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The IMM Graduate School

The Great Chicken Wars: Analysing Pedro’s Bold Ad Campaign and Its Impact on Fast Food Marketing

28 September 2023
Categories: General, Marketing

In the cutthroat world of fast food, where giants like McDonald’s, KFC, and Burger King reign supreme, it takes a special kind of marketing genius to stand out. Pedro’s, a relatively small player in the fast food industry, did just that. Their audacious advertising campaign during the infamous “Chicken Wars” not only turned heads but also provides a compelling case study for marketers. In this blog, we’ll dissect Pedro’s marketing strategy, delve into the implications for the fast food industry, and explore how obtaining marketing qualifications from the IMM Graduate School can empower aspiring marketers to create equally impactful…

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Supply chain trends expected for 2024: Opportunities with IMM Graduate School’s supply chain qualifications.

28 September 2023
Categories: General, Supply Chain

The realm of supply chain management undergoes constant evolution, moulded by technological progress, global occurrences, and shifts in consumer expectations. As we approach the year 2024, it becomes increasingly crucial for practitioners within this domain to maintain their competitiveness by envisioning and adapting to emerging patterns. Within this composition, we shall explore the principal currents anticipated in the sphere of supply chain for the year 2024, concurrently illuminating pathways for career advancement presented through the Bachelor of Commerce (BCom) in International Supply Chain Management programme at the IMM Graduate School. 1. Digital Transformation Supply chain management is experiencing…

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Navigating the talent shortage in supply chain: The IMM Graduate School advantage

28 September 2023
Categories: General, Supply Chain

In the present globalised economy, the supply chain plays a vital role in various industries. It encompasses tasks from sourcing raw materials to delivering finished products, making its effective management crucial for a company’s competitiveness and profitability. However, a significant challenge has arisen in recent years: a shortage of skilled professionals in this field. In this blog, we’ll explore the supply chain talent deficit and shed light on why pursuing a career in supply chain management with qualifications and skills from the IMM Graduate School is a prudent choice. Tackling the Talent Shortage in Supply Chain The supply…

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Exploring the transformations of ‘X’ (formerly Twitter)

28 September 2023
Categories: General, Marketing

In the constantly evolving world of social media, ‘X,’ previously recognised as Twitter, has undergone substantial metamorphoses and adaptations that have left advertisers and users equally captivated and at times perplexed. These alterations have not only reconfigured the platform but have also wielded a notable influence on contemporary marketing methodologies. In this blog, we will delve into the odyssey of ‘X’ and scrutinise how it has fundamentally transformed the landscape of social media marketing. The Evolution of ‘X’ The inception can be traced back to ‘Twitter,’ a microblogging platform that took root in 2006, gaining recognition for its 140-character confinement…

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Locked in or opting out? The transparency debate in subscription services

5 September 2023
Categories: General, Marketing

In an era dominated by digital innovation, subscription models have become the cornerstone of modern marketing strategies. From streaming services to software packages, subscription-based offerings have reshaped the way we consume products and services. While these models offer convenience and flexibility, they have also raised questions about transparency, customer choice, and the ethics of lock-in strategies. Subscription models: The modern marketing marvel The allure of subscription models is undeniable. They promise access to a range of services at a fixed price, eliminating the need for individual purchases. This arrangement benefits both businesses and consumers. Companies can ensure a steady…

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Exploring the pros and cons brand activism in today’s social landscape

5 September 2023
Categories: General, Marketing

In today’s rapidly evolving social landscape, where public sentiment is more vocal and visible than ever before, brands find themselves at a crossroads when it comes to addressing social and political issues. This phenomenon, known as brand activism, involves companies taking a clear stance on matters ranging from climate change and equality to human rights and political reform. This approach has ignited passionate debates about the role of businesses in such conversations and the potential risks and benefits they face. In this article, we delve into the pros and cons of brand activism, examining its impact on brands, marketing strategies,…

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Uncovering the Success Story: How PRIME Drink Mastered Influencer Marketing

1 August 2023
Categories: General, Marketing

In the dynamic world of marketing, staying ahead of the competition requires innovative strategies that captivate and engage consumers. One such strategy that has gained significant traction is influencer marketing. Leveraging the power of social media influencers, brands can reach their target audience more effectively and create authentic connections. In this blog, we will delve into the success story of PRIME Drink, a new beverage that recently hit the shelves of Checkers, South Africa, and explore how they harnessed the potential of influencer marketing to drive their brand’s growth. Additionally, we will discuss the importance of having a marketing…

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What’s all the hype about a Postgraduate Qualification in Marketing?

1 June 2023
Categories: General, Marketing

As the business world continues to evolve, marketing professionals are constantly seeking ways to stay relevant and competitive. One of the most popular ways to achieve this is by pursuing a postgraduate marketing qualification. But what exactly is a postgraduate marketing qualification, and why is it so highly regarded in the industry? This blog will explore the hype around postgraduate marketing studies and why they are so important for today’s marketers. Firstly, let’s define what a postgraduate marketing qualification is. Simply put, it is an advanced degree in marketing that is pursued after completing an undergraduate degree. This can…

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The difference between a BCom in Marketing Management and a BBA in Marketing Management

1 June 2023
Categories: General, Marketing

When it comes to pursuing a career in marketing, there are several paths you can take. One of the most common routes is to obtain a marketing management qualification from a reputable institution like The IMM Graduate School. However, choosing the right degree can be challenging, especially when two similar-sounding programmes, such as a BCom and BBA in Marketing Management, are available. In this blog, we will explore the difference between these two qualifications offered by IMM Graduate School. To begin, let’s define what a BCom in Marketing Management and a BBA in Marketing Management are.

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Careers in marketing and supply chain when you qualify

1 June 2023
Categories: General, Marketing, Supply Chain

Marketing and supply chain management are two critical fields in business that are essential for the smooth running of any organisation. Marketing is the process of promoting and selling products or services to customers, while supply chain management involves the coordination and management of all the activities involved in the production and delivery of products and services to customers. If you are interested in pursuing a career in marketing or supply chain management, there are several options available to you. Marketing careers There are numerous career opportunities available in the field of marketing, and these can vary…

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