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Digital vs traditional marketing – how has it been influenced by COVID-19?

The debate of whether digital or traditional marketing is most valuable or otherwise more effective is an endless one. However, since the Covid-19 pandemic first hit, the shift towards digital has been exponential as traditional channels for advertising have come under pressure, become a lot more expensive and in some cases, obsolete.   As consumers have had to adjust their lifestyle habits during this time, their media habits have also changed; creating very real consequences for the ‘traditional’ media industry and new, accelerated opportunities for its ‘digital’ counterparts.   What’s the difference? When we refer to ‘traditional marketing’, we…

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