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Delving into the African truth

To truly get to grips with marketing to the modern African consumer it is essential to realise that you are appealing to a “peculiar” audience. Throw away the theories and rules that you thought you knew and spend more time studying the behaviour of these consumers. “It is no longer about building a product or marketing it, it is about building solutions to answer the real African problem and productising these solutions,” says Allen Kambuni of Kenyan-based Bean Interactive. Speaking at a recent Pan African Media Organisation (PAMRO) conference held in Lagos, Nigeria, Kambuni challenged the audience —…

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Postgraduate Diploma in Marketing Management

Postgraduate Diploma in Marketing Management SAQA ID: 78946 Our Postgraduate Diploma in Marketing Management is an IMM Qualification on NQF level 8 and is quality assured by the South African Council on Higher Education. You can complete this qualification in a year, but if life gets in the way, you have 4 years to wrap it up. By now you are already well versed in business, but perhaps want to change careers, elevate your qualification or management level, or simply wish to focus more on Marketing and the management thereof. The main objective of this qualification is to equip…

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Bachelor of Commerce (BCom) in Marketing and Management Science

Bachelor of Commerce (BCom) in Marketing and Management Science SAQA ID: 90737 If you’re interested in marketing, business, project management, sales managed or supply chain management then you may well be suited to our BCom Marketing and Management Science degree. Marketing globally, is one of the fastest growing industries. With this qualification, you will learn what drives a business, you get to be creative and strategic at the same time. Once qualified, your broad understanding of marketing and management will enable you to make sound decisions by collecting, analysing, organising and critically evaluating financial and marketing information. A career…

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Bachelor of Business Administration (BBA) in Marketing Management

Bachelor of Business Administration (BBA) in Marketing Management SAQA ID: 118283 Marketing starts with the question: What does the customer want? To enable a company to supply a sought after product or service, the marketer needs to manage a dynamic environment, where various aspects such as business and marketing principles, research, finance, branding and communication needs to be considered holistically. The objective of this process is to create synergy, where the whole is greater than the simple sum of its parts – where the products or services delivered not only satisfies customer needs and wants, but that, at the…

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Diploma in Marketing Management

Diploma in Marketing Management SAQA ID: 79546 Our Diploma in Marketing Management is an IMM qualification on NQF level 6 and is quality assured by the South African Council on Higher Education. You can complete this qualification in 3 years, but if life gets in the way, you have 8 years to wrap it up.In the face of globalisation, the success of a business is determined by how well it can market itself in the real world. The demand for skilled marketers has increased and the title of ‘marketing manager’ is now one of the most in-demand job titles.

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Higher Certificate in Marketing

Higher Certificate in Marketing SAQA ID: 118439 Marketing is one of the most important things a business can do. Not only does marketing build brand awareness but it can also increase sales, grow businesses and engage customers. There are so many core business functions that stem from a good marketing plan. In fact, marketing is more important today than ever before. The world is awash with new offerings, innovations, technologies, business models, products, services etc. These new offerings must be brought to market and commercialised in order to generate revenue and profit for the organisation. Marketing is what enables…

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Bachelor of Philosophy (BPhil) Honours in Marketing Management

Bachelor of Philosophy (BPhil) Honours in Marketing Management SAQA ID: 79366 Our Bachelor of Philosophy Honours in Marketing Management programme is an IMM Qualification on NQF level 8 and is quality assured by the South African Council on Higher Education. You can complete this qualification in a year, but if life gets in the way, you have 4 years to wrap it up.If you are looking to gain an edge in the marketplace, to help you compete for graduate-level jobs, then our BPhil Honours degree is the way to go! This degree can also help you tremendously if you…

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Masters of Philosophy (MPhil) in Marketing

Master of Philosophy (MPhil) in Marketing SAQA ID: 86806 Our Master of Philosophy in Marketing Programme is an IMM Graduate School Qualification on NQF level 9 and is quality assured by the South African Council on Higher Education. You can complete this qualification in a minimum of 18 months, but if life gets in the way, you have 3 years to wrap it up. Marketing is all about knowing your customer and making sure that all their product and service needs are met. The goal of our Master’s programme is to equip you with specialist knowledge of various research…

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