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The tech industry boom – where will tech be in the next ten years?

22 October 2021
Categories: General

The tech industry boom – where will tech be in the next ten years? Industry giants merging and major acquisitions of tech companies, assets and processes have broken global sales records in the first half of 2021. With an unprecedented frenzy of deals worth more than $671 billion, the tech industry led the way with its fortunes soaring during the pandemic, reports Quartz. Silicon Valley has notoriously become one of the most wealth-producing areas in the world with many tech companies settling in the area where innovation, production and creativity are nurtured. However, while…

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The biggest brands in the world – what are they doing right?

22 October 2021
Categories: General

Visual Capitalist suggests that investors and key analysts can learn about a brand’s true value by assessing its value outside of the quarterly earnings reports they typically release. By doing this, we can establish a better sense of a company’s market value, as well as brand loyalty, assess the features of the consumer’s relationship with the brand and how valuable the brand or company is based on its earning potential. With COVID-19 affecting consumerism greatly (read more about that here), the top 5 most valuable brands of 2020-2021 are all tech companies that…

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How is Jeff Bezos so rich – a breakdown of how the billionaire acquired his wealth

22 October 2021
Categories: General

How is Jeff Bezos so rich – a breakdown of how the billionaire acquired his wealth In 2021, Jeff Bezos was listed as the richest man in the world, surpassing the historically richest, Warren Buffet, according to Investopedia, a leading investment and tech industry site. After a 27-year run, Bezos left his position as CEO at his self-founded company Amazon – one of the most valuable public companies in the world. According to Forbes, since his debut on the Forbes 400 list in 1998 with a net worth of $1.6 billion, his fortune…

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Creative hacks – apps and digital resources that are freelancer must-haves

22 October 2021
Categories: General

With more and more people branching out into side-hustles, start-ups and moving towards a freelancer working model, it has become incredibly important that new freelancers (and some old) have access to the best tools to ensure that your self-run business runs smoothly. Luckily, there is no shortage of both free and paid software and tools that freelancers can use to keep business going. Being a jack-of-all-trades typically means that freelancers have to be good at multiple things and hold multiple skills, be literate in many software packages and be able to do multiple jobs all at once. So how…

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What’s all the crypto hype about?

29 September 2021
Categories: General

Cryptocurrency has taken the world by storm. In South Africa alone, many have been scouring the internet, trying to understand what this “bitcoin-crypto” thing is and a quick analysis of Google trends shows this quite well. People are excited. They are intrigued. But, are there any good reasons for this reaction and is it worth all the hype surrounding it? See for yourself… What is cryptocurrency? The world of cryptocurrency, and its community by association, are notorious for its jargon, and this poses a barrier for people who are interested in getting to understand it…

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The impact of net-zero carb emissions – new goals for big tech and Silicone Valley

29 September 2021
Categories: General

In the last decade, the value of major tech companies and atmospheric CO2 concentrations rose parallel to one another, according to the International Energy Agency. The impacts of technology companies and organisations on the environment are relatively low compared with their economic, financial, and social footprints. The fact that these companies have such a significant financial impact, in addition to their considerable scientific and cultural influence, is why they should be advocating for and lobbying for governments to reverse the inevitable consequences of climate challenges. Big tech – think ‘clean tech’; what…

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How e-Commerce stores have started opening up physical stores and physical stores went digital

29 September 2021
Categories: COVID-19 / Coronavirus / Lockdown, General

Over the past few years, e-Commerce has picked up significantly around the world as people are opting to find more convenient and in a lot of cases, cheaper ways to shop. With the COVID-19 pandemic, the growth of e-Commerce was exponential globally (read more about that in our blog “How Covid-19 increased consumerism despite many losing their jobs and streams of income”). The push to go digital has been great for brick and mortar stores. Snap lockdowns, social distancing rules and globally the risk factor of going out for non-essentials (and even essentials) continue to pose a risk…

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Digital Marketing Tools that are expected to be trendy in 2022

29 September 2021
Categories: General, Marketing

Digital Marketing trends have continued to grow over the past year, especially given the COVID-19 pandemic. People have found different and new ways to optimise their time and entertain themselves and their families using online platforms and digital technology. The same can be said for businesses, small and big, who have had to utilise new tools to increase engagement, performance and overall value with their consumers. They have in many cases been forced to better use online strategies like Search Engine Optimisation in order to be found by customers in an increasingly competitive landscape – Google’s search results page.

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10 reasons why project management is important to organisations. (2021)

29 September 2021
Categories: General

What is project management? Project Management can be defined as the discipline and process of managing the end-to-end activities within a project life cycle from the planning, monitoring and control of all aspects of the project to budgeting, resource management and the motivation of all those involved; to achieve the project objectives on time and to the specified cost, quality, and performance. A basic project management lifecycle covers four stages: Initiation, Planning, Execution and Closure. The importance of project management. When done correctly, project management is integral for any organisation as it helps all facets of the business run…

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Trademarks and copyrights – how do they work in South Africa?

31 August 2021
Categories: General, Marketing

Dingley Marshall Lewin, a leading Intellectual Property firm in South Africa explains that Intellectual Property protection is an integral part of insuring a business. If you are aware of what type of IP rights you own, you can address them by taking legal action. In this case, it would be best to consult a professional. However, many business owners don’t know much about intellectual property law and how it works in South Africa? We have broken it down for you: 1. Trademark A trademark can serve as an effective way to protect your name,…

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