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The best strategies to market to Gen Z

Gen Z represents the new generation of consumers, which means they should be the main focus of most marketers right now. But marketers have realised that traditional marketing techniques don’t work on Gen Z most of the time. Gen Z is known to hold brands to higher standards and don’t…

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Insights into IMM Graduate School

The IMM Graduate School has been offering industry-endorsed qualifications since 1960. These qualifications allow for specialisation in the fields of marketing, business, and supply chain management. IMM Graduate School has conducted market research to explore its impact and how students and the public view the institution. IMM Graduate School…

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How does Postgraduate education enhance your career?

Choosing a degree should depend on your passions and interest. Achieving a bachelor’s degree in your chosen field is likely to open doors for you in the workforce but seeing that the job market has become extremely competitive, you will likely need a few more tools in your arsenal to…

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What should you avoid when building online brand credibility?

Building online brand credibility aims to retain customers and this is a challenge on online platforms as there is a wide range of competition. Online brand credibility is a factor that stimulates a consumer to buy, maintain engagement, and revisit your website or online platforms. Building online brand credibility takes…

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What is evergreen content and how to create it

Producing content for your target audience is an important marketing technique, but not all content is good content. To stay relevant and engaging, your website and other platforms need to contain evergreen content. Trendy and current content is important and can be used to increase traffic and engagement, but once…

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How does leadership styles impact the performance of an organisation?

Managers and other business leaders may not always realise and recognise it, but they are the ones who drive employee performance in an organisation. Part of the job description is driving team success, ensuring a positive work environment, being able to answer employee questions, and solve their problems. Many managers…

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