Staying ahead in the digital marketing game is incredibly important for both agencies and brands, and this is what Rogerwilco is trying to do. Rogerwilco, a top-notch digital customer experience agency, is leading the charge into a whole new era of marketing. They’ve teamed up with Ergon Neuroscience to…
Effective leadership within supply chain has never been more crucial. Those who oversee planning, sourcing, production, delivery, and recycling, while guiding their teams through these pivotal tasks, are some of the unsung heroes of our global economy. With ongoing challenges like extreme weather, supply shortages, conflicts, pandemics, and more, organisations…
In the area of digital marketing, the advent of artificial intelligence (AI) has positioned itself as a robust comrade, vowing to elevate operational effectiveness, furnish pinpointed discernments, and administer customised encounters for users. Nevertheless, amid the scurry to harness the potential of AI utilities, certain entities in the digital…
In the domain of logistics administration, the upcoming group of pioneers, frequently called Generation Z (Gen Z), are primed to leave a substantial mark on the industry. Born between the later 1990s and the early 2010s, Gen Z individuals have come of age in a milieu moulded by swift technological…
The saying “content is king” has echoed throughout marketing circles for years. But does it still hold true in today’s digital era? Let’s explore why the idea of “content is king” and content reigning supreme is encountering a substantial challenge, and why marketers must adjust their approach to content generation.
International Women’s Day is on Friday, March 8, 2024, and at the IMM Graduate School, we believe it is essential to shed light on the frequently underestimated yet profoundly influential role of women in the supply chain sector. Traditionally viewed as male-dominated, the supply chain encompasses intricate networks spanning…
The infusion of artificial intelligence (AI) into diverse parts of our daily existence has gained traction due to progress in technology. From virtual aides akin to ChatGPT to sophisticated algorithms like recommendation systems, AI has indeed revolutionised numerous sectors, providing effectiveness, convenience, and ingenuity. Nevertheless, amidst the growing dependence on…
Valentine’s Day has changed over time, as society has changed, and so have the expectations from marketing campaigns based on this special day. The world is more openly diverse and it is now important for brands to show inclusivity in their Valentine’s Day marketing campaigns. Beyond the traditional idea of…
It has become even more important to acquire capabilities that go beyond conventional occupational boundaries. A particular domain of proficiency that holds immense value, both within corporate settings and personal spheres, is project management. The proficiency in devising plans, organising tasks, communicating adeptly, handling time efficiently, and resolving issues effectively…
In the extensive landscape of worldwide commerce, the Red Sea has become a point of concern, impacting the foundations of the interconnected supply chain. This blog explores the intricate network of geopolitical and environmental factors that have converged to create a complex situation in the Red Sea region. As we…
