Covid-19 Archives

Creating strategic, inclusive and sustainable supply chains in Africa will reap benefits beyond Covid-19

29 March 2021

Categories: Newsletters

That there are issues around transporting the Covid-19 vaccines around Africa is in no doubt. A lack of infrastructure, remote rural locations, the need for cold chain storage and under-developed supply chains will present challenges. But, says NACHI MENDELOW, if Africa gets this right, it will set the continent upon on a new and more efficient economic path. Benjamin Kagina, Senior Research Officer for the Vaccines For Africa Initiative housed in UCT’s Faculty of Health Sciences, put it in a nutshell when he recently told The Conversation, “Most low-income countries do not have the necessary cold chain infrastructure for…

Is political correctness stifling creativity and humour in advertising?

29 March 2021

Categories: Newsletters

The recent banning of a Windhoek beer ad featuring movie action man Gerard Butler inspired many a conversation. Some say it was harmless, just men in a bar being men. Others believe it was darker, and a fine example of toxic masculinity at play. GLENDA NEVILL asks the Advertising Regulatory Body and advertising agencies whether political correctness is taking the creativity and humour out of advertising. The banning of the Windhoek beer ad by the Advertising Regulatory Board (ARB) resulted in “unprecedented” and “vitriolic” attacks on Twitter. This is true of other ads deemed racist, sexist, ageist or any…

One for the road: Significant business implications lie ahead for the alcohol industry and its marketing ecosystem

22 January 2021

Categories: Newsletters

The advertising and marketing of alcohol is not currently subject to legislation. But the National Liquor Amendment Bill is with the dtic minister, and if it passes, could have a profound impact on the way in which the alcohol industry markets its wares, writes INGRID LOUW. That South Africa is a nation of heavy drinkers is not disputed. The country is ranked as the sixth biggest drinking nation in the world by the World Health Organisation in terms of average alcohol consumption. Excessive drinking poses a significant health and lifestyle risk for many, and has a concomitant negative impact…

Leveraging your supply chain to ensure a burgeoning bottom line

22 January 2021

Categories: Newsletters

The IMM Graduate School is adding two new SCM qualifications to its arsenal: A Higher Certificate in Supply Chain Management and BCom Honours in Supply Chain Management. They will be accredited by the internationally recognised Chartered Institute of Logistics and Transport, a first for any SCM tertiary qualification in South Africa. Although supply chain management (SCM) and the pivotal role that it plays in business hasn’t always been widely recognised in the past, an unprecedented 2020, with its Covid-19 pandemic, has made it abundantly clear that competent and proficient SCM is a significant catalyst when it comes to…

Battlefield insurance: Marketing through the pandemic

22 January 2021

Categories: Newsletters

In June 2020, as South Africa hit its first Covid-19 peak, over 220 new adverts for insurance were flighted in South Africa. In the background, companies were fighting insurance companies for business interruption claims. GLENDA NEVILL takes a look at the tough environment insurers are operating in, and how they’re marketing their way through the global pandemic. In the first week of 2021, one of South Africa’s largest insurers finally committed to paying clients’ business interruption claims, particularly for those holding hospitality and leisure policies. Admittedly, it took a few adverse court rulings before it caved to the…

Accelerate brand recovery in the next normal: How the new era of analytics can unlock superior marketing effectiveness

27 October 2020

Categories: Newsletters

It is time to shake off the doom and gloom of working under Covid-19 conditions and make more informed business decisions for more effective marketing results, now and in future, writes Having lived with the global pandemic for six months now, economies are starting to slowly reopen, to breathe fresh life into markets under lockdown. Not a moment too soon, as this has been a crisis unlike any other. Marketing budgets were among the first to be cut and consumer spend is expected to only return to pre-Covid-19 levels in the next 18 to 24 months. Yet the…

Virtual IMM Fridays – Thomas Oosthuizen

31 August 2020

Categories: Gallery, IMM Fridays

Thomas Oosthuizen. COVID: The force of nature or the force of choice? Download the presentation PDF here…

Why Covid-19 has brought employee experience to the fore

24 August 2020

Categories: Newsletters

Marketers will be closely looking at employee experience in the coming months and years. The Covid-19 pandemic has highlighted how essential it is to have a positive workforce. In her piece on the changes Covid-19 has wrought on the marketing sector in the July 2020 Journal of Strategic Marketing, IMM Graduate School head of academics, Angela Bruwer, referenced the importance of employer branding/employee experience. “Marketers should and will be looking at this more and more during this time,” she wrote. “It is essential to have a positive workforce who are positively impacting on the country at this time.

Actions have spoken more loudly than words during the pandemic

29 June 2020

Categories: Newsletters

Academic head of the IMM Graduate School, ANGELA BRUWER, discusses the impact, the fallout and the future of marketing in the wake of the devastating COVID-19 pandemic. I don’t have a crystal ball. During 2020, I have, however, felt that I am holding a rugby ball, listening to the referee’s instructions before a rugby scrum: “Touch, PAUSE, Engage”. Pre-COVID outbreak we were in touch, post COVID-19 outbreak we were paused, and now we are slowly starting to engage. However, our engaging is in a state of flux. The many changes brought about by the COVID-19 pandemic and lockdown have…

The relationship between, and the importance of, a Value Chain; a Supply Chain and Supply Chain Management.

22 June 2020

Categories: COVID-19 / Coronavirus / Lockdown, General, Supply Chain

By Dr Myles Wakeham and Annie Beckerling The recent outbreak of the Covid 19 pandemic has highlighted the importance of Supply Chain Management (SCM), as a sudden increase in demand for certain products and a complete standstill in demand for others has left many suppliers reeling. However the man in the street can still find it difficult to distinguishing the features that contrast a value chain, a supply chain and finally supply chain management (SCM).. Although there is a strong relation amongst these three activities, there are key differences that make them stand apart from one another.

The Great Chicken Wars: Analysing Pedro’s Bold Ad Campaign and Its Impact on Fast Food Marketing

Supply chain trends expected for 2024: Opportunities with IMM Graduate School’s supply chain qualifications.

Navigating the talent shortage in supply chain: The IMM Graduate School advantage

Covid-19

Virtual IMM Fridays – Thomas Oosthuizen

The relationship between, and the importance of, a Value Chain; a Supply Chain and Supply Chain Management.

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