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Benefits of online short courses (2021)

25 May 2021
Categories: General, Marketing

Will a short course take your career to the next level? The job market is becoming increasingly more competitive regardless of the industry you are in, this means that having a certain expertise is no longer sufficient and to truly thrive in your career it is recommended to take an approach of continuous learning. There is nothing employers seek more than employees who are committed to self-improvement. If you are adamant to take your career to the next level, there is no better way to do it than online short courses. What is a Short Course? A short course…

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5 Reasons why brand management is important

1 April 2021
Categories: General, Marketing

$84.02 Billion US Dollars – the brand value of Coca Cola in 2020. 1.9 billion – The estimated number of Coca Cola sales per year. 94% – the percentage of the world’s population that can explain what the Coca Cola logo is associated with – joy and happiness. So, what’s the key to Coca Cola’s longevity and resilience? Brand management! What is brand management? Brand Management is a series of techniques that increases the perceived value of a product, service or brand over time. Successful brands are built on the foundation of a meaningful brand strategy…

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Why you should continue with marketing communications during a recession

1 April 2021
Categories: General, Marketing

The South African economy is officially in a recession and the COVID-19 pandemic has sent it into a flat spin. Many businesses have been forced to close their doors and those that are still open are looking where they can start cutting costs. Unfortunately, many make the biggest mistake of cutting costs on marketing communications first. Here are 3 reasons why you should continue to communicate to your market during a recession: It allows for re-positioning of your brand or presents you with an opportunity to introduce a new product. Advertising becomes less expensive during a recession. A consistent and…

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The trend towards shorter, specific, skills-based courses in 2020.

30 October 2020
Categories: General, Marketing

The first thing people associate with university degrees and diplomas is a guarantee of financial stability, but in recent times this association has been proven insufficient. Some employers are of the opinion that short course qualifications that are recent, relevant and specific of a person’s current skills requirements are of utmost important as an addition to a qualification which if received years ago may have become outdated. While the demand for degree, diploma and higher certificate programmes hasn’t declined, there does appear to be an increase in demand for short courses and more specifically skills based online short courses.

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How to ‘wing it’ as an ‘accidental’ project manager

17 May 2019
Categories: General

You get into the elevator and your boss says, “Can you just run this project?”. You say yes, of course, but now what? Wouldn’t it be lovely if we could snap our fingers and Voila! things – just – happen? In the real world, it doesn’t work that way. Organisations must use projects to drive change, step-by-carefully-planned-and-implemented-step.   What is project management? Projects are how organisations make things happen. They process and deliver the changes that improve services to customers and increase organisational and operational effectiveness. More formally defined, project management is the practice of initiating, planning, executing, controlling, and…

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Understanding Strategic Brand Management

10 May 2019
Categories: General

Brand terminology and marketing jargon baffles even the most seasoned marketers. In today’s post we attempt to clarify commonly confused terms like branding, marketing and marketing communications. What is Marketing? If you are confused by ‘what marketing is?’ it’s because marketers often define what they do differently. The definition that makes the most sense to us is that of Dr. Philip Kotler, who defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the…

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The scope of a Digital Marketing Career

5 April 2019
Categories: General

Marketing is an integral part of any business, so it makes sense that only the best of the best would be tasked with the responsibility of creating awareness and promoting a brand. It’s a highly lucrative career, but only if you have the right skills and training. Of course, there’s no shortage of guides and how-to’s online that promise to make you an expert in the marketing world – but these only scratch the surface. Industry experts like Neil Patel, Rand Fishkin and Jeff Bullas have all dished out a lot of articles explaining key marketing techniques and trends, but…

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