There’s no doubt the 2020 sports calendar has been upset by the turbulence caused by the coronavirus pandemic. MISHA SHER has advice for brands on how to handle it. It’s safe to say that the sports marketing industry is living through unprecedented times. Never before has sport come to…
In a wide ranging interview with sports journalist, LUKE ALFRED, the CEO of BMi Sport and founding member and CEO of SS Network, David Sidenberg, talks about the impact of coronavirus on sport, rights holders, broadcasters and sponsorship. The silver lining, he says, is that sport has a blank…
Academic head of the IMM Graduate School, ANGELA BRUWER, discusses the impact, the fallout and the future of marketing in the wake of the devastating COVID-19 pandemic. I don’t have a crystal ball. During 2020, I have, however, felt that I am holding a rugby ball, listening to the…
Creativity’s power in marketing and branding has been proven and documented over and over again for almost a century. When times are good, we’re more likely to take creativity for granted but now that we are in the midst of a global pandemic, we need to be more resourceful,…
Rabia Carvalho. Fearful to fabulous – Shifting from anxiety and fear to goals and purpose.
The potential value of data inspired British mathematician and entrepreneur in the field of data science and customer-centric business strategies. Clive Humby to claim “Data is the new oil.” And in the right hands it is. Here’s why. Because by using data, people can be manipulated. And that constitutes…
Dr Myles Wakeham, Mr Carl Wakeham and Ms Maria Hamman INTRODUCTION TO ARTIFICIAL INTELLIGENCE Artificial Intelligence (AI) refers to the creation of human-like intelligence that can process, learn, reason, plan, and discern natural language. AI comes in three forms, namely, narrow AI, which we are involved with…
Our CEO, Dalein van Zyl, will tell you more about the IMM Graduate School, and share some exciting developments planned for the institution. Angela Bruwer – Academic Head of…
Anisa Fielding IMM Graduate School: Lecturer & Short Courses Corona – Not to be mistaken for a virus! What’s in a name? A curse or an opportunity.
The coronavirus is currently a trending topic and a major public health hazard worldwide. But at the same time, it is also not doing the Mexican beer brand of the same name any good. Being linked to something like the corona virus is something you absolutely do not want…
