Selling inventory online, whether it’s hotel room nights or electronic gadgets, is a complex process – even more so when you’re doing it via a third party, reports the ‘IMM Journal of Strategic Marketing’ in its latest issue. In an article written for the magazine, Noëleen Bruton, Director of Marketing for the Tsogo Sun Group, says that it’s crucial for businesses to be extremely savvy when contracting with third parties or affiliates to sell your inventory online. “The modern online market is a hotbed of competition, with traditional bricks-and-mortar retailers facing both opportunity and threat from various meta-data or…