Why a career in sales is a good idea The sales industry is vital to the functioning of the economy – if customers don’t buy, the economy would collapse. There are many benefits and rewards to a career in sales that far outweigh the often-misrepresented view of this profession.
A global activation with employees at grassroots level For the second time, spirits company Bacardi created a magnificent, global marketing campaign that required extensive planning and thorough internal communications, writes Michael Bratt. Turning every employee into a brand ambassador was the central component of Bacardi’s Back to the…
What is online learning and is it for you? When trying to balance work and family life, the thought of furthering your studies can be daunting. Online learning may be the answer! In this blog we explore online learning as a mode of studying towards a qualification. Online learning,…
There’s never been a better time to review your Customer Communications Management (CCM) strategy Now more than ever, customers expect companies to value their loyalty, recognise them as individuals, be cognisant of their personal needs and requirements and send them only the most relevant information or offers. That’s why…
SA’s Top 8 scarce skills you should study for With South Africa’s ever-increasing unemployment rate, it comes as a surprise that there is still an abundance of vacancies in certain industries. These vacancies aren’t the result of a lack of interest in these positions but rather the fact that…
Blooming business: NetFlorist has a rich, 20-year e-commerce history NetFlorist was the talk of social media on this year’s Valentine’s Day, for all the wrong reasons. But this was just a blip on the e-commerce company’s history. Michael Bratt spoke to the company’s managing director, Ryan Bacher. Having geared…
The relationship between education and income Education is defined as the act or process of imparting or acquiring general knowledge, developing the powers of reasoning and judgment, and generally of preparing oneself or others intellectually for mature life. In other words, it is the process of achieving knowledge, values,…
By Lara-Anne Derbyshire The thing is, you have considered all of this already, without really realising it. You have experienced two different systems of thinking that we all apply daily as our brains receive and experience information. According to the psychologist Daniel Kahneman, these two systems are known as…
The marketing industry is constantly evolving and is an intricate blend of both strategy and technology. Previously, marketing was simply about trying to sell goods and services. These sales attempts may be as old as civilisation itself but the concept of marketing as we know it derives from the…
By Julia Wilson Increasingly consumers are becoming more sophisticated in their ability to discern between true commitment to sustainability and action taken just for show. And they’re not afraid to call out that lack of authenticity on social media, in conversations with friends, or in any other channel. This…
