read More

To disrupt or not to disrupt? That is the question

15 December 2018
Categories: General, Uncategorized

We are living in times of change and unpredictability, and this social milieu translates into a drive to disrupt. Disruption is in vogue within the marketing fraternity and is frequently the go-to for almost every brand strategy. This creates hype, but how many brands actually disrupt their market landscape? More importantly, is it in every brand’s best interest to disrupt, asks Maria Petousis. If we think about how society experiences disruption, it leaves us feeling a little confused, unfocused and disengaged. Disruption brings chaos and uncertainty. It is not closely linked with trust and loyalty, yet brands want loyal consumers…

Read More

Change is inevitable (except from a vending machine)

5 December 2018
Categories: General, Uncategorized

Boardroom Bingo relieves the tedium of those seemingly aimless and endless management meetings like nothing you’ve tried before – other than a Valium smoothie. The Boardroom version is just like regular bingo, except that instead of someone calling out random numbers printed on ping-pong balls, you mark your card whenever a piece of hideous business jargon escapes from the lips of one of the overly keen yes-men managers smugly sipping their skinny soya cappuccinos around the boardroom table. And believe you me, in this age in which superficiality is admired more than substance, it doesn’t take long for your Boardroom…

Read More

Creating sustainable relationships with key clients

19 November 2018
Categories: General, Uncategorized

Relationships are the key differentiator in the 21st century and brands failing to respond to this will ultimately succumb, write Professors Mari Jansen van Rensburg and Angelo Nicolaides.   Gone are the days of closely guarded designs and confidential pricing structures. Today, it takes a few clicks to download and compare. Markets are global and unhappy clients no longer share their experience with eight friends; instead, they utilise social media and if there is a good story to tell, it may go viral. Transformation is not an option if companies want to evolve so as to thrive in a…

Read More

IMM Graduate School/Nedbank Marketing the Future event: 25 Oct

6 November 2018
Categories: Gallery
Co-founder and owner of South Africa’s largest independent advertising firm Joe Public, Pepe Marais’s recently published book Growing Greatness is part autobiography, part account of the rise, fall and rise of Joe Public, and part how-to guide to discovering the deeper purpose of a business. Tracey McDonald proposed I write a book about entrepreneurship. One [...]
Read More

Marketing Fridays

4 November 2018
Categories: Gallery
Co-founder and owner of South Africa’s largest independent advertising firm Joe Public, Pepe Marais’s recently published book Growing Greatness is part autobiography, part account of the rise, fall and rise of Joe Public, and part how-to guide to discovering the deeper purpose of a business. Tracey McDonald proposed I write a book about entrepreneurship. One [...]
Read More

Stellenbosch and Cape Town SSCs’ Tutor get-together

4 November 2018
Categories: Gallery
Co-founder and owner of South Africa’s largest independent advertising firm Joe Public, Pepe Marais’s recently published book Growing Greatness is part autobiography, part account of the rise, fall and rise of Joe Public, and part how-to guide to discovering the deeper purpose of a business. Tracey McDonald proposed I write a book about entrepreneurship. One [...]
Read More

Mandela Day 2018

4 November 2018
Categories: Gallery

IMM Graduate School staff proudly participated in Mandela Day 2018, and raised at least 100 packs of sanitary pads for girls who can’t afford these basic necessities, in honour of Tata’s 100th birthday. Photos of Stellenbosch Student Support Centre staff – proudly participating Photos of Milpark Student Support Centre staff – proudly participating Photo of Cape Town Student Support Centre staff…

Read More