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Do consumers really care about corporate social responsibility?

In our previous blog, “Climate Change and how marketers can contribute to helping stop the climate crisis”, we highlighted several key reasons why marketers should look to increasing their corporate social responsibility to the planet not just behind the scenes, but within their marketing campaigns and creative ideas. This is further expanded on in an earlier blog where we looked at how social issues undeniably affect the supply chain and ethical consumerism continues to grow as a concern amongst consumers globally. In this blog we explore whether social responsibility in business really is going to change the way…

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Personalisation of Artificial Intelligence (AI) technology in marketing

With the uses for Artificial Intelligence continuing to emerge, it’s becoming increasingly important for marketers to understand the value AI technology can bring to business, as well as the pitfalls one may find when faced with generic AI features and technology. While the tech industry continues to niche AI technologies to further serve mankind, programmers have in some instances failed to consider the impact that generic responses and robotic messaging can have on consumers. So, as marketers we need to be asking “What can we do to personalise AI technology” for our customers and to the benefit of the organisation?…

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EdTech – what the future of education technology could look like for South Africans

Education Technology has become the new normal across the globe as a circumstance of the COVID-19 pandemic.  The locking down of schools in South Africa, has most certainly hastened the shift to online learning (BusinessLive, 2021). For a country like South Africa where more than 70% of students live in working-class environments with limited access to the Internet, the future of education driven by technology may seem bleak. Let’s also not forget the need for social stimulation and real-life interactions previously integrated into the school day and which children need to experience if they are to develop social…

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Conglomerates and how all your favourite brands are intrinsically linked

For most, a trip to the supermarket or a quick grocery run is easy. We have our preferred brands and products and always resort back to what we know or enjoy the most. But what if we told you that no matter what brand of cereal you buy, they’re all pretty much owned by the same company? What about if we told you that all your favourite fashion brands are very much competing with each other under one big umbrella company? The monopoly on the goods-market is bigger than we realise and sometimes our loyalties to brands lay particularly…

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Climate Change and how marketers can contribute to helping stop the crisis

In the past decade, it has become increasingly popular for brands and marketers alike to form alliances towards socio-political causes. “Activism” has become a great part of our society as young people, like Malala Yousafzai and Greta Thunberg take to world stages and demand that their grievances be heard. As more young people try to navigate their futures and protect themselves from the social ills we face today, it has become increasingly difficult for brands to market their products and services in the same way it did in years before. What’s more important than marketing itself, is that brands…

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Supply Chain Management – What 2022 holds for the Supply Chain and logistics industry

The unprecedented risks and trials brought forth by COVID-19 has placed great pressure on managers within the logistics and supply chain industry. While most of the population was in lockdown, several logistics companies had to see to the deliveries of whole goods, foods, products and minerals against the backdrop of a shutdown infrastructure and slowing economy. Add to that issues of riots and looting (read about that here), many of these companies had to ‘get creative’ in how to move forward. As the dust settles for what has been a trying 2021 year, it is clear that this…

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Why are small businesses important for the economy?

It goes without saying that small businesses promote and encourage local entrepreneurship. But more than that, this article continues that, “Small businesses provide opportunities for entrepreneurs, jobs for neighbours and gathering places for communities. They’re rooted in the landscape where they grow, and they give back vitality and sustenance.” For many, small businesses are the local corner shops, or the homemade brownie side hustles the teenagers down the road are selling, but Pineapple Payments reports that small businesses are in fact any business with less than 500 employees. In this case, almost…

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Tiny houses, log cabins and AirBnB – how the short-term rental industry is booming with new opportunity

The tiny house industry, with the help of short-term rental sites like AirBnB and Bookings.com has seen a huge boom in recent years. More and more, people are opting for the experience of tiny house living as a holiday adventure and many hosts have made it increasingly easy to enjoy the novelty. With the United States alone having over 2,000 tiny house hosts, one can even take it a step further to include log cabins, tree houses that are now built particularly for adult enjoyment, and other forms of living thanks to this…

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How has marketing changed over time? From traditional to digital, the big shift!

The shift from traditional media marketing in the form of newspapers, television, flyers, billboards and pole posters, to digital billboards, social media, google ads and other major forms of digital media has been both quick and big. With the advent of services like MySpace and Bebo back in the early 2000s already, celebrities and brands found themselves using these age-old social media platforms to post fun personal photos, snippets of their thoughts and little albums or movie spoilers. But marketing on MySpace and Bebo was never as big as it is on Facebook, Instagram, Pinterest, LinkedIn, Twitter and TikTok…

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How crypto mining has had a major impact on the climate crisis

With the increase of investors and cryptocurrency taking off, more and more people are finding it better to start mining their own cryptocurrency through online platforms using various types of software. To better understand what cryptocurrency is and how it works, you can read our previous article here. Crypto mining has however attracted some negative publicity recently as several issues have emerged focused on how digital mining is performed and the impact that this activity has on the environment. Bitcoin mining as a whole presents great opportunities and earning potential for investors. Similar to the ways in…

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