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Are supply chain issues slowing down online shopping deliveries?

The COVID-19 pandemic has presented an array of obstacles and issues to supply chains across the globe. But these issues cannot be solely blamed on the pandemic, as supply chains were under pressure and buckling before 2020. Now, these supply chain issues have diversified and intensified to not only affect manufacturers, logistics firms, and retailers but also you, the customer. What are supply chains? A supply chain is a complex network made up of manufacturers, logistics firms, retailers, and delivery companies. Supply chains function to create a product and distribute it to the consumer. To function optimally, supply chains need…

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How e-Commerce stores have started opening up physical stores and physical stores went digital

Over the past few years, e-Commerce has picked up significantly around the world as people are opting to find more convenient and in a lot of cases, cheaper ways to shop. With the COVID-19 pandemic, the growth of e-Commerce was exponential globally (read more about that in our blog “How Covid-19 increased consumerism despite many losing their jobs and streams of income”). The push to go digital has been great for brick and mortar stores. Snap lockdowns, social distancing rules and globally the risk factor of going out for non-essentials (and even essentials) continue to pose a risk…

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Vaccination Vacation – how the Maldives hopes to boost their economy through a vaccination vacation

The Maldives has suffered significantly due to the border closures during the COVID-19 pandemic. However, through a loyalty programme and their vaccination-vacation concept, the country hopes to rejuvenate its tourism industry. The Maldives – a paradise on earth that needs no introduction. This small, picturesque country made up of several islands mainly developed for tourists, holidaymakers and famously, honeymooners, has seen a considerable dip in revenue since border closures due to the COVID-19 pandemic. Thus, the Maldives will soon offer tourists vaccinations on arrival as part of the country’s three-pointed initiative to revitalise its…

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Digital vs traditional marketing – how has it been influenced by COVID-19?

The debate of whether digital or traditional marketing is most valuable or otherwise more effective is an endless one. However, since the Covid-19 pandemic first hit, the shift towards digital has been exponential as traditional channels for advertising have come under pressure, become a lot more expensive and in some cases, obsolete.   As consumers have had to adjust their lifestyle habits during this time, their media habits have also changed; creating very real consequences for the ‘traditional’ media industry and new, accelerated opportunities for its ‘digital’ counterparts.   What’s the difference? When we refer to ‘traditional marketing’, we…

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Covid-19’s impact on supply networks is slowing down the fight against climate change

  Solar energy developers around the world are slowed down by a spike in the costs of materials, labour and transporting as the world economy recovers from the Covid-19 pandemic (read more about that here). . An Economic Times India article suggests the zero-emissions solar energy market is showing slower growth at a time when world governments are ramping up their efforts against climate change, and marks a reversal to growth after a decade of lowering prices. One of the greatest challenges to solar energy manufacturers is the soaring cost of steel, which has risen…

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Advertising during a pandemic: Brands that got it right!

ALRENE COETZEE, Social Media Manager at Digital Content Lab shares a light-hearted review on how some brands broke through the noise of COVID-19 advertising by showing us the funny side of the pandemic. When the COVID-19 pandemic hit South Africa at the beginning of 2020, a full national lockdown began at midnight on Thursday 26 March. Many brands had to make rather big adjustments to their marketing strategies in order to reach their customers at home using digital marketing tactics. So here we are, almost a year later, and still stuck with endless adverts from brands who seem to…

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