In the present globalised economy, the supply chain plays a vital role in various industries. It encompasses tasks from sourcing raw materials to delivering finished products, making its effective management crucial for a company’s competitiveness and profitability. However, a significant challenge has arisen in recent years: a shortage of skilled…
In the constantly evolving world of social media, ‘X,’ previously recognised as Twitter, has undergone substantial metamorphoses and adaptations that have left advertisers and users equally captivated and at times perplexed. These alterations have not only reconfigured the platform but have also wielded a notable influence on contemporary marketing methodologies.
In an era dominated by digital innovation, subscription models have become the cornerstone of modern marketing strategies. From streaming services to software packages, subscription-based offerings have reshaped the way we consume products and services. While these models offer convenience and flexibility, they have also raised questions about transparency, customer choice,…
In today’s rapidly evolving social landscape, where public sentiment is more vocal and visible than ever before, brands find themselves at a crossroads when it comes to addressing social and political issues. This phenomenon, known as brand activism, involves companies taking a clear stance on matters ranging from climate change…
In the dynamic world of marketing, staying ahead of the competition requires innovative strategies that captivate and engage consumers. One such strategy that has gained significant traction is influencer marketing. Leveraging the power of social media influencers, brands can reach their target audience more effectively and create authentic connections.
As the business world continues to evolve, marketing professionals are constantly seeking ways to stay relevant and competitive. One of the most popular ways to achieve this is by pursuing a postgraduate marketing qualification. But what exactly is a postgraduate marketing qualification, and why is it so highly regarded in…
When it comes to pursuing a career in marketing, there are several paths you can take. One of the most common routes is to obtain a marketing management qualification from a reputable institution like The IMM Graduate School. However, choosing the right degree can be challenging, especially when…
Marketing and supply chain management are two critical fields in business that are essential for the smooth running of any organisation. Marketing is the process of promoting and selling products or services to customers, while supply chain management involves the coordination and management of all the activities involved in…
Personal goals can have a significant impact on your life like influencing your attitude and accountability. They can help you to become more effective in your life. Setting these goals means deciding where you want to be and making a plan to get there. An example would be setting career…
The Power Duo: How Supply Chain Managers and Marketing Managers Collaborate for Business Success In today’s fast-paced business environment, it’s more important than ever for supply chain managers and marketing managers to work together closely. By collaborating effectively, these two critical functions can drive business success and create a competitive…
