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Why are small businesses important for the economy?

11 November 2021
Categories: General

It goes without saying that small businesses promote and encourage local entrepreneurship. But more than that, this article continues that, “Small businesses provide opportunities for entrepreneurs, jobs for neighbours and gathering places for communities. They’re rooted in the landscape where they grow, and they give back vitality and sustenance.” For many, small businesses are the local corner shops, or the homemade brownie side hustles the teenagers down the road are selling, but Pineapple Payments reports that small businesses are in fact any business with less than 500 employees. In this case, almost…

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Tiny houses, log cabins and AirBnB – how the short-term rental industry is booming with new opportunity

11 November 2021
Categories: General

The tiny house industry, with the help of short-term rental sites like AirBnB and Bookings.com has seen a huge boom in recent years. More and more, people are opting for the experience of tiny house living as a holiday adventure and many hosts have made it increasingly easy to enjoy the novelty. With the United States alone having over 2,000 tiny house hosts, one can even take it a step further to include log cabins, tree houses that are now built particularly for adult enjoyment, and other forms of living thanks to this…

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How has marketing changed over time? From traditional to digital, the big shift!

11 November 2021
Categories: General, Marketing

The shift from traditional media marketing in the form of newspapers, television, flyers, billboards and pole posters, to digital billboards, social media, google ads and other major forms of digital media has been both quick and big. With the advent of services like MySpace and Bebo back in the early 2000s already, celebrities and brands found themselves using these age-old social media platforms to post fun personal photos, snippets of their thoughts and little albums or movie spoilers. But marketing on MySpace and Bebo was never as big as it is on Facebook, Instagram, Pinterest, LinkedIn, Twitter and TikTok…

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How crypto mining has had a major impact on the climate crisis

11 November 2021
Categories: General

With the increase of investors and cryptocurrency taking off, more and more people are finding it better to start mining their own cryptocurrency through online platforms using various types of software. To better understand what cryptocurrency is and how it works, you can read our previous article here. Crypto mining has however attracted some negative publicity recently as several issues have emerged focused on how digital mining is performed and the impact that this activity has on the environment. Bitcoin mining as a whole presents great opportunities and earning potential for investors. Similar to the ways in…

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The tech industry boom – where will tech be in the next ten years?

22 October 2021
Categories: General

The tech industry boom – where will tech be in the next ten years? Industry giants merging and major acquisitions of tech companies, assets and processes have broken global sales records in the first half of 2021. With an unprecedented frenzy of deals worth more than $671 billion, the tech industry led the way with its fortunes soaring during the pandemic, reports Quartz. Silicon Valley has notoriously become one of the most wealth-producing areas in the world with many tech companies settling in the area where innovation, production and creativity are nurtured. However, while…

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The biggest brands in the world – what are they doing right?

22 October 2021
Categories: General

Visual Capitalist suggests that investors and key analysts can learn about a brand’s true value by assessing its value outside of the quarterly earnings reports they typically release. By doing this, we can establish a better sense of a company’s market value, as well as brand loyalty, assess the features of the consumer’s relationship with the brand and how valuable the brand or company is based on its earning potential. With COVID-19 affecting consumerism greatly (read more about that here), the top 5 most valuable brands of 2020-2021 are all tech companies that…

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How is Jeff Bezos so rich – a breakdown of how the billionaire acquired his wealth

22 October 2021
Categories: General

How is Jeff Bezos so rich – a breakdown of how the billionaire acquired his wealth In 2021, Jeff Bezos was listed as the richest man in the world, surpassing the historically richest, Warren Buffet, according to Investopedia, a leading investment and tech industry site. After a 27-year run, Bezos left his position as CEO at his self-founded company Amazon – one of the most valuable public companies in the world. According to Forbes, since his debut on the Forbes 400 list in 1998 with a net worth of $1.6 billion, his fortune…

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Creative hacks – apps and digital resources that are freelancer must-haves

22 October 2021
Categories: General

With more and more people branching out into side-hustles, start-ups and moving towards a freelancer working model, it has become incredibly important that new freelancers (and some old) have access to the best tools to ensure that your self-run business runs smoothly. Luckily, there is no shortage of both free and paid software and tools that freelancers can use to keep business going. Being a jack-of-all-trades typically means that freelancers have to be good at multiple things and hold multiple skills, be literate in many software packages and be able to do multiple jobs all at once. So how…

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What’s all the crypto hype about?

29 September 2021
Categories: General

Cryptocurrency has taken the world by storm. In South Africa alone, many have been scouring the internet, trying to understand what this “bitcoin-crypto” thing is and a quick analysis of Google trends shows this quite well. People are excited. They are intrigued. But, are there any good reasons for this reaction and is it worth all the hype surrounding it? See for yourself… What is cryptocurrency? The world of cryptocurrency, and its community by association, are notorious for its jargon, and this poses a barrier for people who are interested in getting to understand it…

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The impact of net-zero carb emissions – new goals for big tech and Silicone Valley

29 September 2021
Categories: General

In the last decade, the value of major tech companies and atmospheric CO2 concentrations rose parallel to one another, according to the International Energy Agency. The impacts of technology companies and organisations on the environment are relatively low compared with their economic, financial, and social footprints. The fact that these companies have such a significant financial impact, in addition to their considerable scientific and cultural influence, is why they should be advocating for and lobbying for governments to reverse the inevitable consequences of climate challenges. Big tech – think ‘clean tech’; what…

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