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How AI Tools are Revolutionising Marketing: The Benefits of Automation, Personalisation, and Data Analysis

Artificial Intelligence (AI) is changing the game for marketers in today’s fast-paced and competitive digital landscape. With the use of AI tools, marketers can streamline their marketing efforts and achieve better results through automation, personalisation, and data analysis. In this blog, we will explore the benefits of these tools in marketing and how they are revolutionising the industry. 1. Automation One of the most significant benefits is automation of repetitive tasks, such as email marketing, social media posting, and lead generation, freeing up marketers’ time to focus on more creative and strategic tasks. This not only…

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The ins and outs of successful rewards and loyalty programmes

Research has shown middle-income South Africans are members of at least nine loyalty plans, while membership is set to grow as smartphones penetrate more of the market. JUSTIN BROWN finds out more about what makes a rewards programme successful, and where opportunities lie. Over 24 million South Africans are members of rewards and loyalty programmes, of which there are more than 100 in existence. The most popular schemes are those offered by grocery, health and beauty retailers. Steve Burnstone, CEO of Eighty20, a Cape Town-based consultancy, says his company’s research found that middle-income South Africans were members of, on…

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How 4IR will change the way we work

Technology, the big disruptor, is itself constantly disrupting, and the challenges this brings demand a shift in our attitudes and perceptions, too. LUCINDA JORDAAN talks to Shavani Naidoo and Deborah Schepers. Whether you’re a farmer or urbanite, student or CEO, there’s no escaping the disruption of 4IR on all aspects of life – and none more so than the world of work. According to a McKinsey Global Institute foresights report on the future of work, up to 375 million workers may need to change their occupational category by 2030, and digital work could contribute $2.7 trillion to global GDP…

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