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Exploring the transformations of ‘X’ (formerly Twitter)

In the constantly evolving world of social media, ‘X,’ previously recognised as Twitter, has undergone substantial metamorphoses and adaptations that have left advertisers and users equally captivated and at times perplexed. These alterations have not only reconfigured the platform but have also wielded a notable influence on contemporary marketing methodologies. In this blog, we will delve into the odyssey of ‘X’ and scrutinise how it has fundamentally transformed the landscape of social media marketing. The Evolution of ‘X’ The inception can be traced back to ‘Twitter,’ a microblogging platform that took root in 2006, gaining recognition for its 140-character confinement…

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Why does Elon Musk want to buy Twitter?

Elon Musk, the richest person in the world, is one of Twitter’s biggest fans. Musk loves Twitter so much that he is wanting to purchase the 16-year-old company for $54.20 a share, which totals roughly $44 billion. The future of Twitter is unclear as Musk has not revealed his full intentions with the platform yet, but we do know that he wants to explore and develop the company’s “tremendous potential”. Elon Musk now has the power and freedom to curate and reshape the way we know Twitter, which will affect over 200 million people who use Twitter on a daily…

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Social Media Management

Social Media has infiltrated nearly every aspect of our lives  Social media is constantly evolving and has infiltrated nearly every aspect of our lives – keeping up with it isn’t an easy task. Of course, social media isn’t just for personal use -it has become an integral part of digital marketing and can help a business develop from a start-up into a smooth-running machine. Social media marketing is all about communication.  According to industry legend, Neil Patel, “Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in…

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