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Does cold calling still work in 2020? You Decide!

“I can’t talk right now, I’m busy.” Admit it, you have used that excuse at least once when talking to a telemarketer. Cold calling, which is jargon for an unrequested sales pitch, has come a long way since the term was first mentioned in volume 100 of The American…

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The duality of hats: A pracademic perspective

At a recent IMM Graduate School forum, SEAN McCOY facilitated the Marketing the Future sessions as master of ceremonies, channelling an exciting line-up of speakers on the subject of “unlocking the human element in the digital era”. It was here that the topic of the “pracademic” arose. While used…

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High School vs Higher Education. How to step up

Congratulations, you’ve made it! You’re finally done with high school and ready to start the next chapter. Don’t believe everything you see in movies though – higher education isn’t just fun and games. It takes hard work, dedication, and a dream for a bright future to be successful. Why…

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12 Digital Marketing Trends and Innovations For 2020

Alex Membrillo Source: https://www.cardinaldigitalmarketing.com/blog/12-digital-marketing-trends-and-innovations-for-2020/ Technology has turned the world into a global village in terms of effortlessly connecting people from all different countries and cultures. Sharing information is more accessible than it ever has before, making it much easier to generate product awareness or promote your service. And…

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Andy Rice – on the courage to realise risk

Infobesity: Mathemagician Andy Rice on the courage to realise risk 4IR presents various challenges for today’s marketers – none more so than the courage to up their appetite for risk in today’s data-driven world, notes ad legend Andy Rice. LUCINDA JORDAAN reports. Andy Rice needs little introduction. The award-winning…

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Circular Supply chain

Out with the old and in with the new – circular supply chain might just save the environment Good news! Businesses can now increase their profits and reduce their carbon footprint at the same time. As it stands, the supply chain industry follows the traditional linear supply chain methodology…

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Top marketing trends for 2020

Christian Thomson Forbes Councils Member – Oct 3, 2019 Source: https://www.forbes.com/sites/forbesagencycouncil/2019/10/03/top-marketing-trends-for-2020/#1fd6396613d5 With the speed at which modern technology is growing and evolving, it is no surprise that everything that relies on it must move at a similarly breakneck pace. Digital marketing is no exception. With constant updates, new techniques,…

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How 4IR will change the way we work

Technology, the big disruptor, is itself constantly disrupting, and the challenges this brings demand a shift in our attitudes and perceptions, too. LUCINDA JORDAAN talks to Shavani Naidoo and Deborah Schepers. Whether you’re a farmer or urbanite, student or CEO, there’s no escaping the disruption of 4IR on all…

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