Some of the most important expenses a business can have relates to the marketing and advertising of its products or services. While a business must be able to market its product, it must also be able to manage the related costs. This is the foundation of the relationship between…
When it comes to whether Sub-Saharan African consumers are feeling more prosperous and how this influences their propensity to purchase, Nielsen Africa MD Bryan Sun says markets are significantly polarised in terms of feeling ‘better off’. It is therefore imperative to dig deeper to gain a comprehensive understanding of…
Social media is constantly evolving and has become so integrated into our personal lives that many people start their day by scrolling through their social media feeds to read the latest updates. From a business perspective, a social media presence creates brand awareness and a connection between the customer…
Eight tools to create project plans and deliver marketing success Anyone with a business strives for success, but not everyone systematically implements the project plan tools readily available to assist with marketing. This may be because many of the resources seem too academic or perhaps it’s the sheer volume…
Choosing a career is one of the most important decisions you will ever have to make. Unless you are one of the lucky few who knows exactly what career path you want to take, choosing one can be daunting. It’s obvious that factors such as earning potential and industry…
Young graduates and professionals are often bamboozled by misleading recruitment advertising. Jennilee Peremore-Oliver reveals what to look for in prospective employers – and their ads – to ensure you’re not taken for a costly ride. Having viewed hundreds of job advertisements published by recruiters and human resources practitioners, I…
The role of social media in content marketing By Wendy Monkley CEO Digital Content Lab Attention with a Capital ‘A’ is what every marketer wants for their brand, especially online. But what makes people follow or unfollow a brand? Much research has been done in this area. Time and…
Out with the old roles, and in with a fresh approach to streamlined service Significant changes to internal team structures have improved business, delivering greater value to clients, and a richer and more fulfilling work experience for our team across digital marketing services and public relations. Judith Middleton…
The making of a leader – do you have what it takes? Leadership means different things to different people and is impacted by both the application (organisational, political, military etc.) and the execution (the personality of the leader). Regardless, the role always involves making logical and sometimes difficult decisions.
Should brands try to change the world? What the research says. Psos researcher Nick Coates examines some of the recent adverts placing themselves in the firing line and the long-term consequences of aligning themselves with these messages, as well as some considerations prior to launching campaigns. It is the…
