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High School vs Higher Education. How to step up

22 January 2020
Categories: General

Congratulations, you’ve made it! You’re finally done with high school and ready to start the next chapter. Don’t believe everything you see in movies though – higher education isn’t just fun and games. It takes hard work, dedication, and a dream for a bright future to be successful. Why higher education after school is so important One of the common reasons for pursuing a higher education is to develop industry-specific skills before entering the workforce. This often makes you more employable, especially abroad.  But the benefits of pursuing a higher education stretches further than just a successful career. Along your…

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12 Digital Marketing Trends and Innovations For 2020

19 January 2020
Categories: General

Alex Membrillo Source: https://www.cardinaldigitalmarketing.com/blog/12-digital-marketing-trends-and-innovations-for-2020/ Technology has turned the world into a global village in terms of effortlessly connecting people from all different countries and cultures. Sharing information is more accessible than it ever has before, making it much easier to generate product awareness or promote your service. And since the internet is such a powerful tool that can be used to generate ROI, investing in digital marketing cannot be ignored. According to eMarketer, “worldwide digital ad spend is predicted to reach over $375 billion by 2021.”     Therefore, to keep up with your competition then you must keep…

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Andy Rice – on the courage to realise risk

17 January 2020
Categories: General

Infobesity: Mathemagician Andy Rice on the courage to realise risk 4IR presents various challenges for today’s marketers – none more so than the courage to up their appetite for risk in today’s data-driven world, notes ad legend Andy Rice. LUCINDA JORDAAN reports. Andy Rice needs little introduction. The award-winning brand strategist’s illustrious career includes him heading up Ogilvy Johannesburg’s account planning department before founding Yellowwood Brand Architects, South Africa’s first brand strategy consultancy. A recipient of the AdFocus lifetime achievement award, among others, Rice cemented his stature as South Africa’s foremost ad commentator as co-host of Talk Radio 702’s…

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Circular Supply chain

15 January 2020
Categories: General

Out with the old and in with the new – circular supply chain might just save the environment Good news! Businesses can now increase their profits and reduce their carbon footprint at the same time. As it stands, the supply chain industry follows the traditional linear supply chain methodology (source, create, and discard) but with our already limited resources and the expected rise in the global population (10 billion citizens by the year 2050), this idea of “input equals output” is an overall economic dead-end and environmental threat. The linear model has been left relatively untouched since the 1980s…

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Top marketing trends for 2020

12 January 2020
Categories: General

Christian Thomson Forbes Councils Member – Oct 3, 2019 Source: https://www.forbes.com/sites/forbesagencycouncil/2019/10/03/top-marketing-trends-for-2020/#1fd6396613d5 With the speed at which modern technology is growing and evolving, it is no surprise that everything that relies on it must move at a similarly breakneck pace. Digital marketing is no exception. With constant updates, new techniques, and changes to algorithms, digital marketers are frequently scrambling just to keep up. Being aware of emerging or continuing trends is a vital part of staying on top of the game. With a brand-new decade rapidly approaching, here are some of the top marketing trends for 2020. Shoppable Posts It’s…

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How 4IR will change the way we work

10 January 2020
Categories: General

Technology, the big disruptor, is itself constantly disrupting, and the challenges this brings demand a shift in our attitudes and perceptions, too. LUCINDA JORDAAN talks to Shavani Naidoo and Deborah Schepers. Whether you’re a farmer or urbanite, student or CEO, there’s no escaping the disruption of 4IR on all aspects of life – and none more so than the world of work. According to a McKinsey Global Institute foresights report on the future of work, up to 375 million workers may need to change their occupational category by 2030, and digital work could contribute $2.7 trillion to global GDP…

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Eisenhower matrix

8 January 2020
Categories: General

The Eisenhower Matrix – helping people prioritise since 1960 The new year is here and no doubt you have already thought about your new year’s resolutions. If you are like so many of us you will say to yourself “And this year I am going to stick to them” but then life gets in the way… there is always something more urgent that needs to be done first or maybe just something that is more appealing . Those well intended resolutions start slipping down the to-do list until eventually they slip right off. If only there was some way…

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A critical skills shortage in digital marketing could mean job opportunities for 2020 school leavers

7 January 2020
Categories: General

Why School Leavers will battle to find a job  As the class of 2019 are released into the big wide world of work, many parents are holding their breath, hoping that by some miracle their school leaver finds employment and start a successful career. Sadly, according to an unemployment report released by Statistics South Africa (Stats SA), youth’s (15 to 24) are far less likely to find a job or to be absorbed in the job market than those that are older. There is a general belief that total lack of experience counts against them and firms would…

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Smartinsights – 6 essential marketing trends for 2020

5 January 2020
Categories: General

What’s new? What’s next? Six essential marketing trends for 2020 By Dave Chaffey 18 Oct, 2019 Source: https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/6-essential-marketing-trends-for-2020/   Examples of digital marketing tools and techniques to give you an edge in the year ahead  Well, we’ve nearly made it! For years I’ve been looking to the future, predicting how innovations in digital media, platforms and technology will shape marketing in 2020. The cutting edge examples certainly show the exciting opportunities available – there is almost too much choice… In this article, I’ll explore six key marketing trends based on examples and research on the adoption of the latest…

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Conscious and Non-Conscious Processing

3 January 2020
Categories: General

Conscious and Non-Conscious Processing No decision can be made without input from past experiences, past learning, past memories and, hence, emotions. This may explain why behavior can be different while brand attributes are similar, writes ANNE THISTLETON. We often believe that we make rational decisions; those that we believe to be objective and not influenced by our emotions. We see ourselves consciously deliberating on these decisions, so we often deem them as rational. However, physiologically, there is no such thing as purely objective/rational judgment as there is no place in our mental processing system that is devoid of…

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