The marketing world is teeming with generative AI tools, like ChatGPT, which drafts your blog, Midjourney, which designs your campaign visuals, and automation platforms schedule, personalise, and optimise content in real time. The capabilities are staggering. But here’s the big question: with all this powerful tech, are human marketers still…
The youth of South Africa are indeed rewriting the traditional occupational norms. The new generation of Gen Z and Millennials is becoming entrepreneurial, not only out of necessity, but to express, empower, and innovate, especially under increasingly volatile unemployment rates and an ever-changing economic backdrop. Welcome to the side hustle…
We live in an age where data is abundant, some would say too abundant. Every click, comment, and customer action is tracked, stored, and analysed. For marketing managers, this should be a goldmine. But in practice, it often feels more like quicksand. The problem isn’t a lack of information, it’s…
It’s not a typo, but it could be a scam – while there’s a new email host potentially coming our way, it is only a concept Musk has hinted at and there’s no official development underway yet! Elon Musk posted on X recently, that a rival to Google’s Gmail…
Today, with Globalisation at its peak, the economy is increasingly connected. One notable way is through the development of trade routes over time. Historically speaking, trade routes began in ancient times already with the establishment of The Silk Road, but now, modern trade routes encompass global…
Wake up! We are redefining what it means to be ‘woke’. In today’s business context being woke (socially conscious) directly translates into not being ‘broke’ (unprofitable) by driving strategies for growth that incorporate inclusivity and make a difference while delivering profitability. The days where being ‘woke’ is seen as nothing…
2024 brought trials and tribulations to the supply chain industry. With the explosion of Generative AI, climate change, complex political tensions and war, the only consistent trend was disruption. 2025 is here, but unfortunately, the road ahead remains equally bumpy. As the excitement around AI begins to settle and there…
This blog looks at the digital marketing arena as practiced in South Africa today, focusing on key global and local trends that are likely to shape the industry by 2025, and how businesses can remain competitive. For those who wish to make it a career and climb up to the…
An impressive brand identity is necessary in achieving differentiation and building relationships with one’s prospects and customers. This is the view of the brand from the customer’s perspective and the way that you stand out from the competition. The process of creating a unique brand image from the ground up…
Any company moving products or raw materials from A to B cannot function efficiently without supply chain management (SCM), which handles the uninterrupted flow of goods from the supplier to the end user. In many cases, up until recently, internal supply practices have been necessitous, often poorly executed and dependent…
