Semester 1 Registrations for new students close on 31 March. Module restrictions apply. Apply Now!.

Home / marketing / Page 9

marketing

From pollution to personalisation: Marketing Trends 2020

25 February 2020
Categories: Newsletters

The start of a new calendar era, like the one we are entering now, presents any hack with a hunger for an audience with an irresistible temptation to predict what the future will bring. HERMAN POTGIETER, Senior Lecturer, IMM Graduate School, gives his perspective on what marketers should take note of in 2020. Marketers everywhere live and breathe a fairly unique air; trends are their lifeblood as they try and shape these but, mostly, try and understand and predict them. Apart from their more obvious roles, marketers are important translators and interpreters of the social and cultural evolution societies…

Read More

Bustin’ 10 myths about online learning

25 February 2020
Categories: Newsletters

Learning is often about challenging assumptions. This can equally apply to online learning, which, despite its growing popularity across the globe, is subject to certain myths and misconceptions. Dr. CECELIA ROSA gives the facts. The requirements of the knowledge economy and the changing needs of business, as the Fourth Industrial Revolution continues its relentless rollout, means traditional learning can’t necessarily give those ‘students’ what they need in terms of time and flexibility. As the Centre for Education and Innovation has written, “In the knowledge economy, memorisation of facts and procedures is not enough for success. Educated workers need…

Read More

Creative leadership and the leadership of creativity

25 February 2020
Categories: Newsletters

Besides being an economic development opportunity, creative thinking can solve human challenges and problems at significant scale. This is what the world needs. This is what our country needs, writes LAUREN WOOLF It’s hard to believe that a mere two to three decades ago, creativity was barely explored or taught explicitly in main-stream or business education, let alone in design-related fields. Instead, tasks, such as ‘explorations of colours’ or coming up with ‘different ways of communicating a brand message’, were used to help students build a creative mindset. Times have certainly changed. Today, creativity has transcended the boundaries of…

Read More

Sunday Ted Talk – The human skills we need in an unpredictable world

23 February 2020
Categories: General

Writer and entrepreneur, Margaret Heffernan says that the more reliant on technology we become, the less prepared we’ll be when faced with unexpected problems that may cross our paths. Heffernan says that we determine our own future and explains why mankind needs to become less dependent on technology to solve our problems and focus on improving our ‘human skills’ instead. Watch this thought-provoking TED Talk here:…

Read More

2020 – It’s the Year Of The Remote Worker

19 February 2020
Categories: General

Estimated Reading Time – 4 Minutes We’ve always believed that robots will take over our jobs one day. That might still become a reality, but something else is happening in the meantime. Increased amounts of employees are distancing themselves from their typical 9 to 5 jobs in favour of working remotely. There appears to be this idea that working from home is all sunshine and roses – a luxury reserved for company executives and freelancers. You wake up whenever you like, finish the household tasks, then sit down with a cup of coffee for a few hours to do…

Read More

Sunday Ted Talk – A guide to collaborative leadership

16 February 2020
Categories: General

In Lorna Davis’ insightful TED Talk, she explains how our idolisation of heroes is holding us back from solving big problems and why we as a civilization need to rely on each other to make real changes in our society. Davis also gives us real-world examples of the heroes that already walk amongst us.

Read More

Green Logistics – It’s the Same Idea, Just A Cleaner Method

12 February 2020
Categories: General

Estimated Reading Time – 3.5 Minutes It’s time to face the truth – if we don’t take better care of our planet, it won’t take care of us for much longer. Global warming is no longer ‘the next generation’s problem’ – it’s happening now, and we need to stop it before it’s too late. Logistics has been one of the biggest waste-producing industry out there. According to a report, the transport industry is on the list of top 5 sectors that produce the most human-induced pollution. Overall, the road transport sector produces an estimated 72 percent of the logistics…

Read More

Sunday Ted Talk – Why gender-based marketing is bad for business

9 February 2020
Categories: General

As effective as this marketing tactic is, Gaby Barrios explains why gender-based marketing is bad for business and consumers. Barrios explains that not only does it create gender stereotypes, but it doesn’t drive nearly as much business as we might think.  In this TED Talk, Barrios shows businesses how they can find better ways to reach customers and grow their brands. Watch her:…

Read More

New degree for a new world: IMM Graduate School launches vital Bachelor of Commerce degree in International Supply Chain Management

8 February 2020
Categories: General

In today’s ever-changing world, built on technology, e-commerce and global trade, supply chain management is increasingly becoming a pivotal personal competence, and a key competitive advantage for many businesses. This trend is manifesting in a worldwide shortage of supply chain management (SCM) skills and, in particular, a critical skills shortage in Sub-Saharan Africa. Hence the need for comprehensive and relevant SCM education and training. The IMM Graduate School is answering this challenge with the introduction of a brand-new degree, the Bachelor of Commerce International Supply Chain Management, which is the first of its kind, for the 2020 academic year.

Read More

Lifestyle Marketing – Separating the Good from the Great

5 February 2020
Categories: General

Estimated Reading Time: 4 Minutes Gone are the days when a catchy ad was enough to keep consumers interested. Using the free online resources available, anyone can create a stunning ad these days. This means that there’s a lot of noise out there and simply having a catchy brand name, logo, and a list of basic marketing personas is no longer enough to keep consumers interested – they want more. The good news is that there is a popular marketing technique designed to do that and much more. It’s called Lifestyle Marketing, and this is how it works. Whereas…

Read More