2023 Registrations are open. Apply for semester 1 intake today. Classes commence on 13 February 2023. Apply now.

The do’s and don’ts of Social Media Marketing

Social media is mainly used to post an occasional selfie, keep up with friends and family, and follow your favourite celebrities’ daily lives. But for businesses and brands, social media has become a valuable tool. Business owners can use the various platforms to promote businesses and brands, direct consumers to websites, and build a connection with customers and potential customers. Besides this, social media marketing is also able to collect consumer data which marketers can use to improve the marketing, it can offer more information about industry competitors, and it can even increase market share. To do social media marketing…

Read More

The best customer retention strategies

Customer retention is one of the key objectives of marketers as it keeps a brand afloat. Customer retention is the ability of a brand to keep its customers returning after making purchases. Marketers aim to achieve the ‘customer loyalty loop’, which is a cycle where customers continue to choose the products and/or services of a brand. To achieve high customer retention, marketers have to put certain strategies in place. These strategies will have a range of functions being to distract them from competitors and to heighten engagement. If you aren’t sure which customer retention strategies work best, we’ve got you…

Read More

Marketing to women: It’s time to get it right

Marketing geared towards women has dramatically evolved over the years. Before, marketers seemed to see women as caricatures of themselves who needed beauty products, clothing, and cleaning products to survive. But in today’s society, many have recognised that women change societies and are often the driving force behind societies. Today, women have much more representation which has improved marketing towards them, but some marketers still haven’t gotten it right. If marketers fail at representing women properly, and respectfully, the brand loses money and customers. To have effective marketing campaigns geared towards women, marketers need to take note of a few…

Read More

How to digitise your business

The COVID-19 pandemic has affected most, if not everyone. Although it has brought on many hardships and challenges, it has also opened the doors to new opportunities. One of these opportunities would be the chance for businesses to digitise. Digitisation offers businesses the opportunity to grow, gain more customers, and make use of more sustainable models. Businesses across the globe have made efforts to improve their online branding, their online advertising, and commerce in general. Businesses who have not digitised, or started the process, are sure to fall behind the pack as being digitised has become a necessity to…

Read More

How “buy now, pay later” marketing is turning the finance sector upside down

Financial marketing has followed specific trends and norms over the years. For example, think of popular banks and insurance companies, many of their logos and campaigns contain the colour blue. The colour blue in the finance sector has been dubbed the colour of trust and is used extensively in finance marketing. But “buy now, pay later” marketers have thrown this norm out the window and introduced a new trend in financial marketing. What is “buy now, pay later”? “Buy now, pay later” is a revolutionary form of short-term financing which allows consumers to make a purchase and pay for it…

Read More

B2B marketing trends you should know about in 2022

Due to social and cultural shifts, the decision-making processes of B2B customers have shifted as well. B2B marketing is when one business markets itself to another business. This takes place when the products or services of one company are needed for the other company to operate or improve. B2B marketing has become extremely lucrative, with the global B2B marketing size being valued at $7.72 trillion according to a Grand View Research report. Within the next 5 years, the global marketing size is estimated to be worth over $25 trillion. To take advantage of this and ensure that…

Read More

The top marketing fails of all time

Marketing fails to learn from The success of a marketing campaign largely depends on the concept and the quality of the initial idea. But without proper execution or planning, that good idea could flop badly. In today’s marketing climate, competition is rife and originality is one of the most valuable resources. Unfortunately, many brands have made some big marketing mistakes in pursuit of success and originality, resulting in major consequences. Here are three top marketing fails that we can all learn from. 1. Kendall Jenner’s Pepsi Ad In 2017, political activism was one of the biggest movements across the…

Read More

The fast-growing African consumer market

Being one of the fastest-growing consumer markets in the world, Africa is set to have 1.7 billion consumers by the end of the decade. The household consumption in Africa has been on the rise and has surpassed the rate of Africa’s gross domestic product (GDP) growth. Africa’s GDP growth has shown to be faster than the global average and this can be due to the African middle class. The African middle class has set expectations to be a large source of global consumer spending growth in the future. Due to increasing population size, urbanisation, and more access to the internet,…

Read More

The death of the Cookie – What will it mean

The use of cookies, specifically third-party cookies, has been a popular tool for marketers to target ads and personalise online experiences for years. But, these cookies are followed by distrust and controversy, which has brought on the death of the cookie. Cookies, also known as “tracking cookies” or “browser cookies”, are small files of data that are stored in computers and browser domains. Seeing that cookies contain a person’s browsing history, user ID, session ID, and more, marketers and online businesses use cookies to offer a bespoke experience to their online visitors. Although cookies have been extremely useful to marketers…

Read More

Microsoft plunges into the world of gaming

The world of gaming has become one of the biggest industries on the planet. Over three billion people are active game players, which has seen many individuals and companies invest in this industry to take advantage of this. One of these companies has been Microsoft who has acquired Activision Blizzard. According to Satya Nadella, the CEO of Microsoft, gaming is the largest category in entertainment and is set to be a big player in the development of the metaverse. Nadella said, “We’re investing deeply in world-class content, community, and the cloud to usher in a new era of gaming that…

Read More