Having opened a tiny furniture shop back in 1972, Hugh Mathie, from Mathie Brothers, began what would become a long-standing business venture built on the foundations of an exceptional marketing strategy that would later see him awarded the Marketing Man of the Year from the South African Institute of…
The African Marketing Confederation has announced the details of its reconstituted AMC President’s Council after long-standing Secretary General and AMC founder, Gillian Rusike, stepped down. Now, David Balikuddembe steps into the role, with expectations high for this new era of the AMC. To read more about this monumental shift…
At a time when South Africa grapples with the implementation of rapid economic transformation, the top empowered companies in the country stand tall. Assessed by the seven pillars of empowerment, Impumelelo’s top empowerment list uses a rigorous set of criteria to separate the best from the rest! To learn about…
With a record number of national election campaigns globally this year, politicians and marketers can learn much from each other. Politicians excel in persuasion, storytelling and personal branding, which marketers can adopt to connect better with their audience. Marketers’ use of research, consistent messaging, and objective metrics can help…
Social media platforms have become indispensable to businesses and influencers alike to reach their audiences, endorse their products and services, and kindle engagement. Amidst these platforms, Meta, previously known as Facebook, emerges as one of the biggest and most impactful. Despite its size and power, Meta is susceptible to technical…
In the vibrant expanse of South African marketing, amidst the mosaic of cultures, tongues, and customs, one instrument emerges as notably successful: storytelling. From the dusty roads of Soweto to the bustling markets of Johannesburg, storytelling transcends its role merely as a conduit for communication, manifesting as a potent force…
The world of fashion, often hailed as a space full of allure and dynamism, encounters its own set of trials. These trials mostly consist of supply chain issues. Before the Covid-19 pandemic, companies across various sectors struggled with significant disruptions in their supply chains, leaving major impacts on consumers. The…
As the event planner, Paris 2024 relies on its partners and suppliers for many of the resources and equipment required to host the Olympic Games. They have therefore established a conscientious buying strategy and have set lofty goals. They are breaking new ground by improving the standards for calls for…
Staying ahead in the digital marketing game is incredibly important for both agencies and brands, and this is what Rogerwilco is trying to do. Rogerwilco, a top-notch digital customer experience agency, is leading the charge into a whole new era of marketing. They’ve teamed up with Ergon Neuroscience to…
In 2024, the oil and gas industry is in for a rollercoaster ride of challenges and changes, especially with how things play out this year. Picture this: there’s tension brewing all over the world, and we’re also in the midst of a big movement towards cleaner energy. For oil and…
