It’s not a typo, but it could be a scam – while there’s a new email host potentially coming our way, it is only a concept Musk has hinted at and there’s no official development underway yet! Elon Musk posted on X recently, that a rival to Google’s…
Higher Certificate in Marketing SAQA ID: 86826 One of the key activities for any business to undertake is marketing. Not only does marketing build brand awareness but it can also increase sales, grow businesses and engage customers. There are a number of core business functions that stem from a…
This blog looks at the digital marketing arena as practiced in South Africa today, focusing on key global and local trends that are likely to shape the industry by 2025, and how businesses can remain competitive. For those who wish to make it a career and climb up…
An impressive brand identity is necessary in achieving differentiation and building relationships with one’s prospects and customers. This is the view of the brand from the customer’s perspective and the way that you stand out from the competition. The process of creating a unique brand image from the…
For small companies, it is often an uphill task to succeed in the market niche that they operate in, especially if they have limited resources available. Engaging in content marketing brings about a more favourable outcome as it helps in reaching out to the target market directly, building…
The dynamics of the work environment are shifting, and so are the expectations of young professionals looking to join the workforce. Today, influencing is not only a pastime or a side hustle, but rather it is a career option that has been embraced by people globally. This transformation…
Regardless of its size, whether it is a well-established business or just a startup, the marketing function plays a vital role in the success of brands, products, and services. The ability to know customers and formulate effective marketing strategies is crucial. This is where a Bachelor of Business…
The end of the year is upon us and marketers should brace themselves for the consumer behaviour trends that are set to arise now and next year. It is evident that today’s brands have more weapons in their arsenal which means they are able to reach consumers through advanced…
If you want to make a breakthrough in your career and maximise your marketing skills, then the Higher Certificate in Marketing provided by IMM Graduate School serves as a passage into this thrilling and diverse industry. This one-year marketing qualification, meant for aspiring marketers provides the essential knowledge…
Due to its adaptability and versatility, a marketing degree is the launchpad to many opportunities for stimulating and gratifying job prospects in all sectors of the economy. Your fields of interest may belong to any area which could be technology, finance, fashion, healthcare to name just a few,…
