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Marketing

What is marketing and why choose it as a career?

28 January 2021
Categories: General, Marketing

What is the first thing that comes to mind when you hear the word marketing? Billboards? TV ads? Flyers? Many organisations are reluctant to invest substantial amounts of money into marketing as they often don’t understand the full host of benefits that it offers. Marketing isn’t just about promoting brand awareness. And it is much more than just selling. In fact, Marketing is one of the foundational pillars for building a successful, sustainable business. The primary objective of marketing is to identify and satisfy, or exceed, the ever-changing needs of consumers. By looking at this broad primary objective, it…

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Advertising during a pandemic: Brands that got it right!

28 January 2021
Categories: General, Marketing

ALRENE COETZEE, Social Media Manager at Digital Content Lab shares a light-hearted review on how some brands broke through the noise of COVID-19 advertising by showing us the funny side of the pandemic. When the COVID-19 pandemic hit South Africa at the beginning of 2020, a full national lockdown began at midnight on Thursday 26 March. Many brands had to make rather big adjustments to their marketing strategies in order to reach their customers at home using digital marketing tactics. So here we are, almost a year later, and still stuck with endless adverts from brands who seem to…

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Don’t let a poor economy stop you from starting a business

22 January 2021
Categories: General, Marketing

DILLON LOUW, Digital Content Creator at Digital Content Lab reviews what Netflix, Microsoft and Disney have in common and if its advisable to start a business in a recession. Netflix, Microsoft and Disney and other highly successful brands were all founded in poor economic times. This goes to show that even though we find ourselves in a shrinking economy, there are feasible business opportunities for savvy entrepreneurs. Need more evidence? The Fortune 500 is an annual list compiled and published by Fortune magazine that ranks 500 of the largest United States corporations by total revenue for their respective fiscal…

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Top 7 marketing trends in 2021

6 January 2021
Categories: General, Marketing

Today’s marketing world travels at breakneck speed, and in order to succeed in this industry, you have to stay ahead of the game. Throughout 2020, and the COVID-19 pandemic, we saw consumers shift their shopping habits from in-person to online. This shift in consumer behaviour has led to a substantial change in the way marketers reach consumers. The pandemic has significantly impacted the way consumers search for, access, and utilise goods and services. It is important that marketers stay with the times. In this blog we review and discuss the top trends in marketing for 2021.    …

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SSC eTutorials

18 December 2020
Categories: General, Marketing

The IMM Graduate School is at the forefront of online education development and in a position to digitally support students through their academic journey.  The risk of feeling isolated (which is often experienced in distance learning) is significantly reduced when you become a part of a student community. No matter where in the world you are, our SSC eTutorials provide you with 12 weeks of live online classes in each semester, with great tutors. These tutorials are offered in the evenings and Saturday mornings, to enhance your distance learning experience.  They will help you keep pace with the…

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Authentic Assessment in the Digital Learning Environment

17 December 2020
Categories: General, Marketing

Meaningful evaluation of student competence in online learning. Introduction During 2020, focus has shifted to learning and teaching in the digital environment, which up until a few months ago, was regarded as inferior education.  Then necessity became the mother of invention as those who had clung to the familiar contact modes of delivery, were forced into the online environment.  Academics were forced to apply newly acquired didactic skills to accommodate learning and teaching in the digital space. Inevitably, with online education, came the need for online assessment. Institutions of higher learning, took traditional summative assessments online with little consideration…

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6 of the Most Profitable Small Businesses in South Africa

16 December 2020
Categories: General, Marketing

Zero to 100 million in only a few years: We take a look at South Africa’s start-ups that have grown from fledglings to million rand businesses. The Business of Iced Tea Vital Stats Player: Grant Rushmere Brand: Bos Brands Established: 2009 Visit: www.bosicetea.com When Grant Rushmere first envisioned Bos Ice Tea, he did it through the lens of creating a global brand. This wasn’t going to be a small local brand that would grow organically, and maybe enter international markets in the distant future. No. This was a brand engineered for stratospheric growth, which required a ballsy optimism…

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Another Brick in the Wall?

9 December 2020
Categories: General, Marketing

Most universities have reacted to the COVID-19 pandemic by going online with their teaching programmes.  This is part of their response to make teaching and the completion of the academic year a priority.  Students need to achieve their qualifications and enter the economy to start working and start making a contribution almost ‘at any cost’. The common mood amongst academics suggests that this is temporary:- there will be a vaccine coming out soon and ‘things will get back to normal’.  Universities are notorious for their stickiness when it comes to changing the way in which they do things and…

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Has the Pandemic Infected Marketing?

31 October 2020
Categories: COVID-19 / Coronavirus / Lockdown, General, Marketing

July 2020 – Is there a place for high-budget TV ads – the kind where crowds of hundreds clink glasses as they dance together in a small space? Or is the future of marketing looking a lot more low key? Connection, connection, connection. If there is anything that emerged out of the coronavirus pandemic, it’s the insight that humans crave connection above all else. It’s what makes them willing to risk their health, and that of others, in their pursuit of activities and pastimes that make them feel that they are part of a greater whole. That’s why the…

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What will happen to South Africa’s matrics?

31 October 2020
Categories: General, Marketing

Johannesburg, September 2020 – Grade 12 is the most critical year of any learner’s academic life; the bridge between secondary and higher education, as it were. For the more than 700 000 students enrolled in matric, this final year has become far more than a challenge. With Covid-19 stalking the corridors, their futures are looking decidedly dubious. Ten million. That’s how many African students have been scrambling for a solution to an academic year gone haywire, according to UNESCO. Add to this the classrooms full of Grade 12 learners who were expecting to join older students on campus next…

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