This year more than ever, marketers are be faced with new challenges and opportunities. Technology is driving change in this industry with the likes of AI, the Metaverse, and Augmented Reality (LinkedIn, 2021). This may be intimidating at first, but don’t fret. We have compiled a…
A career in marketing means daily challenges in a highly competitive environment, be it from your competitors or peers. To truly succeed, marketers need to constantly improve and acquire more on their skills to stay on top of their game. Those with a drive for self-improvement, will be…
Choosing to build a career in marketing may be one of the best choices to make in 2022. Careers in this field are diverse and plentiful, as over 70% of organisations hire someone who is in charge of the marketing for the company (Coschedule, 2020) .
Image source: (Facebook, 2022) Utilising the Metaverse – 3 ways for marketers to use the Metaverse The idea of being able to reach your loved ones at the click of a finger has long been the best part about social media – keeping in touch and staying…
Influencers have become one of the greatest digital assets for digital and social media marketing in the past decade. The Influencer Marketing Hub estimates that the industry itself grew to a whopping $14billion in 2021 (read more here). The industry continues to grow and with the advent…
In our previous blog, “Climate Change and how marketers can contribute to helping stop the climate crisis”, we highlighted several key reasons why marketers should look to increasing their corporate social responsibility to the planet not just behind the scenes, but within their marketing campaigns and creative ideas. This…
With the uses for Artificial Intelligence continuing to emerge, it’s becoming increasingly important for marketers to understand the value AI technology can bring to business, as well as the pitfalls one may find when faced with generic AI features and technology. While the tech industry continues to niche AI technologies…
Education Technology has become the new normal across the globe as a circumstance of the COVID-19 pandemic. The locking down of schools in South Africa, has most certainly hastened the shift to online learning (BusinessLive, 2021). For a country like South Africa where more than 70% of students…
For most, a trip to the supermarket or a quick grocery run is easy. We have our preferred brands and products and always resort back to what we know or enjoy the most. But what if we told you that no matter what brand of cereal you buy, they’re…
In the past decade, it has become increasingly popular for brands and marketers alike to form alliances towards socio-political causes. “Activism” has become a great part of our society as young people, like Malala Yousafzai and Greta Thunberg take to world stages and demand that their grievances be heard.
