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Marketing

Altruism – The Holy Grail for Brands in 2020 and Beyond

30 October 2020
Categories: General, Marketing

23 July 2020 – Altruism is not a new concept for brands. There has been much discussion about being purpose-led and ‘having heart’ at the core of a business model, but never before has this been more important than during the global COVID-19 pandemic. As far back as 2013, marketing titles were trumpeting the value of cause-related marketing. In the pandemic era, when memes and pithy internet quotes alike are calling for kindness, it could be argued that only tone-deaf organisations turn a blind eye. But what does this mean for marketers now and in the foreseeable future? Any…

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Why is it essential to include social media marketing in your marketing plan?

30 October 2020
Categories: General, Marketing

Scrolling through social media is the last thing most people do before they go to sleep and the first thing they do right after they wake up. Let us have a look at some interesting average social media user stats. Daily time spent on Facebook is 58 min. Daily time spent on Instagram is 53 min. Daily time spent on Twitter is 1 min. Daily time spent on LinkedIn is less than 1 minute. (17 minutes monthly for the average user) With people spending so much of their time in a day online the chance that your posts or…

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The trend towards shorter, specific, skills-based courses in 2020.

30 October 2020
Categories: General, Marketing

The first thing people associate with university degrees and diplomas is a guarantee of financial stability, but in recent times this association has been proven insufficient. Some employers are of the opinion that short course qualifications that are recent, relevant and specific of a person’s current skills requirements are of utmost important as an addition to a qualification which if received years ago may have become outdated. While the demand for degree, diploma and higher certificate programmes hasn’t declined, there does appear to be an increase in demand for short courses and more specifically skills based online short courses.

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Higher Certificate in Supply Chain Management

28 October 2020
Categories: Marketing, Supply Chain

Higher Certificate in Supply Chain Management SAQA ID: 117683 Our Higher Certificate in Supply Chain Management is an IMM Qualification on NQF level 5 and is quality assured by the Council on Higher Education (CHE). You have 12 months to complete the qualification although should you require it for whatever reason you may complete the qualification within 4 years. Supply chain management is the management of the flow of materials, goods and services and includes the transformation process, which converts inputs such as materials and components into final products and services. Logistics, which is an integral part of supply…

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Bachelor of Commerce (BCom) Honours in Supply Chain Management

28 October 2020
Categories: Marketing, Supply Chain

Bachelor of Commerce (BCom) Honours in Supply Chain Management SAQA ID: 117085 Our Bachelor of Commerce (BCom) Honours in Supply Chain Management is an IMM Graduate School qualification on NQF level 8 and is quality assured by the Council on Higher Education (CHE) South Africa. The minimum time to complete this postgraduate qualification is a year and the maximum time is 4 years. Supply chain managers are responsible for managing relationships with suppliers, manufacturers, distributors and the final consumer. In this role you will be involved in the production of the product, managing inventory and ensuring that the final…

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Marketing Strategy for the Digital Age

5 October 2020
Categories: Express Courses, General, Marketing

Digital technology has disrupted traditional marketing models, forcing marketers to rethink how they develop and implement their marketing strategy. To help you with your transition into the new digital marketing era, we have created a Digital Marketing Strategy course series consisting of four online express courses that can each be completed individually. Each express course consists of one fast-paced module that can be completed in just one week and is followed by a quick quiz to embed your knowledge. On completion of each express course you receive an IMM certificate and skills badge.  The first course in this…

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A successful selling career does not happen by chance, it is built by mastering selling skills

5 October 2020
Categories: General, Marketing

The Art of Selling Some people end up in sales by default, and feel they are not good at it. The truth is that the most successful salespeople in the world were not born that way, they are professionals who have spent time developing and practicing their skills. If you find yourself in a sales position, wishing you were better at your job, then we can help. In just six weeks, we will change your mind set and have you approaching your job differently. Sign up for The Art of Selling, our short online course…

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Nurturing Social Cognition in the Digital Classroom

23 September 2020
Categories: General, Marketing

Reducing social isolation in online learning Social distancing has become an overused concept, yet remains a relevant phenomenon globally.  The education community has not been spared the impact of the need for social distancing . Institutions of Higher Learning which have paid scant attention to online learning and teaching dynamics have been unceremoniously thrust into the digital world, leaving both students and teachers disorientated and focused on how to keep learning and teaching of subject matter going without too much consideration of the need to nurture social cognitive skills necessary for a well adjusted online learning experience.  As the…

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The show must go on

25 August 2020
Categories: General, Marketing

A behind the scenes view of The IMM Graduate School in motion. For five months South Africa has been in a national lockdown due to the COVID-19 pandemic. This has forced the world to adapt, including the IMM Graduate School. The IMM Graduate School has come up with multiple quick solutions to ensure as little disruption to students as possible. Because we are already a distance learning, higher education institution, classes were able to quickly resume online. This did not come without its challenges, however. While we quickly adopted an innovative approach to moving students online there were a…

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