2023 Semester 1 Intake. Applications for semester 1 intake are open. Apply now.

A successful selling career does not happen by chance, it is built by mastering selling skills

The Art of Selling Some people end up in sales by default, and feel they are not good at it. The truth is that the most successful salespeople in the world were not born that way, they are professionals who have spent time developing and practicing their skills. If you find yourself in a sales position, wishing you were better at your job, then we can help. In just six weeks, we will change your mind set and have you approaching your job differently. Sign up for The Art of Selling, our short online course…

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Nurturing Social Cognition in the Digital Classroom

Reducing social isolation in online learning Social distancing has become an overused concept, yet remains a relevant phenomenon globally.  The education community has not been spared the impact of the need for social distancing . Institutions of Higher Learning which have paid scant attention to online learning and teaching dynamics have been unceremoniously thrust into the digital world, leaving both students and teachers disorientated and focused on how to keep learning and teaching of subject matter going without too much consideration of the need to nurture social cognitive skills necessary for a well adjusted online learning experience.  As the…

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The show must go on

A behind the scenes view of The IMM Graduate School in motion. For five months South Africa has been in a national lockdown due to the COVID-19 pandemic. This has forced the world to adapt, including the IMM Graduate School. The IMM Graduate School has come up with multiple quick solutions to ensure as little disruption to students as possible. Because we are already a distance learning, higher education institution, classes were able to quickly resume online. This did not come without its challenges, however. While we quickly adopted an innovative approach to moving students online there were a…

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The gig economy reenergised by Covid-19

The way people live, work and spend their money has changed drastically over the past decade, particularly with the rise of smartphone technology. Being connected to just about the whole world via social media, has created many ways to make and spend money and has given rise to the gig economy as we now know it. The term “gig” is slang for job that lasts a specified period of time, most commonly used in the past by musicians. More recently however, this term has become more common when referring to a ‘freelancing’, ‘moonlighting’ or ‘side hustle’ situation where…

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Libations to the Advertising Gods: Raising a Glass to What We’ve Lost, and What We’ve Learned

By Antonis Kocheilas of Ogilvy on Jul 31 2020 – 3:00pm Change is hard, but we have the chance to reinvent what we do In ancient times, the libation was a ritualistic pouring of a liquid as an offering to a deity. It represented sacrifice; we give this up to you in the hopes that we’ll get something back. Something was lost, but something was also gained. We have lost quite a lot through the first half of 2020. The coronavirus pandemic’s spread across the world has radically altered nearly every aspect of our lives. We have lost loved ones,…

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Digital Marketing as a career

A study by Hootsuite has shown that we spend an average of 6 hours a day online, to put that in perspective it’s a quarter of our lives. Whether we are scanning social media channels on our phone, ordering groceries through an online app via a tablet or planning a holiday on a laptop, PC or smart TV, access to the internet has become an integrated necessity of our lives. With so much time being spent online and the decline of other traditional forms of marketing, branding and advertising in the digital space has become a necessity if…

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The Bedroom at Arles

It was given to me to be in its presence twice:- once at the Van Gogh House in Amsterdam and once at the National Gallery in Canberra.  Both times I was under severe strain.  In Amsterdam, my anxiety came from being part of a group who thought that 48 hours in Amsterdam demanded more earthly forays into the sort of pleasure you seek when you are 22 years old and have the run of a city famous for its pleasures on display for the ultimate select before you pay.  In Canberra, the stress came from having only 5 hours…

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Online Learning and it’s Geographies

The presence of geography in information has an integral reality about it which is not always recognised and appreciated.  The reasons for this are myriad, but the extent to which the geography is unequivocal in its presence, ingrained in the context, and uninvited but still impossible to exclude, have made it seem like a seamless part, forever poised at the edges of our thinking but more often ignored and waiting in vain for the curtain call of recognition. The geography of the moment or of the experience is, however, superbly significant, whether we understand or recognise it or not. …

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Masks, sanitisers and Zoom – local team takes TV ad production to a new level

What did it take to shoot a TV ad during South Africa’s lockdown? Over 75 hours of Zoom meetings, 48 Skype casting calls and four remote callbacks, six hours of online cast rehearsals, five virtual location reccies, over 1500 WhatsApp messages, 200 emails, hundreds of phone calls, and a very unusual kind of shoot day. All this to bring the new A.Vogel Echinaforce TV commercial to screens in time for winter and generate much needed income for over 35 people, mostly freelance professionals whose earnings would be among those hardest hit by the lockdown. Initially as commercial director Dani…

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The ethics of social marketing

The potential value of data inspired British mathematician and entrepreneur in the field of data science and customer-centric business strategies. Clive Humby to claim “Data is the new oil.” And in the right hands it is. Here’s why. Because by using data, people can be manipulated. And that constitutes power. The recent scandal involving arguably the most powerful head of state and the largest social media platform is a perfect example of this. In what is considered one of the biggest data breaches the world has ever seen, Facebook CEO Mark Zuckerberg had for many years allowed 3rd party…

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