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The IMM Graduate School

The Impact of Social Media on Traditional Marketing Strategies

23 February 2023
Categories: General, Marketing

Social media has become an integral part of modern life, and its impact on traditional marketing strategies has been immense. In the past, businesses relied on traditional channels such as print advertisements, billboards, and television commercials to reach their target audience. Today, social media has changed the marketing landscape, giving businesses a new platform to connect with customers and engage with their target audience. In this blog, we will explore the impact of social media on traditional marketing strategies and how businesses can leverage these platforms to their advantage. The impacts of social media One of the biggest impacts…

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The Impact of AI on Supply Chain Management

23 February 2023
Categories: General, Supply Chain

Artificial intelligence (AI) has been transforming various industries, and supply chain management is no exception. AI is having a profound impact on the way businesses manage their supply chains, enabling them to improve efficiency, reduce costs, and increase overall profitability. In this blog, we will explore the impact of AI on supply chain management and how businesses can leverage this technology to achieve their supply chain goals. AI has changed the game The first way AI is impacting supply chain management is by providing real-time data and insights into supply chain operations. With AI, businesses can gather and analyse…

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The Adoption of Blockchain Technology in Supply Chain Management

23 February 2023
Categories: General, Supply Chain

Blockchain technology is changing the way businesses operate and manage their supply chains. By providing a secure and transparent ledger of transactions, blockchain has the potential to revolutionise supply chain management, improving efficiency, reducing costs, and increasing overall profitability. In this blog, we will explore the adoption of blockchain technology in supply chain management and how businesses can leverage this technology to achieve their supply chain goals. What is blockchain? Blockchain is a decentralised digital ledger technology that is used to securely and transparently record transactions. It was originally developed as the underlying technology for Bitcoin, the world’s first…

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IMM Graduate School – Catering for Every Student’s Needs and Personalities

23 February 2023
Categories: General

At the IMM Graduate School, we cater for every student no matter their needs or personalities. With our array of study options, we give our students the flexibility to make the most of their time with us. Find out which type of student you are and see just how the IMM Graduate School caters to you. Are you a Real-time Rick? Rick is a traditional student who loves to soak up the campus atmosphere. He often spends hours in the resource centre or the chill zone, catching up on the latest trends and sharing with friends. He values the convenience…

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The Impact of Industry 4.0 on Supply Chain Operations

23 January 2023
Categories: General, Supply Chain

Industry 4.0, which includes the integration of advanced technologies such as automation, the IoT, and artificial intelligence, is impacting supply chain operations in many ways. The benefits of moving to a completely automated, digital, and networked supply chain are enormous, even if it will take a lot of work and time. Supply chain optimisation can help businesses achieve the next level of operational excellence and experience significant cost savings. Here, we go through how supply chain operations are made more effective by digitisation: What is Industry 4.0? The fourth industrial revolution, alternatively known as Industry 4.0, has begun. This…

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Influencer marketing

23 January 2023
Categories: General, Marketing

Influencer marketing involves partnering with individuals who have a large following on social media platforms to promote a brand or product. This strategy has become increasingly popular in recent years, as it allows businesses to reach new audiences and tap into the credibility and trust that influencers have built with their followers. Let’s find out more. What is influencer marketing? Influencers can be anyone and can be found anywhere. Their substantial online and social media followings are what give them influence. A brand works with an online influencer to promote one of its goods or services through influencer marketing.

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Digital Transformation in Supply Chain Operations

23 January 2023
Categories: General, Supply Chain

Digital technologies are rapidly transforming the way that businesses operate, including supply chain management. Digital transformation’s gradual emergence and the ongoing development of several work process technologies have given rise to new aspects. The emergence of the Internet of Things (IoT) and other connected devices has profoundly affected the operational efficiency of the supply chain. Finance, sourcing, and warehousing are just a few of the areas of supply chain operations where the expansion of digital transformation is evident. What is digital transformation? The integration of digital technology across all functions of an organisation is known as “digital transformation,” and…

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Data-driven marketing

23 January 2023
Categories: General, Marketing

With the increasing amount of data available, businesses are using data to inform their marketing strategies and make better decisions. This includes using data analytics to track customer behaviour, website traffic, and social media engagement, as well as using artificial intelligence and machine learning to automate and optimise marketing campaigns. A marketing degree would provide students with the skills needed to analyse and interpret data, as well as use technology to implement data-driven marketing strategies. What is data-driven marketing? The strategy of optimising brand messaging based on customer information is known as data-driven marketing. Data-driven marketers use consumer information…

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What is the future of marketing graduates?

14 December 2022
Categories: General, Marketing

Marketing is a broad career category, and the role of a marketing manager or professional varies greatly depending on the company and industry in which they work. Ask any marketing manager or professional what they do at work, and they’ll give you different answers. Marketing is no longer a one-size-fits-all job, and its role is constantly changing with the advent of new technologies. Undoubtedly, technology has dramatically impacted the marketing landscape and forever changed how marketers work. Now, marketing teams have to respond faster because the industry is so fast-paced. Many marketing graduates aspire to be managers one day, and…

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The importance of marketing in the 21st century

14 December 2022
Categories: General, Marketing

Marketing is an important part of doing business. The majority of businesses cannot survive without marketing efforts. Marketing can be defined as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that value customers, clients, partners, and society at large. In the 21st century, digital marketing has become the main and most important form of marketing. Let’s find out more about the importance of marketing in the 21st century. Marketing in the 21st century Today, marketing has become a combination of traditional and digital channels that brands and businesses use to promote their products…

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