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Customers as brand ambassadors

3 June 2019
Categories: General

Social media helps brands to connect and become more engaged with its target audience. Of course, there is a difference between customers who (out of love for it or habit) use a product without promoting it, and customers who promote and post about their favourite brands and products on social media. A major goal for businesses is to turn their regular customers into loyal super-fans. The way consumers talk about their user experiences has changed over time. With the presence of social media, consumers are able to instantly share their positive experiences with their potentially large social media following. Since…

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Quality assurance in higher education

2 June 2019
Categories: General

Quality assurance in higher education institutions has become a major strategic issue.  Defining “quality assurance” is not that simple as it depends on the stakeholders and is based on internal processes. In most cases, institutions are also quality assured by external quality assurance agencies. The Analytic Quality Glossary defines quality assurance as ‘the collections of policies, procedures, systems and practices internal or external to the organisation designed to achieve, maintain and enhance quality’. (Analytic Quality Glossary, updated January 2019) Although quality assurance and the activities ensuring a robust quality assurance system are in many cases expensive and time consuming, it remains a…

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Six important tips for effective logistics management

31 May 2019
Categories: General

What do you think about when you hear the word “logistics”? If you think it’s the transport of goods from point A to point B, you’re half way there. What does Logistics mean? Logistics is the detailed organisation and implementation of a complex operation. A supply chain comprises all the activities associated with the flow and transformation of goods, from the raw materials stage through to the final consumer. It’s a sequence of events intended to satisfy a customer or end user, and it’s made up of various core elements or processes, including manufacturing, distribution, transport, warehousing, inventory control, materials…

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These shoes were made for walking the road to success

27 May 2019
Categories: General

Watching IMM Graduate School’s Pearls of Wisdom video, one can’t help but feel a stirring sense of the opportunity, excellence and success of the institution’s brand. Michael Bratt takes a look at the campaign. There’s a reason shoes are a recurring motif in the latest IMM Graduate School’s marketing campaign. And it’s not just because having an IMM qualification gives you a foot in the door… Shoes were used to creatively convey the key message that walking in the steps of successful IMM Graduate School alumni gives a students a sense of what can be achieved, while also being…

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How can you successfully create a digital marketing plan for your firm?

24 May 2019
Categories: General

With the modern digital landscape and consumers almost always online, its increasingly important for marketers to include digital channels in their marketing plans. Unfortunately for most, the digital marketing space remains overwhelming and too often efforts are sporadic or knee jerk instead of planned and deliberate. Understanding how to approach planning for digital marketing is a basic requirement for the modern-day marketer. According to Philip Kotler, considered one of the fathers of modern marketing, a traditional marketing plan serves: “to document how the organisation’s strategic objectives will be achieved through specific marketing strategies and tactics, with the customer as…

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Four big trends driving agility in market research

20 May 2019
Categories: General

Every business wants to be ‘agile’ in today’s hyper-accelerated world. But what does that mean? Fast, iterative and adaptive agile research is a non-negotiable for companies moving into the next era of innovation work, says Nick Coates. The Agile Manifesto was developed by frustrated software developers in 2001. Instead of document driven and heavy processes, it encouraged rapid and flexible responses to consumer input. In recent years, this has stretched to the area of consumer insight, and agility has now become an urgent imperative in the research process. Fast, iterative and adaptive agile research is a non-negotiable for companies moving…

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How to ‘wing it’ as an ‘accidental’ project manager

17 May 2019
Categories: General

You get into the elevator and your boss says, “Can you just run this project?”. You say yes, of course, but now what? Wouldn’t it be lovely if we could snap our fingers and Voila! things – just – happen? In the real world, it doesn’t work that way. Organisations must use projects to drive change, step-by-carefully-planned-and-implemented-step.   What is project management? Projects are how organisations make things happen. They process and deliver the changes that improve services to customers and increase organisational and operational effectiveness. More formally defined, project management is the practice of initiating, planning, executing, controlling, and…

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Why does it have to be new year’s resolutions?

15 May 2019
Categories: General

Mid-Year registrations at the IMM Graduate School can set you up for success.  So many of us are stuck on the idea of  “New Year – New Resolutions.” The second the clock strikes midnight and we welcome in a new year, we also usher in a flurry of new goals and aspirations. At the IMM Graduate School, we’d like to change all that. Why wait until a designated moment on a 365-day calendar to upskill yourself and change your life? We believe that “The time is now.” The investment in higher education has never been as crucial as it is…

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Marketers Making Waves – Lulu Mthimkhulu

13 May 2019
Categories: General

Lulu Mthimkhulu was recently appointed head of marketing for PRIMEDIA Broadcasting. She previously had her own company, LuluM Communications, handling clients such as Tbo Touch and TouchHD. What is the life quote you believe suits you best and why? “I never saw a wild thing sorry for itself. A small bird will drop frozen dead from a bough without ever having felt sorry for itself.” ~ DH Lawrence Why? I don’t do self-pity parties… You’ve had your own company but have now moved into a big corporate job. Why the change? A perfect…

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Understanding Strategic Brand Management

10 May 2019
Categories: General

Brand terminology and marketing jargon baffles even the most seasoned marketers. In today’s post we attempt to clarify commonly confused terms like branding, marketing and marketing communications. What is Marketing? If you are confused by ‘what marketing is?’ it’s because marketers often define what they do differently. The definition that makes the most sense to us is that of Dr. Philip Kotler, who defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the…

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