Due to the COVID-19 pandemic, global supply chains have experienced strains and shortages. Products and supplies, specifically raw materials, are low in stock and availability, which has increased the demand and the prices. This affects all components of the supply chain, from shipping companies to logistics businesses to ports. These…
The Metaverse is a new frontier that is booming with new opportunities for internet users, but also for businesses. Businesses, within the Metaverse, will be able to interact and connect with their client base on a more personalised level, similar to how they interact with them in any real-life situation.
The debate between which is more useful, a degree or skills, has been a hot topic in recent years. Degrees and skills offer you a range of benefits, with degrees being important in specific fields and vice versa. But regardless of the field that you are building a career in,…
Brand health is measured to give marketers and business owners insight into their brands. This insight is used to locate the brand’s position and visibility within the market, but also insight into what can be improved about the brand. If issues or problems within the brand are not located and…
Going to your favourite artist’s live show, to work conventions, or to art exhibitions was a very normal thing to do in early 2020. An example of this was the Match in Africa on the 7th of February. This match saw tennis stars, Roger Federer and Rafael Nadal, battle it…
Traditionally, most entertainment and content was only available on TV, in magazines, and on the radio. But once the internet arrived, along with social media platforms, users were able to find their online communities and engage in content that they preferred. But have you ever thought about what effects this…
The Institute of Marketing Management South Africa (IMM) is a leading marketing institute in Southern Africa. The institute is known for being a space where marketing professionals and students can share thoughts and experiences within the rapidly changing marketing environment. The IMM is also home to Associates who benefit from…
Elon Musk, the richest person in the world, is one of Twitter’s biggest fans. Musk loves Twitter so much that he is wanting to purchase the 16-year-old company for $54.20 a share, which totals roughly $44 billion. The future of Twitter is unclear as Musk has not revealed his full…
Affiliate marketing, which is a form of “helpful advertising”, sees marketers offer content to an audience in search of a specific product or service. Whether it’s in the form of a blog post, social media posts, or a YouTube video, the content produced functions to answer the questions of the…
Incorporating new technologies into supply chains offers the business a range of benefits that leads to much-needed and wanted growth. Whether a business is in need of cost optimisation or to grow its revenue, adding new technology can contribute enormously to these goals. Adding new technology is also necessary for…
