IMM alumna Kershnee Hermanus leads the Premium Marketing Team within the FNB Cash Investment Team. She first signed up for a digital marketing diploma in 2006. Studying part- time, balancing a career and distance learning, was not easy. But she persevered, achieving her diploma, and immediately going on to…
With the rate at which Voice Recognition Technology (VRT) is growing in popularity, reading and writing may soon be a thing of the past. VRT has come a long way since Bell Technologies first introduced the “Audrey” system in 1952 that could only recognise digits from a single voice,…
The 71-year-old IMM Graduate School recently hosted its annual graduation ceremonies, capping 984 students in the regions of Zimbabwe, KwaZulu-Natal, Gauteng and Western Cape. The class of 2018 saw a record number of qualifications conferred: Two MPhil Master’s, 111 BPhil Honours, 117 Postgraduate Diplomas, 487 Degrees, 128 Diplomas and…
Every generation gets its time in the spotlight and right now it’s Gen Z’s time to shine, but who exactly is Gen Z? Gen Z, also known as Centennials or the iGen, follows Generation Y (Millennials) and refers to people born between the years 1995 and 2015. Gen…
South Africa is home to many aspiring entrepreneurs and with the unemployment rate currently sitting at 29%, it may just be the answer to South Africa’s shrinking economy. Never before has there been such a dire need for entrepreneurs to positively impact and transform the community. Small business represents…
To quickly bring you up to speed, a visual search is when you use a real-word image (screenshots, internet image or photograph) as the origin for an online search. In other words, you take a picture, hit search and the visual search browser will show you similar images found…
Flux Trends founder Dion Chang will be delivering the keynote presentation at the Business Day Dialogue on October 24 2019. Picture: SUPPLIED/FLUX TRENDS Business Day and IMM Graduate School, the leading online higher education institution for marketing, supply chain and business disciplines in Africa, will provide a bespoke said-leadership opportunity…
In July 2018, Instagram announced a new platform that would “change the social video landscape” forever: IGTV. Standing on a stage with influencers and YouTube celebrities, Instagram founder and former CEO Kevin Systrom declared that it was “time for video to move forward and evolve.” Vertical video was the future…
Logistics and automation have gone hand in hand since the beginning of the first industrial revolution; from the steam engine, the forklift and now robotic pickers and packers. Drone delivery, automated self-driving trucks and fully automated AI controlled warehousing are all already in the prototype stage and will…
Should marketers be producing videos in vertical orientation? We look into this relatively new trend and bring you into the frame. Why vertical? Videos have traditionally been shot in landscape (horizontal) orientation and for good reason to, the human eye tracks better on the horizontal plane and most videos…
