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The fastest growing brands in 2022

Social media, technology, and manufacturing companies lead the pack as the fastest growing brands in 2022. A pharmaceutical and biotechnology company are also listed on the fastest growing brands list – largely, if not solely, due to the COVID-19 pandemic. Here is the list of the 10 fastest growing brands, according to Statista in 2022. TikTok Coming in at number one, TikTok has grown by 215 percent. TikTok is owned and was created by ByteDance, a Chinese company. Known as Douyin in China, Tiktok offers content creators the platform to create and post short-form…

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The tech industry boom – where will tech be in the next ten years?

The tech industry boom – where will tech be in the next ten years? Industry giants merging and major acquisitions of tech companies, assets and processes have broken global sales records in the first half of 2021. With an unprecedented frenzy of deals worth more than $671 billion, the tech industry led the way with its fortunes soaring during the pandemic, reports Quartz. Silicon Valley has notoriously become one of the most wealth-producing areas in the world with many tech companies settling in the area where innovation, production and creativity are nurtured. However, while…

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Robots vs Humans: A compelling story of a powerful and impactful experience

Ads24 won a bronze in the 2019 Assegai Integrated Marketing Awards for its Food for Thought experiential media campaign. In its third year, the 2019 event was themed Robots vs Humans. This is the case study on how the award-winning activation was conceptualised and rolled out. To cut through the plethora of activations and events aimed at media agencies and advertisers, Ads24 required a single-minded reason for its existence. It was out of this that Food for Thought was conceptualised, packaged and promoted to inspire and inform targeted individuals about cutting edge developments impacting on their careers and their…

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Sunday Ted Talk – The human skills we need in an unpredictable world

Writer and entrepreneur, Margaret Heffernan says that the more reliant on technology we become, the less prepared we’ll be when faced with unexpected problems that may cross our paths. Heffernan says that we determine our own future and explains why mankind needs to become less dependent on technology to solve our problems and focus on improving our ‘human skills’ instead. Watch this thought-provoking TED Talk here:…

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12 Digital Marketing Trends and Innovations For 2020

Alex Membrillo Source: https://www.cardinaldigitalmarketing.com/blog/12-digital-marketing-trends-and-innovations-for-2020/ Technology has turned the world into a global village in terms of effortlessly connecting people from all different countries and cultures. Sharing information is more accessible than it ever has before, making it much easier to generate product awareness or promote your service. And since the internet is such a powerful tool that can be used to generate ROI, investing in digital marketing cannot be ignored. According to eMarketer, “worldwide digital ad spend is predicted to reach over $375 billion by 2021.”     Therefore, to keep up with your competition then you must keep…

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How 4IR will change the way we work

Technology, the big disruptor, is itself constantly disrupting, and the challenges this brings demand a shift in our attitudes and perceptions, too. LUCINDA JORDAAN talks to Shavani Naidoo and Deborah Schepers. Whether you’re a farmer or urbanite, student or CEO, there’s no escaping the disruption of 4IR on all aspects of life – and none more so than the world of work. According to a McKinsey Global Institute foresights report on the future of work, up to 375 million workers may need to change their occupational category by 2030, and digital work could contribute $2.7 trillion to global GDP…

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A critical skills shortage in digital marketing could mean job opportunities for 2020 school leavers

Why School Leavers will battle to find a job  As the class of 2019 are released into the big wide world of work, many parents are holding their breath, hoping that by some miracle their school leaver finds employment and start a successful career. Sadly, according to an unemployment report released by Statistics South Africa (Stats SA), youth’s (15 to 24) are far less likely to find a job or to be absorbed in the job market than those that are older. There is a general belief that total lack of experience counts against them and firms would…

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Why we should welcome automation in the logistics industry

Logistics and automation have gone hand in hand since the beginning of the first industrial revolution; from the steam engine, the forklift and now robotic pickers and packers. Drone delivery, automated self-driving trucks and fully automated AI controlled warehousing are all already in the prototype stage and will most likely become common place in the next 10 years. There are more products being produced for more people than ever before. There is increased demand from the retail sector and the explosion of e-commerce which in the United States alone has shown an average annual growth of 15 percent…

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