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What’s Next? The Future of Careers in Marketing

IMM GS July Blogs - Emerging-careers-in-marketing

Marketing jobs are changing in ways that have never been heard of due to emerging trends. As marketing changes, IMM Graduate School is at the forefront of giving these aspiring marketers the skills and information they need to succeed in this new world. This blog will explore how the IMM Graduate School equips its students to stay ahead in these latest trends revolutionising marketing jobs.

The Evolution of Marketing Careers

Skills in Demand for Marketers

The most important skill is proficiency in data analytics since marketers must be able to analyse and use data to guide strategy and track results. This ability makes it possible to comprehend customer behaviour and marketing efficacy on a deeper level. Digital literacy is just as important. Marketers need to be familiar with social networking platforms, content management systems, and digital marketing tools.

Skills in Demand for Marketers

Staying Relevant In Your Field

Upskill and Reskill

“At least 40% of all businesses will die in the next 10 years if they don’t figure out how to change their entire company to accommodate the new technologies,” stated John Chambers, CEO of Cisco Systems.

“Marketing will be less about the message and more about the consumer experience,” says Airbnb CEO Brian Chesky. Businesses that can provide distinctive, customised experiences will be distinguished. This emphasises how crucial it is to comprehend cutting-edge technologies and adjust to customers’ shifting desires.

Roles in Demand-Driven Digital Marketing to Keep an Eye on in the Next Ten Years

Some marketing careers will be replaced by AI, but new jobs will also be created. One of the first industries to disappear is telemarketing, where fewer jobs are expected to be available by 18.2% by 2031. The job is not the most successful sort of conversion as it is, but it is simple to automate. Proof-readers might become outdated in terms of content, but not quite yet. Although there are several software tools available for evaluating a text’s accuracy and readability, they are far from ideal. Although human reviewers are still necessary for any text before it is published, as these tools advance, we could be able to discontinue employing proof-readers due to increased confidence in the finished product.

Positions in market research are also in danger since there are technologies that, like ChatGPT, can perform research once the user types in a few simple commands. Furthermore, it is not novel to utilise chatbots to automate customer surveys; in fact, as this trend gains traction, fewer person hours will be needed to obtain customer insights. There won’t be as many jobs in market research when combined with analytics. 

IMM GS July Blogs - Marketing-table-statistics

AI will cause certain marketing jobs that already exist to be consolidated while creating new roles that will become more important. For instance, Creative Automation Strategists will look for the most effective ways to use automation when producing marketing materials to boost productivity and return on investment while preserving brand consistency. 

The metaverse should not be overlooked. The creation of marketing materials and the administration of campaigns that only take place in the metaverse are expected to become new professions as virtual reality adoption picks up steam. There will be a greater need for 3D artists as new roles focus on word development and brand experiences. Metaverse Ecosystem Managers, Metaverse Community Managers, and Metaverse Storytellers are other marketing career potential positions.

How IMM Graduate School Prepares You

Comprehensive Curriculum

The IMM Graduate School offers you degrees and certifications in marketing that have been curated and designed by industry experts to give the students the knowledge and skills necessary to be successful in their careers. The curricula is updated frequently to take into account the newest developments in technology and business, making sure that students get an education at the forefront of developments in the marketing sector.

IMM GS July Blogs - Student-graduation


It is critical to keep ahead of trends as automation and artificial intelligence (AI) redefine and create new positions. IMM Graduate School’s extensive curriculum prepares students for success in a variety of fields, including creative automation, metaverse exploration, and individualised customer experiences. With IMM, embrace the future of marketing and lead the way in a field where change is the only constant.