Sustainable marketing sits at the centre of brand planning for 2026. Learn how brands align actions with consumer values and why marketers study purpose, ethics and responsible behaviour to stay relevant.
In South Africa, WhatsApp is renowned for daily communication among millions of users. However, despite its high acceptance, several local businesses have not really utilised WhatsApp’s Business API tool to engage customers in sales. Automated responses, in-chat shopping, and detailed customer care have yet to serve…
If forecasting has been adversely impacted by Covid-19, and therefore affected associated business and marketing strategies, to what extent has the pandemic ‘injured’ the 7Ps? DR MYLES WAKEHAM and CARL WAKEHAM share their opinions. The isolated period brought about by Covid-19 has been ongoing for over 18 months. For…
ALRENE COETZEE, Social Media Manager at Digital Content Lab shares a light-hearted review on how some brands broke through the noise of COVID-19 advertising by showing us the funny side of the pandemic. When the COVID-19 pandemic hit South Africa at the beginning of 2020, a full national lockdown…
Dr Myles Wakeham, Mr Carl Wakeham and Ms Maria Hamman INTRODUCTION TO ARTIFICIAL INTELLIGENCE Artificial Intelligence (AI) refers to the creation of human-like intelligence that can process, learn, reason, plan, and discern natural language. AI comes in three forms, namely, narrow AI, which we are involved with…
Estimated Reading Time: 4 Minutes Gone are the days when a catchy ad was enough to keep consumers interested. Using the free online resources available, anyone can create a stunning ad these days. This means that there’s a lot of noise out there and simply having a catchy brand…
