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Libations to the Advertising Gods: Raising a Glass to What We’ve Lost, and What We’ve Learned

25 August 2020
Categories: General, Marketing

By Antonis Kocheilas of Ogilvy on Jul 31 2020 – 3:00pm Change is hard, but we have the chance to reinvent what we do In ancient times, the libation was a ritualistic pouring of a liquid as an offering to a deity. It represented sacrifice; we give this up to you in the hopes that we’ll get something back. Something was lost, but something was also gained. We have lost quite a lot through the first half of 2020. The coronavirus pandemic’s spread across the world has radically altered nearly every aspect of our lives. We have lost loved ones,…

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Digital Marketing as a career

25 August 2020
Categories: General, Marketing

A study by Hootsuite has shown that we spend an average of 6 hours a day online, to put that in perspective it’s a quarter of our lives. Whether we are scanning social media channels on our phone, ordering groceries through an online app via a tablet or planning a holiday on a laptop, PC or smart TV, access to the internet has become an integrated necessity of our lives. With so much time being spent online and the decline of other traditional forms of marketing, branding and advertising in the digital space has become a necessity if…

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The Bedroom at Arles

11 August 2020
Categories: General, Marketing

It was given to me to be in its presence twice:- once at the Van Gogh House in Amsterdam and once at the National Gallery in Canberra.  Both times I was under severe strain.  In Amsterdam, my anxiety came from being part of a group who thought that 48 hours in Amsterdam demanded more earthly forays into the sort of pleasure you seek when you are 22 years old and have the run of a city famous for its pleasures on display for the ultimate select before you pay.  In Canberra, the stress came from having only 5 hours…

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Online Learning and it’s Geographies

11 August 2020
Categories: General, Marketing

The presence of geography in information has an integral reality about it which is not always recognised and appreciated.  The reasons for this are myriad, but the extent to which the geography is unequivocal in its presence, ingrained in the context, and uninvited but still impossible to exclude, have made it seem like a seamless part, forever poised at the edges of our thinking but more often ignored and waiting in vain for the curtain call of recognition. The geography of the moment or of the experience is, however, superbly significant, whether we understand or recognise it or not. …

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Masks, sanitisers and Zoom – local team takes TV ad production to a new level

9 July 2020
Categories: General, Marketing

What did it take to shoot a TV ad during South Africa’s lockdown? Over 75 hours of Zoom meetings, 48 Skype casting calls and four remote callbacks, six hours of online cast rehearsals, five virtual location reccies, over 1500 WhatsApp messages, 200 emails, hundreds of phone calls, and a very unusual kind of shoot day. All this to bring the new A.Vogel Echinaforce TV commercial to screens in time for winter and generate much needed income for over 35 people, mostly freelance professionals whose earnings would be among those hardest hit by the lockdown. Initially as commercial director Dani…

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The ethics of social marketing

22 June 2020
Categories: General, Marketing

The potential value of data inspired British mathematician and entrepreneur in the field of data science and customer-centric business strategies. Clive Humby to claim “Data is the new oil.” And in the right hands it is. Here’s why. Because by using data, people can be manipulated. And that constitutes power. The recent scandal involving arguably the most powerful head of state and the largest social media platform is a perfect example of this. In what is considered one of the biggest data breaches the world has ever seen, Facebook CEO Mark Zuckerberg had for many years allowed 3rd party…

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The impact of AI on Customer Relationship Management and the Customer Product Adoption Processes

22 June 2020
Categories: General, Marketing

Dr Myles Wakeham, Mr Carl Wakeham and Ms Maria Hamman INTRODUCTION TO ARTIFICIAL INTELLIGENCE Artificial Intelligence (AI) refers to the creation of human-like intelligence that can process, learn, reason, plan, and discern natural language. AI comes in three forms, namely, narrow AI, which we are involved with on a daily basis and which is designed to perform specific tasks within an area (technology with intelligence in a particular domain) and general AI which is not area-specific and can learn and perform tasks anywhere and finally strong AI, which is an artificial super intelligence. Thus far, we…

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The Rise of The Meme – Is It Still “Just A Trend”?

22 June 2020
Categories: General, Marketing

Unless this is your first time browsing the web, you’ve definitely come across a meme before. They’re everywhere. But, if you think that memes were invented by a millennial or Gen Z’er, get ready to take notes. The word “meme” can be traced all the way back to 1976, when biologist, ethnologist, and writer Richard Dawkins first used the term in his book, The Selfish Gene. At the time, Dawkins used the term to refer to anything that went viral but It’s meaning has changed over time. So, what is a meme in this digital era? We could tell…

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Distance Learning with IMM Graduate School

15 February 2019
Categories: Advertising, Business Management, Customers, Export Management, Finance, General, Leadership, Marketing, Programmes, Supply Chain

Have you asked yourself where you want to be in five years’ time? That’s a question we ask ourselves throughout our lives.  Probably the most common answer is to secure your future and have a well-paid job, or in many instances, running your own business. Of course, the trigger here would be to have graduated with a degree, certificate or diploma. But you might be in the situation where you  either can’t afford to attend university full-time or you are dependent on a job to support yourself or your family.  The solution would be to consider part-time distance/online study. Fortunately,…

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Delving into the African truth

14 January 2019
Categories: General, Marketing

To truly get to grips with marketing to the modern African consumer it is essential to realise that you are appealing to a “peculiar” audience. Throw away the theories and rules that you thought you knew and spend more time studying the behaviour of these consumers. “It is no longer about building a product or marketing it, it is about building solutions to answer the real African problem and productising these solutions,” says Allen Kambuni of Kenyan-based Bean Interactive. Speaking at a recent Pan African Media Organisation (PAMRO) conference held in Lagos, Nigeria, Kambuni challenged the audience —…

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