“Made in Africa”: Marketing, Supply Chains and Technology in the Age of AfCFTA
Made in Africa explores how marketing, supply-chains and digital tech converge under AfCFTA to reshape African commerce and manufacturing.
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Made in Africa explores how marketing, supply-chains and digital tech converge under AfCFTA to reshape African commerce and manufacturing.
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South African consumers use mobile devices to shop, connect, and engage with brands during the festive season, highlighting the power of mobile-first campaigns.
South African entrepreneurs showcasing handmade goods at festive markets during the summer season.
South African entrepreneurs are learning how to use local traditions like braais, gifting, and ubuntu to build stronger seasonal marketing campaigns.
The IMM Graduate School is now a member of the Network of International Business Schools (NIBS), joining over 70 leading global institutions. This membership strengthens its international collaboration, global exposure, and opportunities for students in marketing, supply chain, and business management.
Snippet for articles or podcast page TikTok marketing has reshaped how small businesses connect with customers. Short-form videos offer a cost-effective way to build trust, share authentic stories, and go viral without big budgets. Here’s how to get started and make the platform work for you.
Edutainment marketing is transforming the way brands connect with people. By blending education and entertainment, companies like Duolingo and Nike are proving that teaching creates trust, loyalty, and measurable results. Could this be the future of marketing in South Africa?
An online marketing degree from IMM Graduate School prepares students for the fast-paced digital economy. With a curriculum focused on branding, consumer behaviour, social media, and e-commerce, the programme equips graduates with practical skills that meet industry demand. Flexible study options make it ideal for working professionals, entrepreneurs, and students across Africa who want to build a future-ready career in marketing.
The IMM Graduate School, in partnership with Juta, is developing a new textbook of African Business Case Studies. Organisations are invited to contribute real-world stories that will shape the learning of future business leaders.
Higher Certificate in Supply Chain Management
Higher Certificate in Project Management
Postgraduate Diploma in Supply Chain Management
BCom in International Supply Chain Management
BCom Honours in Supply Chain Management
Master of Commerce (MCom) in Supply Chain Management