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How Covid-19 increased consumerism despite many losing their jobs and streams of income

2 August 2021
Categories: COVID-19 / Coronavirus / Lockdown, General, Marketing

By March 2020, most of the world was put into mandatory lockdown after the World Health Organisation declared Covid-19 a pandemic (read more about that here). This meant that consumers were following stay-at-home orders and were restricted to leaving the house for essential services and  shopping only. For many people, upskilling, taking on a new hobby or not wanting to forgo their daily routines meant that the purchases of gym equipment, for example, increased as people were now limited to going to the gym. With many people losing their jobs or primary streams of income due to lockdowns,…

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Good leadership in the post-pandemic world

2 August 2021
Categories: COVID-19 / Coronavirus / Lockdown, General, Marketing

According to Forbes, the true value of a high-performing team and the effectiveness of its leader become all the more visible during major disruptions such as the COVID-19 pandemic. A team’s resilience is characterised by its ability to pivot, rebound and continually innovate its way out of an impossible situation. In reference to a leadership style, the acronym ‘A.G.I.L.E.’, Forbes states, produces an “approachable, grounded, innovative, leveraging and empathic” leader. These are arguably non-negotiable characteristics that leaders today need to demonstrate if their teams are to survive the impacts of COVID-19. Let’s break it down.    …

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What’s all the hype about TikTok, is it a viable marketing channel yet?

13 July 2021
Categories: General, Marketing

You’ve heard about TikTok before, but how can we use the platform as marketers to expand our reach? In this blog we cover the basics of TikTok and different ways how ads can be executed on the app. What is TikTok? In case you have been living under a rock, TikTok is a simple to use mobile app that allows users to upload and edit short form videos ranging from one second up to three minutes. It has become what SnapChat and Instagram had hoped they could become: The next best and biggest thing in video creation – the…

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Unprecedented disruption has reshaped the future of logistics

13 July 2021
Categories: General, Marketing

  With the Covid-19 outbreak, a fundamental but unpredictable risk to the logistics industry has shown up. For many countries and companies, keeping up with the market has been nothing short of difficult and uncertain. The challenge Covid-19 presents has forced industry leaders to rethink the way forward and this includes analysing the risks and challenges of the supply chain in order to get back to business as usual. Supply Chain Risks and Challenges According to Accenture, the pandemic has brought a new type of consumer to the market and while the demand for fast supply…

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Digital vs traditional marketing – how has it been influenced by COVID-19?

13 July 2021
Categories: COVID-19 / Coronavirus / Lockdown, General, Marketing

The debate of whether digital or traditional marketing is most valuable or otherwise more effective is an endless one. However, since the Covid-19 pandemic first hit, the shift towards digital has been exponential as traditional channels for advertising have come under pressure, become a lot more expensive and in some cases, obsolete.   As consumers have had to adjust their lifestyle habits during this time, their media habits have also changed; creating very real consequences for the ‘traditional’ media industry and new, accelerated opportunities for its ‘digital’ counterparts.   What’s the difference? When we refer to ‘traditional marketing’, we…

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Covid-19’s impact on supply networks is slowing down the fight against climate change

13 July 2021
Categories: COVID-19 / Coronavirus / Lockdown, General, Marketing, Supply Chain

  Solar energy developers around the world are slowed down by a spike in the costs of materials, labour and transporting as the world economy recovers from the Covid-19 pandemic (read more about that here). . An Economic Times India article suggests the zero-emissions solar energy market is showing slower growth at a time when world governments are ramping up their efforts against climate change, and marks a reversal to growth after a decade of lowering prices. One of the greatest challenges to solar energy manufacturers is the soaring cost of steel, which has risen…

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5G – Game-changer, or hype?

1 June 2021
Categories: General, Marketing

It has become increasingly clear that digitising businesses is no longer a ‘nice to have’, but a necessity that if not already completed or underway at your organisation, now essentially needs to happen overnight. Adding to the urgency and need for companies across all sectors to prioritise digitisation, is the rise of Fifth-Generation cellular wireless networks – ‘5G’. Not simply a faster 4G, 5G has been hyped up to be one of the most transformative technologies in the history of telecommunications. 5G is 10 times faster, supports 10,000 times more network traffic and can handle 100 times more devices…

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From cloud computing to cloud chains – the rise of SCAAS

26 May 2021
Categories: General, Marketing

Ever since Salesforce arrived on the scene nearly 20 years ago, the holy grail of business start-ups has been to emulate the model it essentially created: software as a service (SaaS). There is good reason for this model being so coveted, not only by start-ups but also by captains of industry across sectors where there have been countless efforts to replicate it. The SaaS model allows for amazing margins at scale and predictable annuity revenue streams. For customers, it lowers upfront costs and often leads to better service and product improvements over time. The question being, can the benefits…

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Life’s always been about creating moments. But now it’s all about the ‘micro’ moments! It’s an impulse thing…

26 May 2021
Categories: General, Marketing

Depending on your age, you may remember as a youngster being dragged around supermarkets with one or both of your parents for the monthly or weekly grocery shop. Precious moments you’d no doubt rather have spent with friends or quite frankly any other way imaginable. The highlight of these trips was typically the moment your captor (aka parent) headed towards the tills as this meant your torment was almost over. For your parent(s) however, they knew that for them ten minutes of their own unbearable and unfortunately unavoidable (thanks to marketer’s) personal hell was most likely about to begin.

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Benefits of online short courses (2021)

25 May 2021
Categories: General, Marketing

Will a short course take your career to the next level? The job market is becoming increasingly more competitive regardless of the industry you are in, this means that having a certain expertise is no longer sufficient and to truly thrive in your career it is recommended to take an approach of continuous learning. There is nothing employers seek more than employees who are committed to self-improvement. If you are adamant to take your career to the next level, there is no better way to do it than online short courses. What is a Short Course? A short course…

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