In the constantly evolving world of social media, ‘X,’ previously recognised as Twitter, has undergone substantial metamorphoses and adaptations that have left advertisers and users equally captivated and at times perplexed. These alterations have not only reconfigured the platform but have also wielded a notable influence on contemporary marketing methodologies.
Social media is mainly used to post an occasional selfie, keep up with friends and family, and follow your favourite celebrities’ daily lives. But for businesses and brands, social media has become a valuable tool. Business owners can use the various platforms to promote businesses and brands, direct consumers to…
Influencers have become one of the greatest digital assets for digital and social media marketing in the past decade. The Influencer Marketing Hub estimates that the industry itself grew to a whopping $14billion in 2021 (read more here). The industry continues to grow and with the advent…
Scrolling through social media is the last thing most people do before they go to sleep and the first thing they do right after they wake up. Let us have a look at some interesting average social media user stats. Daily time spent on Facebook is 58 min. Daily…
Should marketers be producing videos in vertical orientation? We look into this relatively new trend and bring you into the frame. Why vertical? Videos have traditionally been shot in landscape (horizontal) orientation and for good reason to, the human eye tracks better on the horizontal plane and most videos…
The marketing industry is constantly evolving and is an intricate blend of both strategy and technology. Previously, marketing was simply about trying to sell goods and services. These sales attempts may be as old as civilisation itself but the concept of marketing as we know it derives from the…
Social Media has infiltrated nearly every aspect of our lives Social media is constantly evolving and has infiltrated nearly every aspect of our lives – keeping up with it isn’t an easy task. Of course, social media isn’t just for personal use -it has become an integral part of digital…
