Due to the COVID-19 pandemic, most businesses that do not have front-line workers have had to conduct business remotely. As lockdown restrictions have lightened, some businesses have gone back to the office, but many have chosen to keep remote working the new norm. Especially in the marketing industry, remote working…
Online marketing tools have been a saving grace for many small to medium-sized businesses. Online marketing tools offer businesses the ability to automate repetitive tasks, collect data, optimise campaigns, and to improve organisation in general. These benefits assist businesses in reaching a broader audience to level the playing field between…
Managers often carry the stigma of being disliked and tyrannical. These stigmas and perceptions depend on the specific management style a manager uses. Management styles depend on the type of person, the type of company they are employed by, and the employees under their authority. No management style can be…
Supply chains had been experiencing challenges for years before the COVID-19 pandemic. Once the pandemic hit, supply chains faced countless more challenges that are still affecting markets across the globe. Shipping costs have been uncharacteristically high with delivery periods being unusually long. This has led to a lack and shortage…
A new year brings new opportunities. For marketers, new opportunities are their bread and butter, as they have to always stay on top of their game. Marketing trends for 2022 meet the needs and wants of clients, with digital marketing trends being at the forefront. Digital marketing has become…
This year more than ever, marketers are be faced with new challenges and opportunities. Technology is driving change in this industry with the likes of AI, the Metaverse, and Augmented Reality (LinkedIn, 2021). This may be intimidating at first, but don’t fret. We have compiled a…
A career in marketing means daily challenges in a highly competitive environment, be it from your competitors or peers. To truly succeed, marketers need to constantly improve and acquire more on their skills to stay on top of their game. Those with a drive for self-improvement, will be…
Choosing to build a career in marketing may be one of the best choices to make in 2022. Careers in this field are diverse and plentiful, as over 70% of organisations hire someone who is in charge of the marketing for the company (Coschedule, 2020) .
Image source: (Facebook, 2022) Utilising the Metaverse – 3 ways for marketers to use the Metaverse The idea of being able to reach your loved ones at the click of a finger has long been the best part about social media – keeping in touch and staying…
Influencers have become one of the greatest digital assets for digital and social media marketing in the past decade. The Influencer Marketing Hub estimates that the industry itself grew to a whopping $14billion in 2021 (read more here). The industry continues to grow and with the advent…
