marketing
The ABC of Marketing to Gen Z
Every generation gets its time in the spotlight and right now it’s Gen Z’s time to shine, but who exactly is Gen Z? Gen Z, also known as Centennials or the iGen, follows Generation Y (Millennials) and refers to people born between the years 1995 and 2015. Gen Zers are known to be (among other things) competitive, social, environmentally conscious, and financially focused. On a more personal level, Gen Zers enjoy expressing their individuality by openly voicing their social and political opinions. Even though they want to change how society thinks and reacts to things, they still value…
Business Day Dialogues in partnership with IMM Graduate School: Supply Chain – The next frontier
2020 could be the year of the entrepreneur in South Africa
South Africa is home to many aspiring entrepreneurs and with the unemployment rate currently sitting at 29%, it may just be the answer to South Africa’s shrinking economy. Never before has there been such a dire need for entrepreneurs to positively impact and transform the community. Small business represents the greatest opportunity this country has to grow the tax base and provide employment. In an effort to assist small business an economic policy paper titled Transformation, Inclusive Growth and Competitiveness: Towards an Economic Strategy for South Africa has been released and proposes the following steps to promote growth in small,…
Visual Searches – Get the big picture
To quickly bring you up to speed, a visual search is when you use a real-word image (screenshots, internet image or photograph) as the origin for an online search. In other words, you take a picture, hit search and the visual search browser will show you similar images found online. You can then click through on any these images to get more information like what it is, how to make it or where you can get one. This is very appealing, we are after all a visually orientated species and can understand a picture in less than second, much…
Join a Business Day Dialogue on the on-demand economy and supply chain management
Flux Trends founder Dion Chang will be delivering the keynote presentation at the Business Day Dialogue on October 24 2019. Picture: SUPPLIED/FLUX TRENDS Business Day and IMM Graduate School, the leading online higher education institution for marketing, supply chain and business disciplines in Africa, will provide a bespoke said-leadership opportunity at the next Business Day Dialogue breakfast. The morning will start with a keynote presentation by Dion Chang on how the on-demand economy is changing supply chain management; how and where value chains have been disrupted as a result of this change; and the mindset needed to map the journey…
IGTV Views are Suddenly Skyrocketing: Is It Finally Becoming Cool?
In July 2018, Instagram announced a new platform that would “change the social video landscape” forever: IGTV. Standing on a stage with influencers and YouTube celebrities, Instagram founder and former CEO Kevin Systrom declared that it was “time for video to move forward and evolve.” Vertical video was the future and it was time for everyone to get on board with IGTV, the next big thing and expected rival to YouTube. But the IGTV hype did not last long, and low views combined with the extra effort of creating vertical video led many creators and brands to abandon ship and…