For small companies, it is often an uphill task to succeed in the market niche that they operate in, especially if they have limited resources available. Engaging in content marketing brings about a more favourable outcome as it helps in reaching out to the target market directly, building their confidence…
The dynamics of the work environment are shifting, and so are the expectations of young professionals looking to join the workforce. Today, influencing is not only a pastime or a side hustle, but rather it is a career option that has been embraced by people globally. This transformation is especially…
Industries everywhere are integrating artificial intelligence (AI) into their operations, including supply chains. This field is growing quickly since generative AI, a technology that can produce completely original content — text, images, business ideas, etc., is on the rise. In this blog post, we will define generative AI, examine its…
The holiday season is full of happiness and enjoyment alongside a lot of shopping. For many businesses, however, it also signals the onset of one of the most challenging times of the year. Demands from customers rise, triggering a chain of events and challenges, especially when it comes to the…
Marketing is central to the economic development of Africa, and institutions like the IMM Graduate School and the IMM Institute ensure that marketing professionals on the continent can meet the challenges of changing marketing environments. As a supporter of the African Marketing Confederation (AMC), the…
Regardless of its size, whether it is a well-established business or just a startup, the marketing function plays a vital role in the success of brands, products, and services. The ability to know customers and formulate effective marketing strategies is crucial. This is where a Bachelor of Business Administration…
The end of the year is upon us and marketers should brace themselves for the consumer behaviour trends that are set to arise now and next year. It is evident that today’s brands have more weapons in their arsenal which means they are able to reach consumers through advanced personalised…
Across all sectors of the economy, supply chains are essential to businesses’ success. The topic of supply chain management is gaining greater significance due to the rapid pace of globalisation, the evolving needs of customers, and the progress of technology. Strategic thinking and relevant competencies are required to navigate…
One of the largest global trends is sustainability and businesses are, therefore, changing their logistics and supply chain operations to cater for the increased need for green solutions. Today, a green supply chain is no longer just an option, it is an imperative strategy for all companies that want to…
If you want to make a breakthrough in your career and maximise your marketing skills, then the Higher Certificate in Marketing provided by IMM Graduate School serves as a passage into this thrilling and diverse industry. This one-year marketing qualification, meant for aspiring marketers provides the essential knowledge and…
