Unlock Your Marketing Mojo with a Higher Certificate in Marketing Qualification from IMM Graduate School

If you want to make a breakthrough in your career and maximise your marketing skills, then the Higher Certificate in Marketing provided by IMM Graduate School serves as a passage into this thrilling and diverse industry. This one-year marketing qualification, meant for aspiring marketers provides the essential knowledge and skills you will need to become a successful marketer. Let’s look at how this programme is organised along with some of the possibilities it may give rise to.

What is a Higher Certificate in Marketing?

A Higher Certificate in Marketing is a foundation or starter-level marketing qualification. It is designed to give students a broad understanding of marketing principles and business functions. The knowledge you gain from this practical qualification will give you a solid foundation on which to build as you grow your experience and further your studies. If you are wanting to enter the marketing industry, this qualification would be the bare minimum that you would require to open doors for employment. It is therefore ideal for anyone wanting to enter the marketing field. However, it could also be an especially useful qualification to have for entrepreneurs or those in other management roles that wish to have a better understanding of the role and function of marketing in their business or organisation. A marketing qualification of any kind will never be wasted since marketing is at the heart of every business strategy.

This programme will help you kick-start your marketing career in any industry. Whether you have just finished school or are already working, this Higher Certificate in Marketing will help you get ahead in your career.

The Seven Core Modules and Their Relevance

The IMM Graduate School’s Higher Certificate in Marketing programme is organised into seven modules, all of which synergise together to achieve a comprehensive understanding of marketing and its function in businesses. These core modules include

1. Academic Literacy – An essential guide to navigating and approaching your higher education journey with success.

2. Fundamentals of Business Communication – Here you will learn the importance and structure of communication in business.

3. Fundamentals of Business Management – By understanding these principles you will begin to understand how and where marketing as a discipline fit into the overall business as a function.

4. Fundamentals of Business Numeracy – Knowing how to measure success is a key skill that marketers need to develop.

5. Fundamentals of Digital Marketing – An understanding of how digital technology is influencing and, in some cases, disrupting the marketing status-quo, decision-making and strategy is key for any marketer today.

6. Fundamentals of Marketing – Although digital technology is disrupting the marketing function, the fundamentals are still relevant. Its critical to understand how marketing strategies are developed while considering all internal and external factors.

7. Fundamentals of Sales Management – Marketing is not sales and sales is not marketing. The two are vastly different disciplines but must work together to achieve business objectives.

What Can You Do with This Marketing Qualification?

A Higher Certificate in Marketing from IMM Graduate School offers endless opportunities for your business and academic career. For example, successful completion of this qualification can help students that did not get a Bachelors pass to enter a BCom in Marketing Management Programme. From a career perspective, this qualification will open up a number of diverse exciting new career paths in the marketing industry which include but are not limited to:

• Digital Marketing: Overseeing online campaigns, optimising websites and connecting with target audiences via different digital channels.
• Brand Management: The practice of creating and maintaining good strong brands that consumers identify with.
• Market Research: Examining consumer buying habits and outlooks to steer business strategy.
• Sales: Management of sales teams, driving lead conversion and stimulating growth in revenue.
• Advertising: Conceptualising advertising and brand communication campaigns that appeal to and generate engagement from specific target audiences.

Those who achieve this Higher Certificate in Marketing qualification will be equipped with more than just marketing skills; they’ll learn how to tackle real-time business challenges and will be confident to make decisions that achieve the goals aligned with the company’s direction and positioning in the market.

Pathways to Further Your Studies

Once you’ve completed the Higher Certificate in Marketing, you might opt to advance your education further, by choosing a Diploma in Marketing Management for example, or enrolling for a bachelor’s degree programme like the popular BBA in Marketing Management that is provided by IMM Graduate School. From there you could progress to a Postgraduate Diploma in Marketing Management, a BPhil Honours in Marketing Management and all the way to a master’s degree with the MPhil in Marketing – all available through the IMM Graduate School. These accredited marketing qualifications are recognised by employers and highly sought-after across the industry. Whichever IMM qualification you choose, it will become your greatest asset as you build your career in marketing.

Start Your Marketing Journey Today

Growth of any business depends on its ability to sell or market its products. Therefore, for every business to survive it must have something competitive to offer – be it a product or a service. Both would require a good marketer, backed by the know-how and skills, to correctly position the brand and promote its offering to the right audience through the most cost-effective channels. The Higher Certificate in Marketing is aimed at equipping you with the skills required to kick-start your career and success in this ever-changing field.

What are you waiting for? Sign up now for the Higher Certificate in Marketing. A successful and promising career in marketing awaits you!