Edutainment marketing is transforming the way brands connect with people. By blending education and entertainment, companies like Duolingo and Nike are proving that teaching creates trust, loyalty, and measurable results. Could this be the future of marketing in South Africa?
The circular supply chain is changing Africa’s future. From fashion to farming, businesses are transforming waste into wealth while lowering costs, creating jobs, and building sustainable industries.
AI human-machine collaboration is no longer science fiction, it’s changing the modern workplace. For managers, this means shifting from controller to coach, balancing trust in AI with human judgment, and fostering creativity and empathy within teams.
An online marketing degree from IMM Graduate School prepares students for the fast-paced digital economy. With a curriculum focused on branding, consumer behaviour, social media, and e-commerce, the programme equips graduates with practical skills that meet industry demand. Flexible study options make it ideal for working professionals, entrepreneurs, and students across Africa who want to build a future-ready career in marketing.
South Africa’s freight rail reform, led by MSC and new private operators, promises stronger supply chains, reduced road congestion, and lower logistics costs. The IMM Graduate School supports this shift through expert supply chain education.
The IMM Graduate School is seeking Research Associates in Supply Chain Management. Contribute to accredited research, collaborate with faculty, and advance African business knowledge.
The IMM Graduate School, in partnership with Juta, is developing a new textbook of African Business Case Studies. Organisations are invited to contribute real-world stories that will shape the learning of future business leaders.
Lessons from matcha cafés and smashburgers on long-term small business success.
Legacy-driven leadership fosters trust, community value, and long-term growth.
Answer engines and GEO transforming marketing strategy.
