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Big things often have small beginnings

The role of social media in content marketing By Wendy Monkley CEO Digital Content Lab Attention with a Capital ‘A’ is what every marketer wants for their brand, especially online. But what makes people follow or unfollow a brand? Much research has been done in this area. Time and…

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The making of a leader – do you have what it takes?

The making of a leader – do you have what it takes? Leadership means different things to different people and is impacted by both the application (organisational, political, military etc.) and the execution (the personality of the leader). Regardless, the role always involves making logical and sometimes difficult decisions.

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Should brands try to change the world? What the research says.

Should brands try to change the world? What the research says. Psos researcher Nick Coates examines some of the recent adverts placing themselves in the firing line and the long-term consequences of aligning themselves with these messages, as well as some considerations prior to launching campaigns. It is the…

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A global activation with employees at grassroots level

A global activation with employees at grassroots level  For the second time, spirits company Bacardi created a magnificent, global marketing campaign that required extensive planning and thorough internal communications, writes Michael Bratt. Turning every employee into a brand ambassador was the central component of Bacardi’s Back to the…

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What is online learning and is it for you?

What is online learning and is it for you? When trying to balance work and family life, the thought of furthering your studies can be daunting. Online learning may be the answer! In this blog we explore online learning as a mode of studying towards a qualification. Online learning,…

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CCM Strategy

There’s never been a better time to review your Customer Communications Management (CCM) strategy Now more than ever, customers expect companies to value their loyalty, recognise them as individuals, be cognisant of their personal needs and requirements and send them only the most relevant information or offers. That’s why…

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SA’s Top 8 scarce skills you should study for

SA’s Top 8 scarce skills you should study for With South Africa’s ever-increasing unemployment rate, it comes as a surprise that there is still an abundance of vacancies in certain industries. These vacancies aren’t the result of a lack of interest in these positions but rather the fact that…

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Blooming Business – NETFLORIST

Blooming business: NetFlorist has a rich, 20-year e-commerce history NetFlorist was the talk of social media on this year’s Valentine’s Day, for all the wrong reasons. But this was just a blip on the e-commerce company’s history. Michael Bratt spoke to the company’s managing director, Ryan Bacher. Having geared…

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