Forward focused, evolved and empowered, Generation Z is studying and entering the workforce. They also hold 55% of the spending power, valued at over R100 billion, so they need to be taken seriously. JANE LYNE-KRITZINGER defines what marketers need to know about GenZ in 2022. Following closely in the Millennials footsteps, Gen Zs (currently under 22 years of age) are without doubt a formidable generation and are expected to make immense impact on the world at large. Aside from making up close to 25 million people with immense spending power and influence, this powerful generation displays certain key characteristics…
GenZ: Highly evolved and empowered, with major spending and social power
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