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The best strategies to market to Gen Z

Gen Z represents the new generation of consumers, which means they should be the main focus of most marketers right now. But marketers have realised that traditional marketing techniques don’t work on Gen Z most of the time. Gen Z is known to hold brands to higher standards and don’t hand out their loyalty easily. Traditional marketing techniques don’t work for Gen Z because times have changed. In the past, people received most of their content over TV, radio, or print. Gen Z, who were born between the mid-90s and early 2000s, receive most of their content over smartphones or…

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Insights into IMM Graduate School

The IMM Graduate School has been offering industry-endorsed qualifications since 1960. These qualifications allow for specialisation in the fields of marketing, business, and supply chain management. IMM Graduate School has conducted market research to explore its impact and how students and the public view the institution. IMM Graduate School ticks the boxes IMM interviewed their students looking to find out what top five factors were considered when seeking out a tertiary institution for themselves. The results were interesting with the majority selection accredited qualifications as the most important factor. Second, which the IMM Graduate School is renowned for it…

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How has the marketing industry changed over the past few years?

Marketing has never been simple, but marketing was much simpler just a few years ago. The main objective of marketing used to be to create a smart, attention-grabbing marketing communication and then strategically place it to get as many views as possible. Today, marketers have to be much smarter and more intentional. Consumers are discerning and need more than a clever advert to be swayed. In today’s climate, marketers need to have a good understanding of human nature. Striking graphics, catchy slogans, and good copywriting aren’t enough. Marketers need social insight to truly capture the attention of their target market.

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How does Postgraduate education enhance your career?

Choosing a degree should depend on your passions and interest. Achieving a bachelor’s degree in your chosen field is likely to open doors for you in the workforce but seeing that the job market has become extremely competitive, you will likely need a few more tools in your arsenal to get that desired job. For many, those extra tools may be experience, but the smart route would be to go for a postgraduate degree. What is a postgraduate degree? A postgraduate degree is an advanced area of study in a specific field. Postgraduate degrees can be completed after you…

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Commercials are coming to Netflix – What does this mean for marketers?

Netflix has experienced a major decline in subscribers, being a loss of 200,000 subscribers, since the start of 2022. As a way to get back subscribers, the streaming service will bring advertising to the platform and offer cheaper subscription packages that are supported by ad revenue. Netflix had been against the use of ads on the streaming platform for years but finally buckled beneath the pressure. Netflix’s COO, Greg Peters, has said that introducing advertising onto the streaming platform “is an exciting opportunity for us”. According to the co-CEO of Netflix, Reed Hastings, he is a “bigger fan of…

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What should you avoid when building online brand credibility?

Building online brand credibility aims to retain customers and this is a challenge on online platforms as there is a wide range of competition. Online brand credibility is a factor that stimulates a consumer to buy, maintain engagement, and revisit your website or online platforms. Building online brand credibility takes time and planning, so posting a well-designed logo or posting a social media post occasionally is not enough. You need to research your industry and competitors, formulate marketing plans, and put the consumer first. To avoid making preventable mistakes, these are the things you should avoid when building online brand…

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What is evergreen content and how to create it

Producing content for your target audience is an important marketing technique, but not all content is good content. To stay relevant and engaging, your website and other platforms need to contain evergreen content. Trendy and current content is important and can be used to increase traffic and engagement, but once the trend or hype has faded, so will the traffic and engagement. To maintain traffic and engagement, evergreen content needs to be used across your website and online platforms. Once you understand how to create evergreen content, the content you produce is sure to be timeless and relevant no matter…

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How does leadership styles impact the performance of an organisation?

Managers and other business leaders may not always realise and recognise it, but they are the ones who drive employee performance in an organisation. Part of the job description is driving team success, ensuring a positive work environment, being able to answer employee questions, and solve their problems. Many managers are able to do this, but when a crisis appears or they are put under pressure, the performance of the organisation may suffer if their leadership style does not suit the situation. What are the different types of leadership styles? Autocratic leadership: This type of leadership style creates a clear…

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Are supply chain issues slowing down online shopping deliveries?

The COVID-19 pandemic has presented an array of obstacles and issues to supply chains across the globe. But these issues cannot be solely blamed on the pandemic, as supply chains were under pressure and buckling before 2020. Now, these supply chain issues have diversified and intensified to not only affect manufacturers, logistics firms, and retailers but also you, the customer. What are supply chains? A supply chain is a complex network made up of manufacturers, logistics firms, retailers, and delivery companies. Supply chains function to create a product and distribute it to the consumer. To function optimally, supply chains need…

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What are the types of digital marketing?

Since the advance of technology, marketing has never been the same. Today, businesses and marketers have utilised technology to create digital marketing. Digital marketing is a form of marketing that uses online media to spread brand messages and content. Digital marketing distributes brand messages and content through search engines, social media platforms, applications, email campaigns, and websites. This form of marketing functions to reach the target audience with conversion-oriented messages to make more sales and grow brand loyalty. Marketers know that being innovative is a part of their job description, and this is why there are many different types of…

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