2023 Semester 1 Intake. Applications for semester 1 intake are open. Apply now.

The impact of AI on Customer Relationship Management and the Customer Product Adoption Processes

Dr Myles Wakeham, Mr Carl Wakeham and Ms Maria Hamman INTRODUCTION TO ARTIFICIAL INTELLIGENCE Artificial Intelligence (AI) refers to the creation of human-like intelligence that can process, learn, reason, plan, and discern natural language. AI comes in three forms, namely, narrow AI, which we are involved with on a daily basis and which is designed to perform specific tasks within an area (technology with intelligence in a particular domain) and general AI which is not area-specific and can learn and perform tasks anywhere and finally strong AI, which is an artificial super intelligence. Thus far, we…

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The Rise of The Meme – Is It Still “Just A Trend”?

Unless this is your first time browsing the web, you’ve definitely come across a meme before. They’re everywhere. But, if you think that memes were invented by a millennial or Gen Z’er, get ready to take notes. The word “meme” can be traced all the way back to 1976, when biologist, ethnologist, and writer Richard Dawkins first used the term in his book, The Selfish Gene. At the time, Dawkins used the term to refer to anything that went viral but It’s meaning has changed over time. So, what is a meme in this digital era? We could tell…

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Distance Learning with IMM Graduate School

Have you asked yourself where you want to be in five years’ time? That’s a question we ask ourselves throughout our lives.  Probably the most common answer is to secure your future and have a well-paid job, or in many instances, running your own business. Of course, the trigger here would be to have graduated with a degree, certificate or diploma. But you might be in the situation where you  either can’t afford to attend university full-time or you are dependent on a job to support yourself or your family.  The solution would be to consider part-time distance/online study. Fortunately,…

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Delving into the African truth

To truly get to grips with marketing to the modern African consumer it is essential to realise that you are appealing to a “peculiar” audience. Throw away the theories and rules that you thought you knew and spend more time studying the behaviour of these consumers. “It is no longer about building a product or marketing it, it is about building solutions to answer the real African problem and productising these solutions,” says Allen Kambuni of Kenyan-based Bean Interactive. Speaking at a recent Pan African Media Organisation (PAMRO) conference held in Lagos, Nigeria, Kambuni challenged the audience —…

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Postgraduate Diploma in Marketing Management

Postgraduate Diploma in Marketing Management SAQA ID: 78946 Our Postgraduate Diploma in Marketing Management is an IMM Qualification on NQF level 8 and is quality assured by the South African Council on Higher Education. You can complete this qualification in a year, but if life gets in the way, you have 4 years to wrap it up. By now you are already well versed in business, but perhaps want to change careers, elevate your qualification or management level, or simply wish to focus more on Marketing and the management thereof. The main objective of this qualification is to equip…

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Bachelor of Commerce (BCom) in Marketing and Management Science

Bachelor of Commerce (BCom) in Marketing and Management Science SAQA ID: 90737 If you’re interested in marketing, business, project management, sales managed or supply chain management then you may well be suited to our BCom Marketing and Management Science degree. Marketing globally, is one of the fastest growing industries. With this qualification, you will learn what drives a business, you get to be creative and strategic at the same time. Once qualified, your broad understanding of marketing and management will enable you to make sound decisions by collecting, analysing, organising and critically evaluating financial and marketing information. A career…

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Bachelor of Business Administration (BBA) in Marketing Management

Bachelor of Business Administration (BBA) in Marketing Management SAQA ID: 118283 Marketing starts with the question: What does the customer want? To enable a company to supply a sought after product or service, the marketer needs to manage a dynamic environment, where various aspects such as business and marketing principles, research, finance, branding and communication needs to be considered holistically. The objective of this process is to create synergy, where the whole is greater than the simple sum of its parts – where the products or services delivered not only satisfies customer needs and wants, but that, at the…

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Diploma in Marketing Management

Diploma in Marketing Management SAQA ID: 79546 Our Diploma in Marketing Management is an IMM qualification on NQF level 6 and is quality assured by the South African Council on Higher Education. You can complete this qualification in 3 years, but if life gets in the way, you have 8 years to wrap it up.In the face of globalisation, the success of a business is determined by how well it can market itself in the real world. The demand for skilled marketers has increased and the title of ‘marketing manager’ is now one of the most in-demand job titles.

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Higher Certificate in Marketing

Higher Certificate in Marketing SAQA ID: 118439 Marketing is one of the most important things a business can do. Not only does marketing build brand awareness but it can also increase sales, grow businesses and engage customers. There are so many core business functions that stem from a good marketing plan. In fact, marketing is more important today than ever before. The world is awash with new offerings, innovations, technologies, business models, products, services etc. These new offerings must be brought to market and commercialised in order to generate revenue and profit for the organisation. Marketing is what enables…

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Bachelor of Philosophy (BPhil) Honours in Marketing Management

Bachelor of Philosophy (BPhil) Honours in Marketing Management SAQA ID: 79366 Our Bachelor of Philosophy Honours in Marketing Management programme is an IMM Qualification on NQF level 8 and is quality assured by the South African Council on Higher Education. You can complete this qualification in a year, but if life gets in the way, you have 4 years to wrap it up.If you are looking to gain an edge in the marketplace, to help you compete for graduate-level jobs, then our BPhil Honours degree is the way to go! This degree can also help you tremendously if you…

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