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Six important tips for effective logistics management

What do you think about when you hear the word “logistics”? If you think it’s the transport of goods from point A to point B, you’re half way there. What does Logistics mean? Logistics is the detailed organisation and implementation of a complex operation. A supply chain comprises all the…

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These shoes were made for walking the road to success

Watching IMM Graduate School’s Pearls of Wisdom video, one can’t help but feel a stirring sense of the opportunity, excellence and success of the institution’s brand. Michael Bratt takes a look at the campaign. There’s a reason shoes are a recurring motif in the latest IMM Graduate School’s marketing campaign.

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How can you successfully create a digital marketing plan for your firm?

With the modern digital landscape and consumers almost always online, its increasingly important for marketers to include digital channels in their marketing plans. Unfortunately for most, the digital marketing space remains overwhelming and too often efforts are sporadic or knee jerk instead of planned and deliberate. Understanding how to…

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Four big trends driving agility in market research

Every business wants to be ‘agile’ in today’s hyper-accelerated world. But what does that mean? Fast, iterative and adaptive agile research is a non-negotiable for companies moving into the next era of innovation work, says Nick Coates. The Agile Manifesto was developed by frustrated software developers in 2001. Instead of…

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Why does it have to be new year’s resolutions?

Mid-Year registrations at the IMM Graduate School can set you up for success.  So many of us are stuck on the idea of  “New Year – New Resolutions.” The second the clock strikes midnight and we welcome in a new year, we also usher in a flurry of new goals…

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Marketers Making Waves – Lulu Mthimkhulu

Lulu Mthimkhulu was recently appointed head of marketing for PRIMEDIA Broadcasting. She previously had her own company, LuluM Communications, handling clients such as Tbo Touch and TouchHD. What is the life quote you believe suits you best and why? “I never saw a wild thing sorry…

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Understanding Strategic Brand Management

Brand terminology and marketing jargon baffles even the most seasoned marketers. In today’s post we attempt to clarify commonly confused terms like branding, marketing and marketing communications. What is Marketing? If you are confused by ‘what marketing is?’ it’s because marketers often define what they do differently. The…

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Marketing gold at the tips of mobile fingers

Opinions offer brands an opportunity to tap into the minds of consumers who now, more than ever before, demand authentic communication and transparency from the makers of the products and services they use, writes Tanya van Tonder. Access to social media has elevated consumers over corporate marketing. Armed with…

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The impact of the product lifecycle on business logistics

According to Jooste (2014), marketing is defined as “… the process by which organisations satisfy the needs of consumers by creating, communicating and delivering value for customers in the form of ideas, goods and services to facilitate satisfying exchange relationships, in ways that benefit both organisations and customers”. Pienaar and…

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