Social media is mainly used to post an occasional selfie, keep up with friends and family, and follow your favourite celebrities’ daily lives. But for businesses and brands, social media has become a valuable tool. Business owners can use the various platforms to promote businesses and brands, direct consumers to…
Customer retention is one of the key objectives of marketers as it keeps a brand afloat. Customer retention is the ability of a brand to keep its customers returning after making purchases. Marketers aim to achieve the ‘customer loyalty loop’, which is a cycle where customers continue to choose the…
Marketing geared towards women has dramatically evolved over the years. Before, marketers seemed to see women as caricatures of themselves who needed beauty products, clothing, and cleaning products to survive. But in today’s society, many have recognised that women change societies and are often the driving force behind societies. Today,…
The COVID-19 pandemic has affected most, if not everyone. Although it has brought on many hardships and challenges, it has also opened the doors to new opportunities. One of these opportunities would be the chance for businesses to digitise. Digitisation offers businesses the opportunity to grow, gain more customers,…
Financial marketing has followed specific trends and norms over the years. For example, think of popular banks and insurance companies, many of their logos and campaigns contain the colour blue. The colour blue in the finance sector has been dubbed the colour of trust and is used extensively in finance…
Due to social and cultural shifts, the decision-making processes of B2B customers have shifted as well. B2B marketing is when one business markets itself to another business. This takes place when the products or services of one company are needed for the other company to operate or improve. B2B marketing…
Marketing fails to learn from The success of a marketing campaign largely depends on the concept and the quality of the initial idea. But without proper execution or planning, that good idea could flop badly. In today’s marketing climate, competition is rife and originality is one of the most valuable…
Being one of the fastest-growing consumer markets in the world, Africa is set to have 1.7 billion consumers by the end of the decade. The household consumption in Africa has been on the rise and has surpassed the rate of Africa’s gross domestic product (GDP) growth. Africa’s GDP growth has…
The use of cookies, specifically third-party cookies, has been a popular tool for marketers to target ads and personalise online experiences for years. But, these cookies are followed by distrust and controversy, which has brought on the death of the cookie. Cookies, also known as “tracking cookies” or “browser cookies”,…
The world of gaming has become one of the biggest industries on the planet. Over three billion people are active game players, which has seen many individuals and companies invest in this industry to take advantage of this. One of these companies has been Microsoft who has acquired Activision Blizzard.
