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4 lessons Nando’s can teach us about successful marketing

Nando’s highly profitable restaurant franchise has grown steadily since its inception in South Africa in 1987. Today, the chain has over 1,000 stores worldwide and trades in over 20 countries. For many, Nando’s epitomises smart marketing in South Africa. The brand’s hilarious advertising and social media presence have made many…

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Supply chain trends 2023

The COVID-19 pandemic caused major disruptions within supply chains and worsened issues supply chains had already been facing. This year, supply chains have had to work towards recovering from the pandemic and reaching stability. This has affected the supply chain trends for 2023. Other factors affecting the trends are inflation,…

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Marketing mistakes to avoid in 2023

Digital marketing is the future of marketing and continues to grow each year. According to a Forrester report, globally, the digital marketing sector will spend over R2,5 trillion. Although brands and marketers are placing more importance and money on digital marketing, there are still certain mistakes being made that are…

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How Has the Supply Chain Affected Sustainability Efforts?

According to the 2022 State of Supply Chain Sustainability report, there has been a focus on the environmental factors associated with supply chain sustainability. Factors like climate change mitigation and natural resource/biodiversity conservation have received the most attention. Supply chains are known to negatively affect sustainability efforts Supply chains…

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Content Marketing you should be using in 2023

Using different types of content marketing in marketing strategies is the way to go. It not only boosts overall ROI but also results in higher engagement and credibility in the industry. Why is content marketing important? Content marketing functions to direct traffic to a website by using content that is…

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Life Skills are as Important as Academic Qualifications

Preparing students to succeed in the world of work and build a career with the right tools One of the greatest challenges for graduates is to acquire the interpersonal skills demanded in the workplace, over and above the academic and technical skills obtained at the IMM Graduate School. The…

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