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2020 could be the year of the entrepreneur in South Africa
South Africa is home to many aspiring entrepreneurs and with the unemployment rate currently sitting at 29%, it may just be the answer to South Africa’s shrinking economy. Never before has there been such a dire need for entrepreneurs to positively impact and transform the community. Small business represents…
Visual Searches – Get the big picture
To quickly bring you up to speed, a visual search is when you use a real-word image (screenshots, internet image or photograph) as the origin for an online search. In other words, you take a picture, hit search and the visual search browser will show you similar images found…
Join a Business Day Dialogue on the on-demand economy and supply chain management
Flux Trends founder Dion Chang will be delivering the keynote presentation at the Business Day Dialogue on October 24 2019. Picture: SUPPLIED/FLUX TRENDS Business Day and IMM Graduate School, the leading online higher education institution for marketing, supply chain and business disciplines in Africa, will provide a bespoke said-leadership opportunity…
IGTV Views are Suddenly Skyrocketing: Is It Finally Becoming Cool?
In July 2018, Instagram announced a new platform that would “change the social video landscape” forever: IGTV. Standing on a stage with influencers and YouTube celebrities, Instagram founder and former CEO Kevin Systrom declared that it was “time for video to move forward and evolve.” Vertical video was the future…
Why we should welcome automation in the logistics industry
Logistics and automation have gone hand in hand since the beginning of the first industrial revolution; from the steam engine, the forklift and now robotic pickers and packers. Drone delivery, automated self-driving trucks and fully automated AI controlled warehousing are all already in the prototype stage and will…
So, what’s up with vertical videos?
Should marketers be producing videos in vertical orientation? We look into this relatively new trend and bring you into the frame. Why vertical? Videos have traditionally been shot in landscape (horizontal) orientation and for good reason to, the human eye tracks better on the horizontal plane and most videos…
Marketing the future: Unlocking the human element in a digital world
By: Leigh Andrews A data science expert, mind science practitioner and advertising strategist walk into a bar… When that trio actually comprises Shavani Naidoo of Primedia, Anne Thistleton of Light Consultancy and ‘everyone’s favourite ad commentator’ Andy Rice, it must be the bar at IMM Graduate School’s second annual…