Industry 4.0, which includes the integration of advanced technologies such as automation, the IoT, and artificial intelligence, is impacting supply chain operations in many ways. The benefits of moving to a completely automated, digital, and networked supply chain are enormous, even if it will take a lot of work and…
Influencer marketing involves partnering with individuals who have a large following on social media platforms to promote a brand or product. This strategy has become increasingly popular in recent years, as it allows businesses to reach new audiences and tap into the credibility and trust that influencers have built with…
Digital technologies are rapidly transforming the way that businesses operate, including supply chain management. Digital transformation’s gradual emergence and the ongoing development of several work process technologies have given rise to new aspects. The emergence of the Internet of Things (IoT) and other connected devices has profoundly affected the operational…
With the increasing amount of data available, businesses are using data to inform their marketing strategies and make better decisions. This includes using data analytics to track customer behaviour, website traffic, and social media engagement, as well as using artificial intelligence and machine learning to automate and optimise marketing campaigns.
Marketing is a broad career category, and the role of a marketing manager or professional varies greatly depending on the company and industry in which they work. Ask any marketing manager or professional what they do at work, and they’ll give you different answers. Marketing is no longer a one-size-fits-all…
Marketing is an important part of doing business. The majority of businesses cannot survive without marketing efforts. Marketing can be defined as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that value customers, clients, partners, and society at large. In the 21st century, digital…
When the world grapples with the aftermath of a natural disaster, a domestic terrorist attack, or a global pandemic, brands may need to “pause” their marketing efforts. Read the room properly so as not to appear selfish, tone-deaf, or opportunistic. It’s beautiful when they nail it. If they don’t, the…
Supply chains around the globe are recovering after the major disruptions that the COVID-19 pandemic has caused. With this recovery comes evolution and new processes that aim to improve and fix issues within global supply chains. Because of this, businesses in the supply chain will need professionals with new…
The COVID-19 pandemic brought about major, unprecedented supply chain disruptions. This has led to many manufacturers finding short-term solutions to fixing the disruptions. This entails planning for longer lead times or filling up their supplies. One of the major issues has become a lack of visibility regarding their suppliers’ operations.
Gone are the days when brands became household icons overnight, and now, marketers are looking for new ways to connect with potential customers. Over the years, consumers have developed entirely new and more sophisticated shopping habits. Mass marketing peaked ten years ago when advertising opportunities were limited to targeted and…
