DILLON LOUW, Digital Content Creator at Digital Content Lab reviews what Netflix, Microsoft and Disney have in common and if its advisable to start a business in a recession. Netflix, Microsoft and Disney and other highly successful brands were all founded in poor economic times. This goes to show…
Today’s marketing world travels at breakneck speed, and in order to succeed in this industry, you have to stay ahead of the game. Throughout 2020, and the COVID-19 pandemic, we saw consumers shift their shopping habits from in-person to online. This shift in consumer behaviour has led to a…
The IMM Graduate School is at the forefront of online education development and in a position to digitally support students through their academic journey. The risk of feeling isolated (which is often experienced in distance learning) is significantly reduced when you become a part of a student community. No…
Meaningful evaluation of student competence in online learning. Introduction During 2020, focus has shifted to learning and teaching in the digital environment, which up until a few months ago, was regarded as inferior education. Then necessity became the mother of invention as those who had clung to the familiar…
Zero to 100 million in only a few years: We take a look at South Africa’s start-ups that have grown from fledglings to million rand businesses. The Business of Iced Tea Vital Stats Player: Grant Rushmere Brand: Bos Brands Established: 2009 Visit: www.bosicetea.com When Grant Rushmere first envisioned…
Most universities have reacted to the COVID-19 pandemic by going online with their teaching programmes. This is part of their response to make teaching and the completion of the academic year a priority. Students need to achieve their qualifications and enter the economy to start working and start making…
July 2020 – Is there a place for high-budget TV ads – the kind where crowds of hundreds clink glasses as they dance together in a small space? Or is the future of marketing looking a lot more low key? Connection, connection, connection. If there is anything that emerged…
Johannesburg, September 2020 – Grade 12 is the most critical year of any learner’s academic life; the bridge between secondary and higher education, as it were. For the more than 700 000 students enrolled in matric, this final year has become far more than a challenge. With Covid-19 stalking…
23 July 2020 – Altruism is not a new concept for brands. There has been much discussion about being purpose-led and ‘having heart’ at the core of a business model, but never before has this been more important than during the global COVID-19 pandemic. As far back as 2013,…
The pandemic isn’t slowing the shift to digital — it’s accelerating it. In the face of COVID-19, it’s tough for companies to know which strategies make sense in terms of progress and growth. But the pandemic isn’t slowing the shift to digital — if anything, it’s accelerating it. And there…
